Art Exhibition That Can Be Enjoyed with Japanese Sake
Tamanohikari Sake Brewery Co., Ltd., with its 350-year history, will hold the art exhibition "TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025" at the creative hub "404 Not Found" in Shibuya Sakura Stage.
This exhibition is part of the "350× Project," which connects 350 years of tradition to the future, and is an attempt to transmit new cultural possibilities through the fusion of Japanese sake and art. The exhibition, titled "Art Exhibition That Can Be Enjoyed with Japanese Sake," aims to widely promote the project and support the activities of participating creators and artists.
The venue will feature display and sales of artworks, presentation of design bottles by participating creators, and sake tasting and sales. Visitors can experience the charm of a new sake culture where traditional brewing meets contemporary art.
Main Contents:
- Exhibition and sale of works by creators participating in the 350× Project
- Announcement of Series 3 creators
- Sake tasting and sales
- Artist Support Purchase Project
About the Artist Support Project
In addition to exhibiting works by participating artists, the exhibition introduces a system that allows visitors to support artists through original products from the "350× Project." Items such as sake from the "350＋/350×" series and artist-designed can badges will be available for purchase, with a portion of the proceeds returned to the artists. By providing a way for visitors to easily take part in supporting creators, the initiative aims to help sustain artistic activities and encourage further development.
What the "Art Exhibition That Can Be Enjoyed with Japanese Sake" Aims For - The Role of Sake in Connecting Daily Life and Extraordinary Experiences
Since ancient times, sake has accompanied people's lives in all kinds of situations. In festivals and artistic venues, it has connected people and enriched the sense of tasting culture.
Japanese sake and art are both entities that stimulate human sensitivity. When they merge, unprecedented cultural experiences are born. When you raise a cup in front of an artwork, sight and taste overlap, and the heart opens softly. Sake unravels the viewer's emotions, spreads the wings of imagination, and helps immersion into the world of the artwork.
This exhibition creates moments of deep resonance and immersion that cannot be obtained by just viewing or just enjoying Japanese sake.
Art Exhibition with Diverse Artist Participation
This exhibition features artists from various backgrounds, including Japan, Korea, and Thailand.
Diverse genres of expression such as painting, digital, video, and music gather in one place, with works that traverse tradition and modernity, real and virtual.
This space where different cultures and genres resonate beyond boundaries is a precious opportunity to experience the current state of international art.
Please enjoy the "power of border-crossing art" woven by artists who transcend national borders and expressive domains while holding Japanese sake.
Participating Creator Introduction/From Season 2
Colorful U-go / Japan
Started as an artist in 2021. The style of expressing ideal art from the mind to the real world based on pure motivation of "things I like" continues to this day. Daily training of drawing ability, which can improve infinitely, is ongoing.
PORA (Pola) / Korea
Based in Seoul, Korea, active in illustration, design, and other painting-centered activities. With a background in Japanese literature and picture books, creates works with "courage" as a theme that pushes the heart forward.
SAICCHEEE / Japan
Artist from Okinawa. Creates works that combine cutting-edge 3D CG with traditional silk screen printing techniques. Combines digital and tradition to express natural sensations.
Seta / Japan
In the film "Manga Artist, Cat Mamoru," handled the original story and theme song. Conducts creative activities crossing different fields such as video and music. Delivers works that fuse storytelling and visuals.
Participating Creator Introduction/From Season 1
Lili Tae / Thailand
Artist based in Bangkok, Thailand. Paints familiar objects and scenery as if telling stories, mediating dreams and the unconscious with strange twists. Expresses her own experiences through both digital and print-based methods.
Takakura Kazuki / Japan
Incorporates various expressions such as video games, pixel art, and NFTs, reinterpreting Eastern philosophy and creating works with themes of rewriting the rules of contemporary art, creating new value for digital data, and the aesthetics of character variation (character matrix).
Mune Atsushi / Japan
Develops illustrations with a "Japanese" taste influenced by the world of picture scrolls and ukiyo-e, adding vivid colors and analog feel. Transmits "Nippon Culture" domestically and internationally by expressing Japanese folktales that everyone knows with visuals that no one has seen.
