Q+ (Qualitas) Launches Quick Dry Repair Hair Mist for Smoother, Shinier Hair

The Q+ (Qualitas) hair care brand, run by Elumild Co., Ltd. (headquartered in Kita-ku, Osaka), has launched the "Qualitas Quick Dry Repair* Hair Mist" starting March 13, 2026, with a rolling release.

*Repair

Development Background

Addressing the daily "blow-dryer stress" of busy modern women

"Hair takes too long to dry." "Even after all that effort, the ends still feel dry and frizzy." These small daily frustrations around blow-drying inspired the development team to create a hair mist that combines "quick drying" and "repair" in a single step — transforming the chore of drying hair into a restorative self-care moment.

The new "Night Care Mist" is a time-performance hair mist designed for modern lifestyles. A simple spritz helps reduce blow-drying time while intensively repairing* hair from both inside and out.

*Hydrolyzed soy protein, dilauroyl glutamic acid lysine Na

Product Features

1. Quick Dry Repair Mechanism for Shorter Blow-Drying Time

Quick-dry ingredients*¹ adhere to damaged hair that has become difficult to dry, guiding the hair surface to a water-repellent state. This helps retain necessary moisture while efficiently releasing excess water, streamlining the blow-drying process. The result is a formula that balances "time-saving" and "moisture retention" while repairing — reducing blow-drying time by 30%*² and helping protect hair from heat damage.

*¹ Poly-ε-lysine　*² Based on in-house testing

2. W Repair for Hair Interior and Surface with Every Dry

Fine-particle repair ingredients¹ selectively adhere to damaged areas of the hair. After blow-drying, repair ingredients² penetrate deep into the hair interior while also smoothing the surface cuticle. Thanks to its "sustained-release" design, the repair effect builds with each use, guiding hair toward a silkier, smoother texture from its core.

*¹ Hydrolyzed soy protein
*² Dilauroyl glutamic acid lysine Na

3. Uncompromising "Moisturized Smoothness" — the Brand's Best-Ever Slip and Feel

This product defies the conventional wisdom that "smooth-type products have weak repair effects," achieving both great slip and the satisfying sensation of moisturized hair down to the ends. In monitor testing, it received a high score of 4.50 out of 5, making it the brand's most confident formulation yet in terms of smoothness.

Monitor Feedback (Selected)

• "I felt the difference the moment I worked it into my hair. The smooth, silky feeling lasted until the next day!"
• "My hair felt great even without oil, and it seemed to dry faster than usual."
• "It balances smoothness and moisture. I was amazed by how much less tangling I experienced during drying."

Product Details

Product Name
Qualitas Quick Dry Repair* Hair Mist　*Repair

Contents
200 mL

Full Ingredients
Water, ethanol, DPG, cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol, steartrimonium chloride, hydrolyzed keratin (cashmere goat), malic acid, γ-docosalactone, isostearoyl hydrolyzed keratin (wool), dilauroyl glutamic acid lysine Na, arginine, stearamidopropyl dimethylamine, amodimethicone, dicocodimonium chloride, PPG-3 caprylyl ether, PEG-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, pentylene glycol, gluconolactone, BG, poly-ε-lysine, diethyl sebacate, isononyl isononanoate, hydrolyzed soy protein, fragrance