Takeuchi Seiyaku Co., Ltd. (headquartered in Shinagawa, Tokyo; CEO: Yuto Ogura), which operates D2C and OEM businesses in health foods and cosmetics, manufactures and sells THE PROTEIN (commonly known as Zapro). The company is launching a social media giveaway campaign for "THE PROTEIN Too Sweet Chocolate Flavor," perfect for the season when chocolate colors the streets. Additionally, two popular social media recipe creators have developed Valentine's-perfect protein dessert recipes.
Sweets Are Not the Enemy: An Era Focused on "Choice"
In recent years, with the rise of health consciousness, interest has shifted from "health habits based on deprivation" to "health habits you can enjoy while maintaining." Particularly among those engaged in muscle training and body shaping, there's been an increase in voices wanting to maintain nutritional balance while cherishing daily pleasures and rewards. Even among those who don't regularly exercise, the value perception that "sweets are evil" is changing, with more people adopting the mindset of "incorporating them wisely" while being conscious of ingredients and nutrition.
Zapro has responded to these sentiments by supporting those who work hard through protein that is "sweet yet low in guilt."
This campaign proposes protein as a gift for "him" who works hard at muscle training and self-improvement, as a gift considering the "health" of loved ones, and as a reward for "yourself" who works hard every day.
#ZaproSupportsToosweetLove Campaign
Campaign Overview
20 participants will be randomly selected from those who comment on THE PROTEIN (Zapro) official Instagram campaign post to receive "Too Sweet Chocolate Flavor"! Winners will post arrangement recipes using "Too Sweet Chocolate Flavor" on social media.
*The campaign post on official Instagram is scheduled for February 1 (Sun) at 6:00 PM.
How to Participate:
- Follow THE PROTEIN official Instagram
- Comment on the relevant post indicating your participation
20 winners will receive "Too Sweet Chocolate Flavor" - Post a recipe using the winning protein
- During the posting period, post with #ザプロ #ザプロが甘すぎる恋を応援
Application Period: February 1 (Sun) to February 6 (Fri)
Posting Period: February 14 (Sat) and February 15 (Sun)
Winners: 20 randomly selected participants
Zapro Official Instagram (the__protein): https://www.instagram.com/the__protein/
What is THE PROTEIN Too Sweet Chocolate Flavor?
◇ Too Sweet Chocolate Flavor ◇
Recommended for those who love sweets!
This flavor maximizes chocolate's authentic taste while pursuing a rich and luxurious flavor. While being protein, it can be enjoyed like dessert. The sweetness melts on your tongue with each sip, overturning the conventional image of protein as a "health food."
Perfect not only as a meal replacement or post-training recovery, but also as a luxurious sweet snack when you're feeling peckish. This is a new sensation "drinkable dessert protein" that makes you look forward to protein time! The Zapro official Instagram will also post arrangement recipes using this flavor, so stay tuned!
Product Name: Takeuchi Seiyaku THE PROTEIN Too Sweet Chocolate Flavor
Contents: 420g
Price: 2,980 yen (tax included)
Nutritional Information (per 33g serving): Energy 131kcal, Moisture 1.5g, Protein 20.5g, Fat 2.4g, Carbohydrates 7.5g, Ash 1.1g, Sodium 84mg, Salt equivalent 0.2g, Dietary fiber 0.9g, Sugars 6.6g
Ingredients: Whey protein concentrate (manufactured in USA), cocoa powder, glucose, skim milk powder, salt, yeast extract powder, flavoring, emulsifier, sweeteners (aspartame L-phenylalanine compound, sucralose, acesulfame potassium), vitamin C, niacin, vitamin E, pantothenic acid Ca, vitamin B6, vitamin B2, vitamin B1, vitamin A, folic acid, vitamin D3, vitamin B12, (contains dairy ingredients and soy)
Sweet Recipes Created by Two Popular Social Media Recipe Creators
While chocolate is traditional for Valentine's Day, with the recent rise in health and fitness awareness, more people feel "I want to enjoy sweets, but I'm concerned about sugar and calories."
Additionally, how people enjoy Valentine's has diversified, including for themselves or family.
In response to this background, the protein brand "THE PROTEIN (Zapro)" commissioned two creators who share recipes on social media to create Valentine's sweet recipes using protein!
This proposes "new Valentine's sweets" where you can enjoy delicious treats while supplementing protein.
Recipe ①: Gluten-Free Pistachio Chocolate Scones (Using THE PROTEIN Pistachio Flavor)
Recipe Provider: Registered Dietitian Yukibomu / Instagram Account: @y_bomcafe
Post: https://www.instagram.com/p/DTuj--IiVJH/
Very easy just by mixing ingredients! Gluten-free scones made with rice flour and oatmeal with a crunchy texture and subtle pistachio aroma. The sweetness of chocolate chips makes a great accent!
Ingredients: (Makes 6 pieces)
- Rice flour 50g
- Oatmeal 50g
- THE PROTEIN Pistachio Flavor 30g
- Sugar 15g
- Baking powder 1 tsp
- Milk 40 to 45g
- Rice oil 25g
- Chocolate chips 20g
Instructions:
- Preheat oven to 200°C.
- Grind oatmeal with a mill or similar.
- In a bowl, add rice flour, oatmeal, protein, baking powder, and sugar, and mix thoroughly with a whisk.
- In a separate bowl, add milk and rice oil, and mix well until emulsified.
