The Sumo Show HIRAKUZA Makes Its Hakuba Debut in January 2027

"The Sumo Show HIRAKUZA in HAKUBA," a sumo entertainment show, will be held in Hakuba Village, Nagano Prefecture, from Saturday, January 16 to Friday, January 22, 2027. The show is presented by HIRAKUZA, the entertainment brand run by Hanshin Contents Link Corporation, and it will be the first time the show is staged in Hakuba, an international snow resort that draws travelers from around the world.

About the Show

"The Sumo Show HIRAKUZA" introduces sumo, a traditional part of Japanese culture, to audiences from around the world in a fun and easy-to-follow way. The show combines live bouts, English commentary, and interactive segments in which the audience takes part.

The Hakuba performances are a winter-only production. They draw on the experience gained from the show's performances in Japan and overseas.

"Days on the Slopes. Nights with Sumo."

The production aims to create a stay experience unique to Hakuba under the tagline "Days on the Slopes. Nights with Sumo." It is positioned as a new option for nighttime sightseeing in Hakuba, with the aim of adding to the area's appeal through a Japanese cultural experience.

Track Record Overseas

In 2026, the show held 58 performances in total at two overseas festivals, drawing more than 17,000 visitors.

• Adelaide Fringe (Australia): Held from February to March, with 33 performances and more than 10,000 visitors. The show received a "Weekly Award - Pick of the Week," given to a standout production each week.
• Edinburgh Festival Fringe (UK): Held in August, with 25 performances and more than 7,000 visitors. The show was nominated for The List Festival Awards 2026.

Event Information

A teaser website was launched at 2:00 PM on Friday, October 2, with further details about the show and tickets to be announced in stages. Details are subject to change, and the ticket sales start date and other information will be announced once confirmed.