THE GINZA, Shiseido's prestige skincare brand that pursues timeless and essential beauty, will open a pop-up shop at Daimaru Shinsaibashi Store Main Building 1F Midosuji Side Event Space from February 15 (Sunday) to February 24 (Tuesday), 2026.
Transforming Timeless Beauty into Radiant Glow
THE GINZA's beauty ritual is entering a new season. From the start to the end of each day—cleansing, conditioning, and protecting. Each gesture of touching the skin is layered as a beauty ritual. This pop-up showcases THE GINZA's "daily beauty ritual," centering on the new "THE GINZA Veil Protector UV n" launching February 1 (Sunday), along with renewed cleansing, facial wash, and day serum products. Making light your ally in urban environments, these products lead to a translucent and radiant skin impression. Experience THE GINZA's unique "Empowering Glow Skin" at this special opportunity.
Event Details
Dates: February 15 (Sunday) to February 24 (Tuesday), 2026
Location: Daimaru Shinsaibashi Store, Main Building 1F, Midosuji Side Event Space
Hours: 10:00 AM to 8:00 PM
Featured Products Available at the Pop-Up
Experience the key items that compose THE GINZA's "daily beauty ritual," from cleansing and facial washing to daytime care.
THE GINZA Purifying Cleansing Oil n
200mL / Suggested retail price ¥9,350 (before tax ¥8,500)
Rich oil adheres to the skin and removes makeup without leaving a sticky residue. Leaves skin smooth and radiant with a moisturized feel.
THE GINZA Creamy Cleansing Foam n
130g / Suggested retail price ¥9,350 (before tax ¥8,500)
Dense and comfortable microbubbles absorb dirt, revealing the skin's natural radiance and transparency with just a rinse.
THE GINZA Hybrid Day Protector n SPF35・PA+++ <Day Serum & Makeup Base>
30g / Suggested retail price: Main ¥36,300 (before tax ¥33,000) / Refill ¥33,000 (before tax ¥30,000)
Utilizing light while leading to beautiful, clear skin finish. With a soufflé-like texture, this hybrid serum protects the skin while delivering a translucent skin impression.
THE GINZA Veil Protector UV n SPF50+・PA++++
70g / Suggested retail price ¥18,700 (before tax ¥17,000)
Balances high UV protection with fresh moisture. Firmly guards the neck, décolleté, and body, while effectively utilizing daylight to create a translucent and radiant skin impression.
Limited Pop-Up Bonus Sets
Bonus sets featuring full-size lotion, serum, and emulsion products paired with special-size versions will be available exclusively at this pop-up in limited quantities. *While supplies last / Prices include tax
THE GINZA Essence Lotion n Bonus Set ¥22,000 (before tax ¥20,000)
(Full size + Special size 50mL)
THE GINZA Essence Emulsion n Bonus Set ¥24,200 (before tax ¥22,000)
(Full size + Special size 40mL)
THE GINZA Hybrid Gel Oil n Bonus Set ¥29,700 (before tax ¥27,000)
(Full size + Special size 35mL)
New Product Purchase Benefits
Customers who purchase eligible products will receive special benefits. *While supplies last
Purchase of "THE GINZA Veil Protector UV n"
Receive: THE GINZA Purifying Cleansing Oil n (6mL)
Purchase of "THE GINZA Hybrid Day Protector n"
Purchase main unit or refill: Receive THE GINZA Creamy Cleansing Foam n Special Size (30mL)
Cleansing/Facial Wash Purchase Benefits
Purchase either "THE GINZA Creamy Cleansing Foam n" OR "THE GINZA Purifying Cleansing Oil n":
Receive THE GINZA Shower Oil (10mL)
Purchase both products:
Receive THE GINZA Shower Oil n (10mL) and THE GINZA Body Oil (7mL) set
Additional benefits are available based on total purchase amount:
Purchase ¥33,000 (tax included) or more:
THE GINZA Essence Lotion n (12mL)
Purchase ¥66,000 (tax included) or more:
THE GINZA Essence Lotion n (50mL)
About THE GINZA Skincare Brand
A prestige skincare brand from Shiseido that pursues timeless and essential beauty. Established in 1975 as a fashion boutique, THE GINZA operates under the aesthetic that "skin is the finest haute couture one can wear," believing that skin embodies each individual's timeless beauty. THE GINZA focuses on skin physiology to maintain the skin—which protects life—in a moisture-filled, healthy state. While valuing each person's skin's "perceptiveness," it draws out the skin's innate beauty. While maintaining the skin in a healthy state, it leads to unwavering Empowering Glow Skin unique to each person at any time. THE GINZA has researched skincare that brings out the skin's inherent beauty for over 20 years. The brand's essence lies in the newly formulated "THE GINZA Linden Extract1" and the evolved "THE GINZA Perceptive Complex III2." Designed for use by anyone regardless of age, skin type, gender, or surrounding environment, it features refined and effective rituals and exquisite formulas filled with essential value—essentialist skincare.
*1 THE GINZA Linden Extract (skin protection)
*2 THE GINZA Perceptive Complex III (Polyquaternium-51, Polyvinyl Alcohol, Angelica Keiskei Leaf/Stem Extract, Sodium Carboxymethyl Glucan, Ginkgo Biloba Leaf Extract, Glycerin: moisturizing and conditioning)
THE GINZA Official Website: http://www.theginza.com/?rt_pr=tru27
THE GINZA Official Instagram: https://www.instagram.com/theginza_official/
THE GINZA Official Facebook: https://www.facebook.com/THEGINZA
