Ladies' fashion brand Re:EDIT is making its first move into the beauty industry. The brand's parent company, Neographic Inc. (headquartered in Chuo-ku, Osaka), has announced the launch of SN repair, a salon-quality hair restructuring brand developed in collaboration with a professional salon product manufacturer with 70 years of history. The products will go on sale at Rakuten Ichiba on March 17, 2026.
More information is available at: https://sn-repair.jp
Beautiful Hair as the Foundation of Every Look
Re:EDIT has long focused on fashion proposals for women who want to shine in their own way. The brand's new venture is rooted in the belief that true beauty lives not only in clothing but also in the hair that frames one's overall impression. With the desire to help women wear their favorite outfits alongside their most radiant hair, Re:EDIT teamed up with beauty specialists to launch SN repair — a brand that takes a structural approach to the hair concerns faced by women in their 30s and 40s.
Brand Concept: Restoring Beauty from the Core
The brand's guiding philosophy is that changes that come with age are not deterioration but rather a "loosening of structure." SN repair advocates what it calls "Repair Science" — using the power of science to rebuild the foundation and restore innate beauty. The goal is professional quality that can be achieved at home, delivering the sensation of a fresh salon treatment every day.
Product Overview
Salon Quality — The Essence of Hair Restructuring, Backed by 70 Years of Professional Development.
The SN repair line was co-developed with a long-established manufacturer of professional hair care products, fused with cutting-edge science. It features a generous blend of advanced beauty ingredients — exosomes*¹ and NMN*² — targeting both hair and scalp from a structural standpoint. Rather than simple cleansing, the line delivers the sensation of washing hair with a serum, guiding it toward glossy, smooth "sun hair." It addresses the concerns of women in their 30s and 40s — frizz, volume, and lack of shine — with a salon-quality finish.
Key Features
■ 1. Treatment Formulated with 97% Beauty Ingredients*
The treatment is composed of 97%* beauty serum ingredients. High-performance components are delivered to the core of each strand, achieving exceptional manageability and smooth, straight "sun hair."
■ 2. SN repair's Proprietary "3-Layer Repair Technology"
Inspired by salon acid-heat treatment techniques, the system cares for hair from all directions — the inner layer, outer layer, and scalp layer.
01 Outer Layer (Cuticle)
Damage repair and moisture retention
Keratin PPT-based cleansing ingredients*⁸ repair while cleansing, and Lipidure*⁹ — with approximately twice the moisturizing power of hyaluronic acid — suppresses moisture evaporation, maintaining manageable hair that stands up to humidity.
02 Inner Layer (Cortex)
Acid-bonding repair system
Four components — Tostear*⁴, levulinic acid*⁵, dimaleic acid*⁶, and FiberHance*⁷ — work in concert to target the bonds that support hair structure, supporting "hair restructuring."*³
03 Scalp Layer
Advanced Beauty Ingredients "Exosome*¹ × NMN*²"
The line incorporates "liposome-type exosomes*¹" and "NMN*²," both attracting attention in advanced beauty. The combination regulates the scalp environment that forms the foundation of healthy hair, supporting a future-oriented approach to scalp care that nurtures even the hair not yet grown.
* Beauty ingredients in the treatment (including water). *1 Human adipose-derived mesenchymal cell exosomes (moisturizing ingredient). *2 Dihydronicotinamide riboside acetyl tri-t-butyl tryptophan (moisturizing ingredient). *3 Taming frizzy, spread-out hair. *4 Aminoethylthiosuccinate diammonium (repair ingredient). *5 Repair ingredient. *6 Propylene diammonium dimaleate (repair ingredient). *7 Hydroxypropylamide gluconamide (repair ingredient), ammonium hydroxypropyl gluconate (repair ingredient). *8 Cocoyl hydrolyzed keratin K (wool). *9 Polyquaternium-61 (moisturizing ingredient).
■ 3. Clinically Demonstrated "Frizz-Reduction" Effect
Testing was conducted using SN repair shampoo + treatment + hair oil.
Method: Hair subjected to 2 rounds of bleaching. Rinse (10 sec) → Shampoo (1 min, 0.3 g) → Rinse (30 sec) → Treatment (1 min, 0.3 g) → Rinse (30 sec) → Towel dry → Leave-in oil (0.1 g) → Blow-dry.
Testing confirmed a 27% reduction in frizz and volume after a single use.
Product Lineup (Launching March 17, 2026)
- SN repair Exosome × NMN Shampoo Rich Moist (400 mL) / ¥4,980 (tax included)
- SN repair Exosome × NMN Treatment Rich Moist (400 g) / ¥4,980 (tax included)
- SN repair Exosome × NMN Hair Oil Rich Moist (100 mL) / ¥3,975 (tax included)
- SN repair Exosome × NMN Shampoo Rich Moist (1000 mL) / ¥8,980 (tax included)
- SN repair Exosome × NMN Treatment Rich Moist (1000 g) / ¥8,980 (tax included)
- SN repair 4-Day Trial Set Rich Moist / ¥2,490 (tax included)
- SN repair Hair Comb / ¥1,680 (tax included)
SN repair Official HP / SNS
- Product information: https://sn-repair.jp
- Instagram: https://www.instagram.com/snrepair_official/
