Ethical select shops "style table" and "Ethical&SEA" are launching a "Rest Campaign" starting February 12, 2026 (Thursday), addressing the chronic fatigue and declining sleep quality that modern people face.
This campaign features the newly introduced recovery wear brand "IOZ recovery" at the forefront, proposing new rest habits through a multi-faceted approach of "wearing, scenting, warming, and loosening" to help rejuvenate those who work hard.
Shifting from "I Must Do Something" to "Taking Proper Rest"
In modern society, many people struggle with "chronic fatigue" and "declining sleep quality."
In busy daily lives, it's not uncommon to feel guilty about resting or to put it off.
The brands are now presenting the value that "rest equals the best self-care." By incorporating items that enrich not only sleep itself but also the time before and after sleep and during the day, they support building a body that doesn't accumulate fatigue. Through ethical items that are gentle on both the environment and skin, they deliver time to reset mind and body.
New Category Spotlight: Recovery Wear Made from 100% Natural Materials
New Brand: IOZ recovery
This trending recovery wear makes "rest by simply wearing it" possible.
IOZ recovery in particular uses 100% natural materials, achieving both a smooth texture and comfortable fit.
Another attraction is that it can be incorporated not only during sleep but also in daily life scenes. By incorporating it into your routine before fatigue accumulates, it supports daily recovery habits.
Creating Supreme Recovery Time with "Recovery Wear × Rest Items"
Harmonizing with Scent NIGHT WELLNESS Pillow Mist for style table/Ethical&SEA
A pleasant scented mist that activates the sleep switch. Just one spray on your pillow or bedding invites you into deep relaxation time.
Deepening Breath Be Essential Oil Todomatsu
A refreshing scent of todomatsu (Japanese fir) like captured forest air. Aromatherapy before bed releases accumulated stress.
Campaign Overview
Period: Starting February 12, 2026 (Thursday)
Participating Stores: style table and Ethical&SEA stores (Please note that some stores may not carry certain items. For details, please contact each store)
Content: Exhibition and sale of recovery wear "IOZ recovery" and related rest items.
Quality Organic Products with Stories and Meaning
style table and Ethical&SEA are brands that carefully select and stock products specializing in organic, ethical, and sustainable items.
Behind organic products that are kind to both people and the planet are stories woven by the thoughts of producers and companies.
Both brands value these stories when selecting products, communicating and sharing the value of organic products.
By sharing stories, they aim to make organic more accessible to customers and provide opportunities to enrich daily shopping choices.
style table Brand Site: https://styletable.jp/
"style table" is a select shop brand that gathered the voices of over 100 working women and working mothers in their 20s and 30s living in Tokyo, offering safe and secure cosmetics, food, and lifestyle goods carefully selected for their ingredients and origins.
The brand aims to continue learning and growing together with customers, proposing an ethical lifestyle.
Store Information
Please check the website for the latest information on business hours and days, as they may change.
- style table Daikanyama Main Store
- style table COREDO Nihonbashi Store
- style table Lalateras Musashikosugi Store
- style table LUCUA iré Store
- style table Kichijoji Parco Store
- style table for ethical gifts Shibuya Hikarie ShinQs Store
- style table Den-en-chofu Tokyu Square Garden Site Store
- style table Sanyo Department Store (Long-term POP UP)
- style table selection
KURAWANKA
Shop List
https://styletable.jp/shoplist/
True to its name Ethical&SEA, "ethical" and "sea" are major themes.
Inspired by American West Coast culture, with main keywords of "organic" and "ocean friendly," the stores carry many products that consider the ocean, global environment, and SDGs, as well as various environmentally certified products.
With shopping at Ethical&SEA as a starting point, through digital communication such as Instagram live and workshops, customers can "see, touch, learn, and connect" with ethical consumption, expanding "ourselves" as a brand that helps everyone live "STAND by EARTH," staying close to the planet.
Ethical&SEA Brand Site: https://ethicalsea.com/
Store Information
Please check each store's website for the latest information on business hours and days, as they may change.
- Ethical&SEA Yokohama
- Ethical&SEA Futakotamagawa Rise Dogwood Plaza Store
- Ethical&SEA +m Umeda Tsutaya Books
- Ethical&SEA Hankyu Umeda Main Store
- Ethical&SEA Shinagawa Prince Hotel Store
- Ethical&SEA Kawasaki Azalea Store
- Ethical&SEA Osaka Kyobashi Keihan Mall Store
- Ethical&SEA Jiyugaoka Store
- Ethical&SEA selection AEON STYLE Kurashiki
- Ethical&SEA selection AEON Town Wonder City
- Ethical&SEA selection AEON Town Oyumino Store
- Ethical&SEA selection Irago Ocean Resort
Shop List
https://ethicalsea.com/shop-list/
