Sogo Yokohama is running its 2026 Ochugen (summer gift) fair on the 6th floor through July 12, offering around 1,600 gift items. This year's theme is "gifts that are both appreciated and practical," with a focus on personalized giving to match the recipient's tastes and lifestyle — a shift away from the traditional one-size-fits-all approach. With summer heat intensifying each year, the lineup emphasizes cooling treats and stamina-boosting foods alongside premium seasonal gourmet selections.
Seasonal Gourmet: Where Premium Ingredients Meet Skilled Chefs
This section pairs peak-season ingredients with acclaimed chefs and artisans.
Nihon Ryori Suzunari — Domestic Hamo and Fresh Yuba Shabu-Shabu Hot Pot — ¥10,800 (shipping included, frozen)
Carefully deboned domestic hamo (pike conger), tender fu (wheat gluten), and creamy-sweet fresh yuba (tofu skin) come together in a luxurious shabu-shabu set. The broth is slowly drawn from rishiri kombu and hamo bones, letting the fish's soft texture and deep umami shine. The set includes 500ml × 2 hamo dashi, 24 slices of domestic hamo, 6 pieces each of fu and fresh yuba, 180ml special ponzu, 45g plum sauce, and condiments.
Nihon Ryori Suzunari (Shinjuku, Araki-cho) is the acclaimed restaurant of chef Akihiko Murata, who trained for 13 years at Nadaman and has won numerous awards for his technically refined yet playful cuisine.
Mutsukari — Matsusaka Beef Hamburg Steak with Summer Vegetable Japanese Sauce — ¥10,800 (shipping included, frozen)
Coarsely diced Matsusaka beef delivers a steak-like bite in this premium hamburg steak. A refreshing soy- and miso-based Japanese sauce loaded with seasonal vegetables — paprika, zucchini, and eggplant — rounds out the dish. The set includes four 110g patties and four 50g portions of sauce.
Mutsukari (Ginza, Chuo) is a creative Japanese restaurant where executive chef Yoshihisa Akiyama — trained at Kappo Suzuki and the renowned vegetarian restaurant 月心居 — draws out the beauty in each ingredient.
Cooling Treats and Stamina Boosters for the Summer Heat
The lineup expands on beverages and cool desserts for the hot season:
- Kenko Nyusankin Gift ¥5,400 — PLUS Calpis Immunity Support and PLUS Calpis Sleep & Gut Care (each 190g × 16)
- Kobe Beef Roast Beef ¥16,200 (shipping included, frozen) — 380g roast beef with 110g sauce
- 山梨 イルクルソーレ — Koshu Fresh Gelato Assortment ¥5,400 (shipping included, frozen) — milk 90ml × 4, kyoho grape and white peach 90ml × 2 each, Dobocena 40ml × 2
Ishigaki Island Frozen Pineapple Sets (Gottsuo-Bin)
Pineapples grown sweet under the Ishigaki Island sun, flash-frozen at peak ripeness for a sherbet-like texture:
- Painu — Okinawa Ishigaki Island Frozen Pineapple & Gelato Set ¥6,480 (shipping included, frozen)
- Painu — Okinawa Ishigaki Island 3-Variety Frozen Pineapple Tasting Set ¥5,400 (shipping included, frozen)
Value-for-Money Everyday Picks
With prices rising, practical and convenient items remain popular:
- Miwa Somen (unsorted, resealable bag) ¥3,186 — 800g (50g × 16 bundles) × 3 bags
- AGF Chotto Zeitaku na Kohiiten Special Blend 100 sticks ¥2,981 — 2g × 100
- Sandaime Taimeiken Western-Style Set ¥3,780 — Omurice 200g × 2, Beef Stew 150g × 1, Tomato Sauce Hamburg 160g × 1
Sogo Yokohama Recommended Gift Selection — Kanagawa Flavors
Yokohama Chinatown dim sum, craft beer, and local sweets take center stage in the store's Kanagawa-focused corner:
Yokohama Chinatown
- Jukeihanten "Minato-cho" Dim Sum Set (7 varieties) ¥5,724 (shipping included, frozen)
- 上海料理 状元樓 Satisfying Dim Sum Set (9 varieties, 40 pieces) ¥5,400 (shipping included, frozen)
- Manchinro Dim Sum Gift Kouki ¥4,800 (shipping included, frozen) — Tricolor shumai, small soy sauce pork bun 30g × 6
Other Kanagawa Selections
- Yokohama Beer Brewery Craft Can Tasting Set ¥6,930 (shipping included) — Yokohama Lager, Yokohama Wheat, Hama Kuro × 2 each; Green Citrus Pilsner, YOKOHAMA SESSION IPA × 3 each (350ml cans)
- Roast Beef no Mise Kamakurayama — Wagyu Rump Roast Beef ¥10,800 (shipping included, frozen) — 300g beef, 20g sauce × 5, 4.5g wasabi × 6
- Yokohama Ice Kobo 12-Piece Set ¥5,940 — Limited to 300 sets; milk 90ml × 6, chocolate and Shonan lemon sherbet 90ml × 3 each
Current Best Sellers at Sogo Yokohama (as of June 15, 2026)
Beer, vegetable juice, jellies, and somen top the charts alongside practical items like rice oil and nori. Yokohama Chinatown dim sum also ranks high.
- Asahi Super Dry (350ml × 10, 500ml × 2) ¥3,300
- Gottsuo-Bin JA Course ¥5,830
- Yoku Moku Double Jelly Assortment ¥5,400 — Grapefruit & orange, peach & cherry, pineapple & mango, lemon & La France, Cigare 8 pcs, and more
- Ito Ham Densho no Hibiki Ham Assortment ¥3,240
- Manchinro Dim Sum Gift Zuisho ¥5,700 — Soy sauce pork bun, bicolor shumai, shrimp xiao long bao
- Nisshin Rice Oil & Healthy Oil Gift ¥3,240 — MCT Resetta, Healthy Oil Amani Plus, rice oil 350g × 2 each
- Mikuniya Flavored Nori & Roasted Nori "Sui" ¥5,400 — Flavored and roasted nori, hand-roll nori
- Jukeihanten "Kiteki" Dim Sum Set (7 varieties) ¥5,724
- Kagome Yasai Seikatsu Gift — Domestic Premium ¥3,240 — Mixed vegetable juices (white peach, melon, Sato Nishiki cherry, Shine Muscat, Kyoho grape) 125ml each
- Hand-Stretched Somen Ibonoito Special Grade (Hine) ¥3,240 — Special grade 50g × 17
Club-On / Millennium Member Benefits
In-Store Early Discount Period: May 29 (Fri) to June 30 (Tue), 6th floor
- Members receive 5% to 15% off on 879 items
e.Department Store Online Early Discount: May 7 (Thu) 10:00 AM to July 10 (Fri) 11:59 PM
- 875 items at 5% to 15% off online
- Free shipping on orders of ¥5,000 + tax or more (after discount) per delivery address (excludes gifts with shipping already included)
Venue details:
- Sogo Yokohama Store, 6th Floor — Ochugen Gift Reception
- Fair period: May 29 (Fri) to July 12 (Sun); reception hours 10:00 AM to 7:00 PM (closing at 6:00 PM on the final day)
- Approximately 1,600 gift items (Sogo/Seibu shared catalog + Yokohama store catalog); around 1,000 items on display in store
- Online store: e.Department Store, open through July 31 (Fri) 4:59 PM