- Add 1 to 2 and mix with a rubber spatula.
- Once somewhat combined, add chocolate chips.
- Turn out onto a work surface and bring dough together.
- Cut into 6 pieces, arrange on a baking sheet lined with parchment paper, and bake at 200°C for 13 to 15 minutes.
Recipe ②: High-Protein Pancakes (Using THE PROTEIN Crème Brûlée Flavor)
Recipe Provider: Eat Well and Never Gain Weight Daily Meals / Instagram Account: @cnya__mon
Post: https://www.instagram.com/p/DT9z7GJkeUl/
Blissful high-protein pancakes wrapped in the sweet aroma and flavor of crème brûlée! Just mix and cook in a frying pan. This time, toppings include cream cheese, maple syrup, and granola, but feel free to customize! Arrange according to the preferences of the person you want to give it to, recommended for a relaxing Valentine's at home!
Ingredients: (Makes 5 small pancakes)
☆ Egg 1
☆ Greek yogurt 10g (Oikos, etc.)
- Crème Brûlée Flavor Protein 15g
- Beet sugar 6g
- Rice flour 40g
- Water 10g
- Salt pinch
- Baking powder 3g
- Toppings as desired
Instructions:
- Put ingredients ☆ (egg and Greek yogurt) in a bowl
- Mix thoroughly
- Add all remaining ingredients
- Mix lightly
- Pour desired amount into a frying pan and cook both sides
- Add toppings according to preference
Details of Protein Used in Arrangement Recipes
Pistachio Flavor
Fragrant with deep richness and refined taste. A flavor with subtle pistachio aroma,
smooth and gentle sweetness spreading in your mouth.
Product Name: Takeuchi Seiyaku THE PROTEIN Pistachio Flavor
Contents: 1kg
Price: 4,380 yen (tax included)
Nutritional Information (per 30g serving): Energy 118kcal, Protein 21.7g, Fat 1.4g, Carbohydrates 4.3g (Sugars 4.3g, Dietary fiber 0.0g), Salt equivalent 0.2g, Vitamin A 322μg, Vitamin C 50mg, Vitamin D 1.3μg, Vitamin E 5.1mg, Vitamin B1 0.6mg, Vitamin B2 0.6mg, Vitamin B6 0.7mg, Vitamin B12 1.2μg, Niacin 8.5mg, Folic acid 105μg, Pantothenic acid 2.5mg
Ingredients: Whey protein concentrate (manufactured in Australia), maltodextrin, salt / flavoring, sweetener (aspartame L-phenylalanine compound), gardenia color, vitamin C, emulsifier, niacin, vitamin E, pantothenic acid Ca, vitamin B6, vitamin B2, vitamin B1, vitamin A, folic acid, vitamin D, vitamin B12, (contains dairy ingredients and soy)
Crème Brûlée Flavor
Not just sweet, but with fragrant and slightly bitter burnt caramel
A sophisticated adult sweet flavor
Product Name: Takeuchi Seiyaku THE PROTEIN Crème Brûlée Flavor
Contents: 1kg
Price: 4,380 yen (tax included)
Nutritional Information (per 30g serving): Energy 119kcal, Protein 21.0g, Fat 1.8g, Carbohydrates 4.9g (Sugars 4.9g, Dietary fiber 0.0g), Salt equivalent 0.3g, Vitamin A 322μg, Vitamin C 50mg, Vitamin D 1.3μg, Vitamin E 5.1mg, Vitamin B1 0.6mg, Vitamin B2 0.6mg, Vitamin B6 0.7mg, Vitamin B12 1.2μg, Niacin 8.5mg, Folic acid 105μg, Pantothenic acid 2.5mg
Ingredients: Whey protein concentrate (manufactured in USA), roast sugar powder, glucose, salt / flavoring, emulsifier, sweeteners (aspartame L-phenylalanine compound, acesulfame potassium), vitamin C, niacin, vitamin E, pantothenic acid Ca, vitamin B6, vitamin B2, vitamin B1, vitamin A, folic acid, vitamin D, vitamin B12, (contains dairy ingredients and soy)
Sales Locations
Zapro Official
https://the-protein.com/
Rakuten
https://item.rakuten.co.jp/takeuchi-labo/c/0000000195/
Qoo10
https://www.qoo10.jp/gmkt.inc/Search/brand.aspx?brandno=122438
Yahoo
https://shopping.yahoo.co.jp/category/1/1/64305/brand
Amazon
https://www.amazon.co.jp/stores/page/32967C33-3DC6-4701-8954-7BE47781D293
About Protein Brand THE PROTEIN (Zapro)
Protein brand THE PROTEIN (commonly known as Zapro) is protein you'll want to drink every day!!
With over 60 flavors! From standard flavors to surprisingly unique ones, there's a wide variety. You'll surely find your favorite. Zapro not only has a rich variety of flavors but also focuses on deliciousness and taste reproduction! So it's recommended for both regular protein drinkers and those who haven't tried protein much yet!
Additionally, by consistently handling everything from planning to ingredient procurement, formulation, manufacturing, and sales in-house, the company reduces costs other than product costs while delivering products to customers quickly. To ensure customers can continue drinking long-term, the company values responding sincerely and speedily to social media and product reviews, leading to product improvements and new product development. From top athlete body building to health promotion and diet purposes. Zapro strives daily in research and pursuit of safety and security so that people of all ages and genders, from young to old, can experience the value that only Zapro can provide.
