Two new spring beverages are arriving at Starbucks Japan on March 13, 2026: the Choux Cream Frappuccino and the Choux Cream Latte. Both drinks take inspiration from the beloved choux cream pastry, delivering a custard-rich sweetness and a lightly toasted crunch that evokes biting into the real thing. The spring theme this year is "Spring is when dreams puff up," celebrating the season of new beginnings with flavors that bring a smile.
Inspired by seasonal beverages popular at Starbucks Korea each spring, these drinks mark their first appearance in Japan.
Choux Cream Frappuccino
The Choux Cream Frappuccino is built on a base of vanilla-flavored milk caramel sauce and milk, layered with custard-flavored whipped cream made with real vanilla beans and a crunchy choux pastry-style crumble. Each sip delivers a deep, gentle sweetness and a toasty texture reminiscent of enjoying a fresh cream puff. Available in Tall size only.
- Take-out price: ¥687
- Dine-in price: ¥700
Choux Cream Latte
The Choux Cream Latte combines espresso and milk with a vanilla-flavored milk caramel sauce, producing a sweet, lightly bitter balance that echoes the taste of a choux cream pastry. The soft custard sweetness melds with the espresso's gentle bitterness, while the choux pastry-style crumble adds an extra layer of toasty aroma—a warming cup that feels both nostalgic and comforting. Available in Tall size (hot) only.
- Take-out price: ¥609
- Dine-in price: ¥620
Available: March 13, 2026 onwards (while supplies last; early discontinuation possible)
Participating stores: Starbucks locations nationwide (excluding some stores)
Three Recommended Customizations
Choux Cream Frappuccino – Add Chocolate Chips and Chocolate Sauce
Adding chocolate chips and chocolate sauce transforms the drink into a more indulgent, éclair-like experience. The creamy custard sweetness gains a layer of rich chocolate depth for a truly treat-yourself moment.
Choux Cream Latte – Switch to Blonde Espresso and Add an Extra Blonde Shot
Swapping to blonde espresso and adding an additional blonde shot creates a lighter-bodied cup while still delivering a pronounced coffee flavor. The gentle sweetness of the custard pairs beautifully with the softer roast and subtle richness of the blonde espresso. Available at select stores only.
Choux Cream Frappuccino / Choux Cream Latte – Switch to Almond Milk
Switching to almond milk adds a nutty aroma reminiscent of a choux pastry topped with nuts, giving the drink a slightly more luxurious feel alongside the custard-like sweetness.
Mobile Order Campaign: 100 Yen Off Ticket
During the campaign period, customers who place an order through the Starbucks Japan official app or website via mobile order can receive a ¥100 off eTicket for their next mobile order purchase.
- Campaign period: March 13 (Fri) to April 20, 2026 (Mon)
- Eligible customers: Those who log in and use mobile order via the app or website, and meet one of the following conditions:
- Have never used mobile order before
- Have used mobile order in the past but not since December 1, 2025
- Participating stores: Starbucks locations nationwide (excluding some stores)
- eTicket validity: 15 days from the date of issue (delivered within up to 2 weeks after use)
For full campaign details, visit the official Starbucks Japan campaign page at https://www.starbucks.co.jp/youkou/mobileorder26spring/.
