Two new seasonal flavors are joining Suntory's –196 brand lineup this summer. "–196 No-Sugar
The –196 brand has been a long-running favorite since its 2005 debut, built around Suntory's proprietary –196°C manufacturing process. The –196 No-Sugar series in particular has found a loyal following for its ability to capture the genuine taste of real fruit while keeping things clean and refreshingly light on the palate.
Product Highlights
Both new flavors are made using the –196°C process, combining a fruit-macerated spirit with fruit juice to bring out a juicy, true-to-fruit character. The sugar-free formulation delivers a crisp, clean finish that lets the natural fruit flavor shine.
The packaging features an icy background with illustrations of frozen fruit, evoking a cool summer feeling. Cans are labeled with icons noting the use of "100% Shine Muscat fruit macerate"※1 and "100% Mandarin orange fruit macerate"※2, highlighting the brand's signature approach to production.
※1 Proportion of macerated fruit material used in the Shine Muscat macerate spirit
※2 Proportion of macerated fruit material used in the mandarin orange macerate spirit
Product Details
–196 No-Sugar
- 350 ml – ¥159 (tax excluded) / 7% ABV
- 500 ml – ¥216 (tax excluded) / 7% ABV
–196 No-Sugar
- 350 ml – ¥159 (tax excluded) / 7% ABV
- 500 ml – ¥216 (tax excluded) / 7% ABV
*Suggested retail prices; actual prices are set at the discretion of individual retailers.
Release Date: Tuesday, July 7, 2026
Availability: Nationwide (limited period)
Category: Spirits
For more about the –196 brand: https://www.suntory.co.jp/rtd/196/
