P’s ANDRICHEY Co., Ltd. (headquartered in Kurashiki, Okayama Prefecture; Representative Director: Yutaka Isono (礒野豊)) launched its official website on October 1, 2026.
The site presents the brand philosophy P’s ANDRICHEY values, the career of Representative Director Yutaka Isono and his thoughts on making things, and the concept and product information of the new brand "CYW56."
Official Website
Ahead of its full-scale launch in November 2026, P’s ANDRICHEY is asking itself once again, "What is true value?", building on the workwear-making experience it has accumulated so far.
The company aims for workwear that makes people think, "I want to work in this," something that cannot be created through mass production or price competition alone. The launch of the official website is the first step in communicating this new challenge to the public.
Official website: https://cyw56-psar.com
What P’s ANDRICHEY Stands For
P’s ANDRICHEY is not aiming to be simply a maker that manufactures and sells work clothes. It values these four keywords:
- Calm
- Peace & Love
- Well-being
- Abundance
In an era of rapid change in which many things are becoming homogeneous, the company continues to make things without compromise. It considers not only durability and functionality, but also comfort, looks, material feel, silhouette, and even the feelings of the person wearing the garment.
What P’s ANDRICHEY is aiming for is clothes that make people think, "I want to work in this," rather than "work clothes you have to wear."
The company pursues honorable craftsmanship that lets workers take pride in their own work.
Yutaka Isono's "Second Chapter" After More Than 30 Years in Workwear
Representative Director Yutaka Isono has been involved in the workwear industry for more than 30 years, since 1993.
Stretch denim, stretch nylon, jersey fabric, cooling wear. Across materials, silhouettes, functions, looks, and wearing comfort, he has pursued the possibilities of workwear while keeping pace with changes in times and lifestyles.
The starting point of his craftsmanship has been the sales floors of workwear shops. Isono visits the shops himself and listens to the store staff who talk with many craftspeople every day. He looks at the products lined up on the shelves and senses the changes taking place there. Then, based on the feeling he gets in those places, he imagines what will be wanted in the next era.
Layering the sales floors, market changes, trends in fashion and materials, more than 30 years of accumulated experience, and above all respect for craftspeople, he imagines "the workwear people will want to wear next," which has not yet been put into words. This is how Isono has always made things, and how he will continue to do so.
Aiming to Be a Workwear Maker "Connected in Spirit with Discerning Craftspeople"
P’s ANDRICHEY's vision is to be a working-wear maker that connects in spirit with discerning craftspeople.
"Connecting" here does not mean reflecting every request directly in a product. It means thinking a little beyond feelings such as:
- Pride in one's work
- The wish to work more comfortably
- The desire to look good even in work clothes
- The human instinct to want to wear something and to want to show it off
and turning them into a single piece of workwear. This is the kind of brand P’s ANDRICHEY aims to be.
New Brand "CYW56"
The new brand P’s ANDRICHEY is launching is "CYW56."
The brand concept is "quality domestic workwear that pursues true value and has mastered simple richness, to be loved by craftspeople with strong preferences."
CYW56 values the spirit of "meticulous craftsmanship of the Japanese, by the Japanese, for the Japanese," cultivated by Japanese domestic brands. Materials, patterns, silhouettes, decoration, and wearing comfort: every element is given meaning, so that a sense of quality comes through from simplicity without relying on flashiness. The brand aims to be a "simple rich" designer workwear brand.
The Meaning Behind the Name "CYW56"
The brand name "CYW56" carries founder Yutaka Isono's feelings about taking on a new challenge.
C = Comfortable
Y = Yutaka (Yutaka Isono)
W = World
In other words, Comfortable Yutaka World is the comfortable world that Yutaka Isono envisions.
"56" is the age at which Isono founded P’s ANDRICHEY. Having been involved in workwear for more than 30 years, Isono is taking on the challenge of creating a new brand once again at 56. The name CYW56 itself symbolizes this "second chapter."
Corporate Philosophy
"Through creating new value with sincerity, enthusiasm, and challenge, and contributing to the realization of a society with dreams together, we pursue the growth of the company and the happiness of our employees."
Under this corporate philosophy, P’s ANDRICHEY aims to go beyond making products, growing together with the people it engages with through its business and creating new value.
Limited-Edition CYW56 Models Now on Sale
Together with the launch of the official website, CYW56 has started selling "10390(S)-99" and "10393(S)-99."
These are special-specification limited models based on models in the CYW56 catalog, with details refined further.
"10390(S)-99" and "10393(S)-99": A Presence Unique to Limited Models
The base models are:
- #10390: 4-way stretch heavy jersey work jacket
- #10393: 4-way stretch heavy jersey jogger pants
CYW56 pursues a distinctive silhouette described as "more than snug, less than baggy."
It neither clings excessively to the body nor looks overly large and loose. While ensuring ease of movement, it also looks beautiful when worn. It is a piece that combines a sporty spirit with the functionality of workwear.
The Back CYW56 Logo in Special 3D Expression
One of the main features of "10390(S)-99" is the CYW56 logo on the back.
The limited model uses an expression of 3D embossing × enamel print, which differs from the standard specification. Black is layered over a black body, and when light hits it, a three-dimensional look and a gloss emerge.
It looks simple from a distance, but the difference becomes clear up close. This detail symbolizes the "simple rich" value that CYW56 advocates.
Big Zippers Turned from "Function" into "Looks"
The limited models also feature big zippers with a strong presence.
On places such as the front of the jacket and the cargo pockets of the pants, the zippers, which are originally functional parts, are elevated into a design that characterizes the product.
A bold zipper scale is added to a minimal, black-based look. Rather than separating function from design, the function itself is turned into style. This too reflects CYW56's philosophy of making things.
Full-Scale Launch in November 2026
The launch of the official website, the unveiling of the CYW56 brand, and the start of sales of "10390(S)-99" and "10393(S)-99."
From here, P’s ANDRICHEY will share the possibilities of new workwear in turn, heading toward its full-scale launch in November 2026.
An official Instagram account is also currently being prepared. It is planned to share not only product information but also the background of the craftsmanship, the commitment to details, and the philosophy of the brand.
A garment that makes people think, "I want to work in this." The second chapter of P’s ANDRICHEY and Yutaka Isono begins.
