Wagashi Day falls on June 16, and 7-Eleven Japan is marking the occasion with five wagashi built around the theme of "coolness." The lineup includes the newly launched Purumochi Mizumanjū, which begins rolling out to stores from June 9.
What Is Wagashi Day?
June 16 has been observed as Wagashi Day since 1979, when the National Wagashi Association designated the date to commemorate a tradition dating back to 848 AD. Emperor Ninmyō reportedly offered 16 confections and rice cakes at a shrine to pray for good health and the warding off of illness. Each year, the day is celebrated with events and campaigns centered on enjoying Japanese traditional sweets.
The Five Products
Purumochi Mizumanjū
Price: ¥168 (tax incl. ¥181.44)
Launch date: June 9, rolling out gradually
Availability: Nationwide except Tohoku, Hokuriku, Aichi, Gifu, Mie, and Okinawa
This water manjū uses warabi-mochi and kuzu flour for a springy, jiggly texture with a clean bite. The filling is made from Hokkaido Tokachi azuki beans, giving it a rich yet refined sweetness. The cool appearance and chilled, smooth mouthfeel make it a fitting treat for early-summer heat.
Purumochi Mizumanjū Matcha An
Price: ¥168 (tax incl. ¥181.44)
Launch date: June 9, rolling out gradually
Availability: Nationwide except Tohoku, Hokuriku, Aichi, Gifu, Mie, Kansai, and Okinawa
Launching alongside the original, this version wraps matcha an (matcha-flavored bean paste) inside the same jiggly, chewy dough. The filling is described as slightly bitter and refreshing, with an aromatic fragrance that spreads from the first bite.
Tsururin Mizuyōkan
Price: ¥198 (tax incl. ¥213.84)
Availability: Currently on sale, nationwide
This water yōkan is made with carefully selected kanten (agar) and a precise water ratio for a smooth, silky texture. Like the mizumanjū, it uses Hokkaido Tokachi azuki beans processed skin-on to draw out full flavor and depth.
Rich Milk Kanten
Price: ¥230 (tax incl. ¥248.40)
Availability: Currently on sale, nationwide except Tohoku, Nagano, and Okinawa
A popular item that pairs mandarin orange with creamy milk kanten. Despite the rich dairy flavor, the overall taste is clean and refreshing.
Shiratama Anmitsu
Price: ¥360 (tax incl. ¥388.80)
Launch date: June 9, rolling out gradually
Availability: Nationwide except Tohoku, Kyushu, and Okinawa
This anmitsu brings together soft kanten, chewy shiratama mochi balls, smooth koshi-an (strained red bean paste), mandarin orange, cherry, pineapple, and red peas. The combination of varied flavors and textures makes for a satisfying yet light dessert.
Prices may vary by store. Tax-inclusive prices reflect the reduced consumption tax rate of 8%. Product availability may change without notice and may differ by region. Images are for illustrative purposes.
