Freshly-baked custard apple pie shop RINGO is launching a new product called "Stick Pie" at select stores from Monday, June 1, 2026. The new item was inspired by longstanding customer feedback praising RINGO's signature pie crust.
A New Way to Enjoy RINGO's Signature Pie Crust
Many customers have long praised RINGO's pie crust as especially delicious — and the Stick Pie was created as a way to enjoy that crust in a new, more casual format. The pastry is made from the same carefully layered, hand-crafted pie dough that RINGO is known for, now shaped into a stick form and dusted with coarse sugar (zarame) before baking to add a satisfying crunch.
Three Highlights
① A Satisfying Crunchy Texture
The Stick Pie delivers a light yet satisfying crunch — the kind where the sound itself conveys the deliciousness. The buttery aroma of the pastry, combined with the caramelized sugar coating, builds flavor with every bite.
② One-Hand Convenience
The stick shape is designed to minimize crumbling, making it easy to enjoy on the go — whether during a commute or at work.
③ An Accessible Price
At ¥120 (tax included) per piece, it makes for an easy, casual snack.
Product Details
Stick Pie
A crispy, flaky pastry stick made from RINGO's signature buttery pie dough, generously coated with coarse sugar and baked to a golden finish. The familiar pastry texture gains an extra satisfying crunch.
- Price: ¥120 (tax included) per piece
- Available at: RINGO Ikebukuro, RINGO Sendai Station
- On sale from: Monday, June 1, 2026 (while supplies last)
Trial Set Available at a Special Price
To celebrate the new launch, a special "Trial Set" is being offered at a discounted price — ¥30 less than purchasing the items separately.
- Price: ¥540 (tax included)
- Contents: 1 freshly-baked custard apple pie (original) + 1 Stick Pie
- Limited to 1 set per person per transaction
Bulk Purchase Discount
Purchasing 5 or more Stick Pies at a time comes with a discount of ¥20 off per 5 pieces:
- 5 pieces: ¥600 → ¥580 (¥20 off)
- 10 pieces: ¥1,200 → ¥1,160 (¥40 off)
The discount continues in increments of ¥20 for every additional 5 pieces, making it a good option for sharing with family or colleagues.
