Prada Beauty is introducing Prada Touch, a multi-use cream-to-powder blush that can be applied to the cheeks, lips, and eyes. The product launches nationwide in Japan on May 1, 2026, with an advance sale beginning April 17, 2026.
A Cream-to-Powder Blush That Works Three Ways
Prada Touch combines the staying power of a cream blush with the blendability of a powder formula. The hybrid texture delivers a moisturizing feel while leaving a lightweight, non-sticky finish. According to Prada Beauty, natural-looking color lasts up to 12 hours.*
The product goes beyond traditional blush use. It can be applied to the cheeks, lips, and eyes, allowing for a monochrome look or layered color combinations across all three areas.
8 Shades Spanning Natural Pinks to Modern Mauves
Prada Touch is available in 8 shades, ranging from natural pinks to modern mauves. Each shade can be worn alone or layered with another for added depth.
P75 Tulip: A blue-leaning pink with clear transparency, reminiscent of a tulip's vibrancy. Brightens the skin tone and delivers a sheer, natural flush. A versatile shade suited to any occasion.
P72 Pink Dahlia: A nude pink blending the lushness of a dahlia with a subtle delicacy. It attracts attention without overpowering, offering a refined presence with understated tones.
O86 Peach: A warm coral orange that adds energy and brightness to the complexion, evoking a sense of warmth and vitality.
P71 Bow: A muted, dusty rose with a timeless, sophisticated quality that enhances natural features.
P76 Lily: A vivid pink with a strong presence that gains intensity and depth with each layer applied.
R68 Cherry: A vibrant cherry red that combines refinement with boldness — an icon shade suited for making a statement.
B32 Café: A deep brown with red undertones that instantly shifts any look into a modern, editorial register.
P79 Mauve: A deep, elegant mauve that adds dimension and luminosity wherever it is applied.
Stackable Triangular Packaging
The packaging takes cues from fashion and has been reinterpreted for beauty. Each compact features Prada's iconic triangle logo on a light pink casing with a soft matte finish. The pocket-sized design makes it easy to carry.
One of the product's distinguishing features is a stackable mechanism: each compact can be connected to others like puzzle pieces, allowing multiple shades to be stacked and displayed together.
Skincare-Inspired Formula
Prada Touch incorporates skincare ingredients including raspberry extract1 and vitamin E2. The formula is designed to moisturize on application while protecting the skin, with a lightweight, non-greasy feel.
Bella Hadid as Global Brand Ambassador
American fashion model Bella Hadid, one of the most influential figures in the industry, appears in the Prada Touch campaign. Known for her confident personal style and wide appeal among younger generations, Hadid appears through iconic gestures that convey the blend of innovation and originality behind the product.
Product Details
Prada Touch — 8 shades
- Nationwide launch: May 1, 2026
- Advance sale: April 17, 2026
- Available at: Official online store, Prada Beauty Tokyo, Prada Beauty Market (limited-time pop-up)
*Wear time based on Prada Beauty testing. Individual results may vary.
*1 European raspberry leaf extract (as a moisturizing ingredient)
*2 Tocopheryl acetate (as a skin-conditioning ingredient)
