Tokyu Department Store locations across Shibuya are celebrating the season with a variety of special events, from traditional Setsubun ehoumaki rolls to an extensive Valentine's chocolate festival and exclusive pop-up shops.
Ehoumaki - This Year's Lucky Direction is South-Southeast!
On Setsubun Day (the day before the beginning of spring), ehoumaki rolls bring good fortune when eaten in silence while facing the year's lucky direction. This year, Tokyu Department Store offers a diverse selection of ehoumaki featuring seven auspicious ingredients representing the Seven Lucky Gods, along with luxurious seafood-filled rolls and specialty rolls packed with each shop's signature items.
Seafood-Packed Ehoumaki
Sakanatabetai Seafood 7 Fortune Roll - 1 roll: ¥2,139
This ehoumaki features seven types of seafood representing the Seven Lucky Gods of good fortune, including fresh bluefin tuna, sea bream, crab, salmon roe, and more. Each roll is carefully hand-rolled with generous amounts of seafood.
- Period: February 3rd (Tuesday)
- Location: Tokyu Food Show Edge Shibuya Scramble Square Store Event Stage B2 (B2F)
Furuichian Setsubun 7 Seafood Futomaki - 1 roll: ¥1,836
A thick roll luxuriously filled with seven types of seafood including tuna, salmon, crab, and shrimp.
- Period: February 2nd (Monday) and 3rd (Tuesday)
- Location: Shibuya Tokyu Food Show (Shibuchika)
Visually Stunning Ehoumaki
Tamagawa Meat Shop Premium Tuna A5 Wagyu Seafood Roll - 1 roll: ¥1,599
A luxurious creation combining the melt-in-your-mouth richness of A5 wagyu with the elegant sweetness of fresh seafood. The deep flavor of red meat blends beautifully with the ocean's aroma, creating a blissful experience with every bite.
- Period: February 3rd (Tuesday)
- Location: Tokyu Food Show Edge Shibuya Scramble Square Store (B2F)
RF One Vegetables and Shrimp Avocado Lucky Ehoumaki - 1 roll: ¥1,670
A unique take on ehoumaki with cream cheese as a flavor highlight. Wrapped in a sweet omelet, this salad-style ehoumaki features shrimp, avocado, carrots, lettuce, and green leaf vegetables.
- Period: February 3rd (Tuesday)
- Location: Shibuya Tokyu Food Show (Shibuchika), Shibuya Hikarie ShinQs Toyoko Noren Street (B3F)
Ehoumaki Featuring Signature Dishes
Nihonbashi Tendon Tenmusu Kaneko Hannosuke Shrimp Tempura Ehoumaki - 1 roll: ¥1,600
Featuring four large shrimp used generously, combined with sweet pickled ginger and Kaneko Hannosuke's signature secret sauce - one of the restaurant's defining features.
- Period: February 3rd (Tuesday)
- Location: Shibuya Tokyu Food Show (Shibuchika)
Kakiyasu Dining Specialty Beef Shigureni Ehoumaki - 1 roll: ¥1,793
The sweet-simmered beef shigureni pairs perfectly with vinegared rice. The texture of kinpira adds enjoyable variety to this satisfying roll.
- Period: February 3rd (Tuesday)
- Location: Shibuya Tokyu Food Show (Shibuchika)
Seiniku Azuma Ehoumaki Yamagata Tenoko Beef Roast Beef - 1 roll: ¥2,500, Half: ¥1,300
An ehoumaki featuring Tenoko beef roast beef coated in a sweet-savory sauce. The sauce enhances the roast beef's umami, creating a deep and satisfying flavor.
- Period: February 3rd (Tuesday)
- Location: Shibuya Hikarie ShinQs Toyoko Noren Street (B3F)
Saigabow Pork Kalbi Ehoumaki - 1 roll: ¥1,296, Half: ¥756
An ehoumaki generously filled with sweet-spicy pork kalbi. The special sauce and meat's umami stimulate the appetite.
- Period: February 3rd (Tuesday)
- Location: Shibuya Hikarie ShinQs Toyoko Noren Street (B3F)
Online Pre-order Available
Pre-order online and pick up at the store.
