Nongshim Japan is opening a limited-time pop-up store for its Shin Ramyun brand, sold in more than 100 countries worldwide, called "SPICY HAPPINESS IN summer!" The store runs from July 11 (Saturday) through September 13 (Sunday), 2026, inside the beach house "AOSHIRO RESORT" at Katase Nishihama Beach in Shonan's Enoshima. The bright red, Shin Ramyun-themed interior stands out along Enoshima's beachfront, and visitors can enjoy six original Shin Ramyun menu items as well as a "Han River ramen experience." An opening event also takes place from July 18 (Saturday) to 20 (Monday, holiday), offering free Shin Ramyun tastings for three days only (first-come, first-served, limited quantities) along with an original game where guests can win Shin Ramyun products.
Why Summer Might Be the Season for Spicy Shin Ramyun
Pre-open: July 1 (Wednesday), 2026 / Grand open: July 11 (Saturday), 2026 — during the pre-open period, only a limited menu is available in advance
This is the third time a limited-time Shin Ramyun store has opened at an Enoshima beach house, following its last appearance in 2024, a two-year gap. This year also marks the 40th anniversary of Shin Ramyun, so the store is being held under the theme "Shin Ramyun Is Fun in Summer Too," in the brand's largest space yet for this kind of event. "SPICY HAPPINESS IN summer!" is the third Shin Ramyun pop-up store to open in Japan, following earlier locations in Harajuku and Sapporo. Inside, decorations such as a "Shin" object and a "Korean Ramen Shelf" bring the Shin Ramyun world to life, alongside original arranged Shin Ramyun menu items created by AOSHIRO RESORT, one of Japan's largest beach houses, and a "Han River ramen experience" familiar to many in Korea. Shin Ramyun is eaten year-round rather than only in colder months, and is enjoyed by a wide range of people regardless of season — some like to work up a sweat eating it in the summer heat, while others prepare cold, summer-style arrangements. This summer, Enoshima offers a chance to enjoy Shin Ramyun in an open, lively beachside setting.
Event Overview
Image is for illustrative purposes
- Period: July 11 (Sat) – September 13 (Sun), 2026
(During the pre-open period, July 1 (Wed) – 10 (Fri), only a limited menu will be available in advance.) - Hours: 9:00 AM–9:00 PM (hours differ during the opening event period)
- Venue: Beach house "AOSHIRO RESORT," inside Katase Nishihama Beach, 2-chome Katase Kaigan, Fujisawa, Kanagawa
- Access: About a 4-minute walk from Katase-Enoshima Station on the Odakyu Enoshima Line
- Admission: Free
The beach house "AOSHIRO RESORT"
What's on offer:
- Shin Ramyun x AOSHIRO collaboration menu (6 items total, from ¥1,000 each)
- Han River ramen experience (choose from 7 varieties of Nongshim bag noodles, ¥700 each, topping included)
- Nongshim cup noodles (¥700 each, topping included)
- Message board
- Various photo spots (a "Shin" object, a Korean ramen shelf, a cup-noodle-shaped table, Shin Ramyun beach parasols, and more)
Purchased items can also be enjoyed inside the AOSHIRO RESORT store.
Opening Event Details
- Dates and times:
- July 18 (Sat), 2026: 2:00 PM–4:00 PM (first 100 guests only)
- July 19 (Sun) and 20 (Mon, holiday), 2026: 11:00 AM–4:00 PM (first 400 guests each day)
- Admission: Free
- Exclusive to the opening event:
- Free tastings of the original Shin Ramyun menu (3 of the 6 paid menu items, offered free in limited quantities)
- An original game, "Shin CUP IN Challenge," where guests can win Shin Ramyun products
Original Shin Ramyun Menu Lineup
A mildly spicy, addictive Spicy & Creamy flavor.
Spicy Creamy Shin Ramyun — ¥1,000 (tax included)
Spice level: 1
A rich flavor that pairs well with drinks — inspired by the popular mayo mazesoba style.
Shin Chili Oil Mazesoba — ¥1,200 (tax included)
Spice level: 2
Rich seafood umami — Shin Ramyun meets a classic Korean-style champon.
Seafood Shin Champon — ¥1,200 (tax included)
Spice level: 3
Tomato and cheese pair perfectly in this savory-spicy arrabbiata-style twist.
Shin Arrabbiata — ¥1,000 (tax included)
Spice level: 3
A beloved classic dish given a Korean-style spicy twist.
Spicy Napolitan — ¥1,000 (tax included)
Spice level: 2
Light yet filling — a chilled tsukemen-style dish to beat the summer heat.
Pork Tsuke Shin Ramyun — ¥1,200 (tax included)
Spice level: 2
Product used in each original menu item: Shin Ramyun (bag noodles) — https://www.nongshim.co.jp/lineup/lineup01_01.html
Brand Message: "Spicy Happiness In Noodles"
Shin Ramyun's global tagline, "Spicy Happiness In Noodles," expresses the brand message it shares with the world. The phrase takes its initial from "Shin" (辛), making it easy to relate to even for people in countries that don't use Chinese characters.
It conveys the idea that "spiciness" brings "happiness," held within "a bowl of noodles" — expressing the hope that the heat of Shin Ramyun can turn into a special moment. Carried by this message, Shin Ramyun continues to be enjoyed as a noodle dish that brings people together across borders, adding flavor to everyday life around the world.