Hotta Noboru / Japan
Built a career as an art director at Konami → Gala, involved in many famous works. Started drawing seriously in 2019. With CORE space-time art as the main axis, aims to fuse art and games and is currently creating unique works that will have a worldwide impact.
About Japanese Sake - Why This Project is Being Conducted
The Japanese sake market has been shrinking over the past 50 years, which can be described as a crisis of traditional culture.
At Tamanohikari Sake Brewery, with the registration of "traditional sake brewing" as a UNESCO Intangible Cultural Heritage in 2024, we strongly feel the mission to connect Japanese sake culture to the future.
Despite being a brewery that produces about 5,000 koku (equivalent to about 500,000 bottles of 1.8-liter bottles) of sake annually, without losing the passion for handcrafting, to regain the origin and creativity of craftsmanship - this project was launched with that sentiment also as a message to our company.
Furthermore, through collaboration with diverse creators, we aim to deliver Japanese sake to a wide audience not as an "entrance" but as an "exit," and to develop new fan bases.
Why Japanese Sake "350+/350×" is Special
The Japanese sake series "350+/350×" was born to commemorate the 350th anniversary of Tamanohikari Sake Brewery.
In the "350× Project," white bottles are seen as "canvases," and original artworks by artists are adopted as labels.
Both taste and theme have individuality for each series. For example, Series 1 has "love" as its theme, linking taste and label design to create a special encounter with Japanese sake as a "once-in-a-lifetime" experience.
The Meaning of Artist Labels
The art labels of the "350× Project" symbolize not mere decoration, but the "multiplication" of Tamanohikari Sake Brewery and creators.
The logo where "+" (plus) rotates 45 degrees to become "×" (kakeru) represents the new value born from synergistic effects, while also symbolizing the spirit of co-creation and leaps into the future.
Furthermore, by adopting different art for each series, it packages "once-in-a-lifetime" encounter experiences, creating new connections between consumers, art, and Japanese sake.
Tamanohikari Sake Brewery continues to take on the challenge of not just protecting tradition but evolving it, with 350 years of pride. To make life with Japanese sake richer. To create new connections to the tradition of Japanese sake. We will continue to pursue various possibilities and take on challenges. Please experience the new world of Japanese sake created by the "350× Project."
Event Overview
TAMANOHIKARI 350×PROJECT SAKE-ART EXHIBITION Japanese Sake Brewery × Creator "Art Exhibition That Can Be Enjoyed with Japanese Sake"
Date:
2025
September 27 (Saturday) 2:00 PM - 6:00 PM
September 28 (Sunday) 11:00 AM - 6:00 PM
Venue:
404 Not Found
1-4 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031
Shibuya Sakura Stage SHIBUYA SIDE 4F
Admission Fee:
Free admission
Organizer:
Tamanohikari Sake Brewery Co., Ltd.
Co-organizer:
Skeleton Crew Studio
Cooperation:
404 Not Found
Shibuya Asobiba Production Committee General Incorporated Association
Related Information
- Press Release: Commemorating the registration of "traditional sake brewing" as UNESCO Intangible Cultural Heritage, Tamanohikari Sake Brewery launches the "350× (Kakeru) Project" creating Japanese sake with creators
- SAKE TIMES: Looking ahead to the next 350 years, aiming to be a "brewery that supports makers" - The "350×" project of Kyoto's Tamanohikari Sake Brewery that multiplies different talents begins
- note (350-year-old brewery's counterattack "350+ PJ"): What I feel now after launching the 350× project
Company Overview
●Tamanohikari Sake Brewery Co., Ltd.
Representative: Yosuke Haba
Address: 545-2 Higashisakai-cho, Fushimi-ku, Kyoto
Official Site: https://tamanohikari.co.jp/
●Skeleton Crew Studio Co., Ltd.
Representative: Masahiko Murakami
Address: 110 Chogashira-cho, Nakagyo-ku, Kyoto
Official Site: https://www.skeletoncrew.co.jp/