- Online Order Period: Until January 29th (Thursday) 3:00 PM
- Store Pickup Date: February 3rd (Tuesday)
- URL: https://www.tokyu-dept.co.jp/ec/cmShopTopPageS.html
Valentine's Event "SHIBUYA CHOCOLATE QUEST"
Period: February 1st (Sunday) to 14th (Saturday)
Locations: Shibuya Hikarie ShinQs, Tokyu Food Show Edge Shibuya Scramble Square Store, Shibuya Tokyu Food Show, and more
Over 150 brands of chocolates and sweets gather at Valentine's venues spread across Shibuya Hikarie, Shibuya Scramble Square, and Shibuya Mark City. The event also features interactive experiences including Korean photo booths. Each area presents themed chocolate displays, inviting visitors to explore Shibuya and discover their perfect piece among elegant, cute, and unique chocolates and sweets.
URL: https://www.tokyu-dept.co.jp/valentinesday/index.html
Store-Exclusive Products
chocobanashi Tile Chocolate ShinQs Limited Blend - 1 piece: ¥1,620
A ShinQs-exclusive blend chocolate featuring a unique blend of cacao beans from Ghana, India, and other origins. This accessible chocolate showcases a distinctive character.
- Period: February 1st (Sunday) to 14th (Saturday)
- Location: Shibuya Hikarie Urban Core (B2F)
nel CRAFT CHOCOLATE TOKYO Urban Design Collection 2026 Shibuya Scramble Square Limited 3-piece Set - 1 box (3 pieces): ¥1,620
A Shibuya Scramble Square exclusive collection box featuring beautifully crafted bonbon chocolates, including new sakura and plum ganache creations.
- Period: February 1st (Sunday) to 14th (Saturday)
- Location: Tokyu Food Show Edge Shibuya Scramble Square Store Event Stage 1 (1F)
Atelier Mellow Witch Pound Cake 5-piece Set - 1 box (5 pieces): ¥1,998
Hand-baked pound cakes made with carefully selected nuts and fruits, finished to a moist texture. Available in Valentine's limited packaging.
- Period: Late January to February 14th (Saturday)
- Location: Shibuya Tokyu Food Show (Shibuya Mark City 1F)
Korean Photo Booth "GENICBOOTH Photoautomat" Limited-Time Appearance!
Customers who purchase ¥3,000 or more (including tax) in one receipt at designated sales floors can take one free photo session. Capture and share your Valentine's memories with the "SHIBUYA CHOCOLATE QUEST" original frame.
- Period: February 1st (Sunday) to 14th (Saturday), Daily 11:30 AM to 8:30 PM (until 7:30 PM on Sundays and holidays)
- Location: Shibuya Hikarie 8F Creative Space 8/COURT
Beauty & Fashion Pop-Up Events
POP UP Hashtag Teddy Bear × Lil'limo
Hashtag Teddy Bear - January 22nd (Thursday) and 23rd (Friday)
Each handmade teddy bear is carefully crafted by artists, making every piece one-of-a-kind. Adorable bears await visitors at the venue.
Lil'limo - January 24th (Saturday) to 28th (Wednesday)
"One and only" - Featuring handmade jewelry, upcycled items, and one-of-a-kind pieces.
- Period: January 22nd (Thursday) to 28th (Wednesday) *January 23rd (Friday) and 28th (Wednesday) until 6:00 PM
- Location: +Q (Plus Q) Goods Shibuya Scramble Square Store Event Stage 5A
POP UP TOM FORD BEAUTY
The new "FIGUE ÉROTIQUE" fragrance and makeup products launch this January. Fig's journey of sensuality - from fresh, vibrant green vitality to the ecstatic moment just before the fruit bursts. Tom Ford's original Kadota Fig Accord weaves a resin-like, densely melting honey that gently envelops the senses, inviting you into a new world of sensuality.
This pop-up features "Fragrance & Makeup Advice" by artists, along with exclusive purchase bonuses available only during the event period.
- Period: February 5th (Thursday) to 11th (Wednesday, Holiday) *Final day until 6:00 PM
- Location: +Q (Plus Q) Beauty Shibuya Scramble Square Store Event Stage 6A
*Event details are subject to change.
*Displayed prices include consumption tax at the standard rate of 10% (*8% for reduced tax rate items).
