Sogo Hiroshima is holding its 6th Sweets Fair from March 6 to 15, 2026, on the 9th floor event space. More than 100 carefully selected sweets from across Japan are gathered across 41 vendors, six of which are making their first appearance at the event. Highlights include strawberry sweets, freshly made crepes, soft-serve, parfaits, popular baked goods, and a cookie tin fair in the final stretch of the event.
Event Details:
- Dates: March 6 (Fri) to March 15 (Sun), 2026
- Hours: 10:00 AM to 7:30 PM (closing at 5:00 PM on the final day)
- Venue: Sogo Hiroshima, 9F Event Hall
- Number of vendors: 41 (including 6 first-time participants)
Strawberry Sweets
[Tokyo] Sugamo Togenuki Fukujuan [First appearance]
- Amarin Daifuku (1 piece): ¥782 [Limited to 100 per day]
A strawberry daifuku made with the Amarin variety, known for its rich, dessert-like sweetness.
[Hiroshima] Chocolaterie S
- Roselica (Strawberry and Pistachio Butter Sandwich Tin) (1 tin): ¥3,780 [Limited to 20 tins per day]
- S Mix Soft Serve (1 serving): ¥990
[Tokyo] ICHIBIKO
- Strawberry Gateau Chocolat (4 pieces): ¥1,650 — A chocolate confection infused with the flavor and texture of strawberries.
- Migaki Ichigo Pudding (1 piece): ¥496
Crepes and Drinks to Enjoy at the Venue
BABBI
- Dubai Chocolate Crepe (1 piece): ¥1,650 — A chewy, fragrant crepe filled generously with fresh cream, roasted pistachios, kataifi, and gelato.
[Saitama] Koedo Kawagoe Imofukudo
- Drinkable Baked Sweet Potato & Chips (1 serving): ¥1,001 — A baked sweet potato drink made with only Beni Haruka sweet potatoes and domestic milk, served alongside crispy Beni Azuma chips.
- Sweet Potato Chips (1 bag, 70g): ¥700
[Osaka] Ujien
- Montevert Matcha (1 serving): ¥901 — Matcha soft-serve topped with fluffy Mont Blanc cream.
Popular Baked Goods, Great for Gifts
[Kanagawa] Yokohama Vanilla
- Salt Vanilla Financier (6 pieces): ¥2,160 — Financiers baked moist inside and crisp outside, each finished with a sprinkle of rock salt.
[Okayama] Draine [First appearance]
- Caramelized Banana Financier Premium (3 pieces): ¥1,134 — From an Okayama banana sweets specialty shop, these moist financiers carry the sweetness and aroma of fully ripened bananas.
[Fukuoka] Il Mare Canele Dolce [First appearance]
- Canele (1 piece): from ¥310 — Crispy on the outside and chewy on the inside, these canelés are made with an indulgent amount of butter and eggs.
Cookie Tin Fair in the Second Half
From March 12 (Thu) to 15 (Sun), approximately 70 types of popular cookie tins will be gathered for a special Cookie Fair within the same event space.
- Hours: 10:00 AM to 7:30 PM (closing at 5:00 PM on the final day)
- Venue: Sogo Hiroshima, 9F Event Hall
