Korean cosmetics brand rom&nd, known for creating hit products like "The Juicy Lasting Tint" and "Han All Brow Cara," is hosting a Valentine's Day experiential event called Kira Kira Valentine with rom&nd from February 11 (Wednesday) to February 14 (Saturday), 2026, at the SHIBUYA109 Shibuya Store storefront event space.
This event features rom&nd's new item, the "Glasting Color Gloss Sparkle Line," as the star of the show. Rather than simply choosing colors, the event proposes a new Valentine's Day experience: finding the mood that suits you today.
Discover Your Sparkling Mood the Moment You Wear the Crown
What Kind of Sparkle Am I Today?
During the Valentine's season, there are more moments when people become conscious of "what kind of atmosphere they want to have today" to express their feelings to someone they like. For everyone experiencing this special time, rom&nd proposes not choosing makeup based on colors or trends, but finding the sparkle that suits each person, derived from their mood and feelings that day.
The "Glasting Color Gloss Sparkle Line," which contains delicate glitter in all six colors, is an attractive series that can be used alone or layered according to mood and scene. In this event, rather than participants choosing colors themselves, they can discover the mood that suits them today through an experiential format. It's a limited-time event where you can experience finding the mood and color that makes you think "this is today's me" during the special timing of Valentine's Day.
Valentine's Limited Content to Experience Sparkling Moods
This event not only allows you to experience rom&nd's worldview but also provides an experiential event where you can discover "the sparkling mood that suits you today" just by wearing a crown. Furthermore, a special event is planned for Valentine's Day on February 14 (Saturday), so please visit the SHIBUYA109 Shibuya Store storefront event space to enjoy this opportunity.
EVENT① Kira Kira Valentine - Check Your Mood
① Those who follow the rom&nd official SNS and repost the relevant post on X, or post a story about the event on Instagram, can participate in the Sparkling Mood Diagnosis. When you wear the crown, just like that magical school sorting ceremony, your perfect mood for the day will be diagnosed.
② All participants in the mood diagnosis will receive an Original Personal Mood Card according to their diagnosis result and an event-exclusive design balloon. You can try the products listed on the card on-site.
③ The first 100 participants in the mood diagnosis each day will also receive one Glasting Color Gloss mini (color cannot be selected), one Multi Beam, and a reusable bag.
EVENT② SNS Review Event
An SNS review event will also be held. Winners will receive a rom&nd "new product kit" to be released in March. We look forward to wonderful posts with your event impressions.
Event Period:
February 11 (Wednesday) to February 19 (Thursday), 2026
Event Details:
① Take photos at the SHIBUYA109 Shibuya Store storefront event space between February 11 (Wednesday) and February 14 (Saturday)
② Post with the following hashtags
- Required hashtags: #romand #ロムアンド渋谷109 #ちゅるりんラメグロス
- Required mention: @romand_jp (or @romandyou on X)
Winner Announcement:
February 24 (Tuesday), 2026
Event Details
- Event Dates: February 11 (Wednesday) to February 14 (Saturday), 2026
- Event Time: 11:00 AM to 5:00 PM
- Address: 2-29-1 Dogenzaka, Shibuya-ku, Tokyo, SHIBUYA109 Shibuya Store storefront event space
★This event may be changed or canceled in case of rain.
The event will operate with a time-slot ticketing system, so please review the following precautions before visiting.
Important Notes:
- Please refrain from contacting the facility about this event.
- Tickets will be distributed starting at 10:30 AM on the day of the event.
- Tickets with designated participation times will be distributed; please arrive during the time indicated on your ticket.
- You must arrive by 10 minutes before the experience end time indicated on your ticket.
- If you arrive late, you will not be able to participate in the experience.
- All items are available in limited quantities and will end once depleted. Content is subject to change without notice.
- The Glasting Color Gloss mini color cannot be selected.
About rom&nd
A cosmetics brand launched in 2016, centered around beauty creator Min Serom, who is active in Korea. The brand develops cosmetics with a focus on subtle color selection that emphasizes personal color.
In Japan, rom&nd started selling the tint lip "rom&nd Juicy Lasting Tint" in 2019, becoming a pioneer of the tint lip boom. Since then, the brand has consistently produced hit products ranging from color makeup to base makeup.
Official Instagram: https://www.instagram.com/romand_jp/
Official X: https://x.com/romandyou
Official HP (KR): http://romand.co.kr/
