From September 2026, Sendai PARCO (Aoba-ku, Sendai, Miyagi Prefecture) is turning PARCO FACTORY SENDAI, its event space newly opened in spring 2026, into a rotating lineup of character pop-up shops. Four limited-time stores follow one after another this fall, each with its own goods, purchase gifts, and photo-friendly décor.
First up, from September 4 (Friday), is Let's! go Monchhichi TOWN. Monchhichi, the beloved character born in Japan in 1974, marked its 50th anniversary in 2024 and is once again in the spotlight, with a cute space that blends nostalgia and novelty.
Next, from September 17 (Thursday), comes Moomin Market 2026, a Moomin merchandise event featuring 2026-only limited items built around original art themed on the Moomins' full range of expressions, plus the familiar Moominhouse standing over two meters tall and dedicated photo spots.
Then, from October 2 (Friday), Momoko Sakura's Dream-Colored Shop opens, a limited-time pop-up centered on Momoko Sakura's signature works Chibi Maruko-chan and Kojikoji, with decor and goods for subculture and art fans alongside event-exclusive items.
Finally, from October 14 (Wednesday), the OSAMU GOODS STORE arrives, spotlighting the retro, lovable characters that drove a major boom from the late 1970s through the 1990s, across bags, kitchen items, stationery, and more.
Character greeting events are also planned to coincide with the pop-up shops, and each store offers a purchase gift while supplies last, making the series a fall lineup meant to appeal to a wide range of age groups. PARCO FACTORY SENDAI plans to keep hosting buzzworthy exhibitions and pop-up shops in the space going forward.
First Up: Let's! go Monchhichi TOWN
A limited-time pop-up store for Monchhichi, the beloved character born in Japan in 1974, is now open. Having marked its 50th anniversary in 2024 and drawn renewed attention, the world of Monchhichi comes to life here in a cute space where nostalgia and novelty mix and mingle — the kind of place that brings an easy smile.
Guests who spend ¥3,000 (tax included) or more during the event, while supplies last, receive an original "Let's! go Monchhichi TOWN" can badge.
Dates: September 4 (Friday) to September 15 (Tuesday), 2026
Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on the final day)
Venue: Sendai PARCO 1, 5F, PARCO FACTORY SENDAI
Website: https://sendai.parco.jp/event/detail/?id=38288
Second: Moomin Market 2026
The hugely popular Moomin merchandise event "Moomin Market 2026" returns, featuring 2026-only limited items built around original art themed on the Moomins' full range of joyful, sorrowful, and everything-in-between expressions. Along with the familiar Moominhouse standing over two meters tall, this year brings its own dedicated photo spots and an overwhelming selection of goods. Stop by and find a favorite piece to brighten everyday life.
Guests who spend ¥1,000 (tax included) or more, while supplies last, receive an original "Moomin Market 2026" postcard. Guests who spend ¥3,000 (tax included) or more also receive an original can badge (seven designs, a different one featured each day), limited to the first 50 people per day.
Dates: September 17 (Thursday) to September 30 (Wednesday), 2026
Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on the final day)
Venue: Sendai PARCO 1, 5F, PARCO FACTORY SENDAI
Website: https://sendai.parco.jp/event/detail/?id=38289
Third: Momoko Sakura's Dream-Colored Shop
A pop-up store centered on Momoko Sakura's signature works Chibi Maruko-chan and Kojikoji opens for a limited time. Alongside event decor aimed at fans of subculture and art, the store carries popular items such as stationery and everyday goods as well as items sold only during the event.
Guests who spend ¥4,000 (tax included) or more, while supplies last, receive an original "Momoko Sakura's Dream-Colored Shop" can badge.
Dates: October 2 (Friday) to October 12 (Monday, public holiday), 2026
Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on the final day)
Venue: Sendai PARCO 1, 5F, PARCO FACTORY SENDAI
Website: https://sendai.parco.jp/event/detail/?id=38290
Fourth: OSAMU GOODS STORE
OSAMU GOODS drove a major boom from the late 1970s through the 1990s. The pop, playful characters drawn by illustrator Osamu Harada left a lasting mark on Japan's "kawaii" culture and remain loved across generations today. Enjoy retro, lovable OSAMU GOODS items spanning bags, kitchen goods, stationery, and more.
Guests who spend ¥3,000 (tax included) or more, while supplies last, receive an original OSAMU GOODS® STORE sticker. Guests who spend ¥5,000 (tax included) or more also receive an original koozie, while supplies last.
Dates: October 14 (Wednesday) to October 25 (Sunday), 2026
Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on the final day)
Venue: Sendai PARCO 1, 5F, PARCO FACTORY SENDAI
Website: https://sendai.parco.jp/event/detail/?id=38291
Character Greeting Events
Character greeting events are planned to coincide with each pop-up shop.
Monchhichi-kun Greeting
A greeting event with "Monchhichi-kun" takes place at a special venue on Sendai PARCO 1, 9F, on September 12 (Saturday) and September 13 (Sunday). Reserve a QR-code ticket on Livepocket in advance before attending; reservations open from September 4 (Friday).
- Dates: September 12 (Saturday) and September 13 (Sunday), 2026
- Times: 11:00 AM and 1:00 PM daily (two sessions each day)
- Capacity: 30 groups per session
- Venue: Sendai PARCO 1, 9F Special Event Space
- How to reserve: https://livepocket.jp/e/tv5c6
Groups are limited to 4 people (not counting preschool-age children), and bookings cannot be canceled once made — please confirm you can attend before reserving a ticket. For privacy reasons, guests are also asked not to post photos on social media that show other visitors.
Chibi Maruko-chan & Kojikoji Greeting
A greeting event with Chibi Maruko-chan and Kojikoji takes place on October 3 (Saturday) and October 4 (Sunday). Further details will be announced later on Sendai PARCO's official website.
All prices include tax. Purchase gifts are available while supplies last and quantities are limited.
