From September 9 (Wed) to 16 (Wed), 2026, Kuriya Shichidaime Matsugoro — run by Shabu Shabu Matsugoro Co., Ltd. of Shibuya, Tokyo — is bringing its Cuban sandwich to Sogo Yokohama's 8th-floor event space for the department store's first-ever SOGO BREAD Market, a pop-up dedicated to bread and sweets, where the sandwich will be pressed and sold fresh on-site.
It was the restaurant's first time exhibiting at a department store event when it joined the 10th 47 Prefectures Japan Gourmet Show at Tobu Department Store's Ikebukuro flagship from August 25 to September 1 — yet it still sold 2,500 Cuban sandwiches over the 8-day run.
Now the sandwich that so many customers enjoyed there is heading to Yokohama.
The sandwich on sale at the 10th 47 Prefectures Japan Gourmet Show
The sandwich on sale at the 10th 47 Prefectures Japan Gourmet Show
A Cuban Sandwich Built to Faithfully Recreate the Movie Chef
Matsugoro's Cuban sandwich traces its origin to the film Chef (released in Japan as Shefu: Mitsuboshi Food Truck Hajimemashita).
Head chef Toshiki Fujii was captivated by the Cuban sandwich that appears in the film and set out to actually taste one like it, developing the recipe through repeated research and testing.
The roast pork alone takes about a week to prepare, from marinating and steeping in mojo sauce to roasting and resting. It's layered with ham, Gruyère cheese, and pickles inside a carefully chosen baguette, then pressed to order and toasted until fragrant.
The Cuban sandwich layers roast pork prepared over about a week with ham, Gruyère cheese, and pickles
The Cuban sandwich layers roast pork prepared over about a week with ham, Gruyère cheese, and pickles
A Dish Loved by Gentosha President Toru Kenjo
One person who has taken a particular liking to this Cuban sandwich is Toru Kenjo, representative director and president of Gentosha.
Together with Kenjo, the restaurant has held Cuban Sandwich Night, an event centered on the dishes from Chef, five times so far. In November 2025, Matsugoro's Cuban sandwich was also featured on TBS's Jinsei Saiko Resutoran (Life's Best Restaurant), a program Kenjo appeared on.
Toru Kenjo
On his social media account on 755, Kenjo described Fujii's Cuban sandwich as:
"Absurdly delicious."
During the event at Tobu Department Store, Kenjo himself visited the venue and stood at the sales counter to help cheer on the sandwich.
Toru Kenjo (right), who stood at the sales counter to support the Cuban sandwich at the event venue in Tobu Department Store's Ikebukuro flagship, with head chef Toshiki Fujii (left)
Live Sandwich-Pressing Begins September 9 at Sogo Yokohama
This time, the restaurant is taking part in SOGO BREAD Market — A Delicious Detour Through Bread and Sweets, an event being held at Sogo Yokohama for the first time.
Each sandwich will be pressed and toasted on-site, sold fresh off the press.
Each sandwich is pressed on-site and toasted until fragrant
Each sandwich is pressed on-site and toasted until fragrant
Menu
- Cuban Sandwich: ¥1,728 (tax included)
- Mentaiko Cheese Potato Sandwich: ¥1,512 (tax included)
- Cajun-Spiced Shrimp Sandwich: ¥1,512 (tax included)
This time, half-size portions that are easy to enjoy on the spot are also newly available.
- Cuban Sandwich (Half): ¥864 (tax included)
- Mentaiko Cheese Potato Sandwich (Half): ¥756 (tax included)
- Cajun-Spiced Shrimp Sandwich (Half): ¥756 (tax included)
The half-size sandwiches are served in an original paper bag designed by art director Gugi Akiyama.
The half-size sandwiches come in an original paper bag designed by Gugi Akiyama
The half-size sandwiches come in an original paper bag designed by Gugi Akiyama
Event Details
SOGO BREAD Market — A Delicious Detour Through Bread and Sweets (First-Ever Event)
Dates: September 9 (Wed) to 16 (Wed), 2026
Hours: 10:00 AM to 8:00 PM (closes at 5:00 PM on the final day)
Venue: Sogo Yokohama, 8th floor event space
Items sold: Cuban Sandwich / Mentaiko Cheese Potato Sandwich / Cajun-Spiced Shrimp Sandwich
Sales method: Live pressing and sale
Restaurant Information
Name: Kuriya Shichidaime Matsugoro
Address: 5-4, 1F Maruyamacho, Shibuya-ku, Tokyo
Access: 5-minute walk from JR Shibuya Station Hachiko Exit / 5-minute walk from Shibuya Station Hachiko Exit on any subway line / 2-minute walk from Shinsen Station
Hours: 11:30 AM to 10:00 PM (open daily)
Seats: 36 (counter seating and private rooms available)
Phone: 03-5456-7420
Matsugoro's Cuban Sandwich: https://shabushabu.7matsugoro.com/cuban-sand/
Official website: https://shabushabu.7matsugoro.com/kuriya-shibuya/
Reservations: https://tabelog.com/tokyo/A1303/A130301/13147124/
