Babylog Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Nobuhito Itaba), which operates "Teddy Bear Time" (https://www.teddybear-time.com/), a specialty store for weight bears and weight dolls, celebrates its 24th anniversary in 2026. The company also announces that its total sales have exceeded 110,000 units.
24 Years, 110,000 Units: A Testament to Family Bonds
Since opening in 2002, Teddy Bear Time has been delivering unique stuffed animals made to match the "birth weight" of babies. As the store reaches this 24-year milestone, the total number of weight bears and weight dolls delivered has exceeded 110,000 units.
The number 110,000 represents more than just sales figures. The company views it as proof of having supported 110,000 unique stories of "joy at birth" and "family memories."
Mission: "Turn Moments You Don't Want to Forget into Unforgettable Memories"
What Teddy Bear Time values most is its mission: "Turn moments you don't want to forget into unforgettable memories."
The emotion of holding a baby for the first time, the days spent hoping for a child's growth, and gratitude toward parents who raised them. The company delivers heartfelt weight bears that transform memorial moments of life—emotions that words alone cannot fully express—into the tangible "weight" of a bear, allowing people to relive happy moments anytime.
The "Gift of Weight" Expands Across Various Life Occasions
In recent years, weight bears have expanded beyond simple celebration gifts to become widely used as "symbols of gratitude" at life's major milestones.
Gifts to Parents at Wedding Ceremonies: Instead of traditional bouquet presentations, scenes of parents tearfully embracing the bears while saying "You were this heavy" have become emotionally moving moments at wedding receptions for over 20 years.
Birth Celebrations and Commemorations: During busy days of child-rearing, many parents share that holding the bear allows them to recall the "emotion of the birth moment" and reconfirm their love for their children.
"Reverse Gifts" at Coming-of-Age Ceremonies: A rapidly growing trend involves children who've reached adulthood giving these bears to their parents. This surprise gift of "a 20-year-old holding their newborn self" serves as a token of gratitude for 20 years of care.
Customer Voices Drive the Company Forward
The official website receives many heartfelt messages with photos from customers daily. (https://www.teddybear-time.com/blog/id/category/impression)
"After losing cherished items in the earthquake, creating this bear allowed me to give shape to the emotions I felt when my daughter was born."
"My son, so tiny in the NICU, fought so hard. Every time I hold the bear, I remember his powerful life force and it encourages me in parenting."
"I gave this to my parents with 24 years of gratitude. Seeing my father stroke the bear's head with tears made me so glad I ordered it."
etc...
These customer interactions are treasures that have sustained Teddy Bear Time for 24 years.
From Store Manager Takayo Itaba
Helping Deliver Customers' Feelings...
"Since 24 years ago, when running an online shop was still trial and error, we've been able to come this far thanks to the support of many customers. Rather than simply selling products, we wanted to help deliver customers' feelings. We've continued running with that single focus. We hope to remain a specialty store that continues to stand by everyone at important moments in their lives."
About Babylog Co., Ltd.
- Company Name: Babylog Co., Ltd.
- Company URL: https://babylog.net
- Operated Site: Weight Bear and Weight Doll Specialty Store "Teddy Bear Time"
- Teddy Bear Time URL: https://www.teddybear-time.com/
- Headquarters: Chuo-ku, Tokyo
- Representative: Nobuhito Itaba
- Business: Planning and sales of weight bears and weight dolls, provision of memorial gifts
