The University., a fashion brand inspired by an imaginary university, is opening its first solo pop-up store in the Kansai region at Hankyu Department Stores Umeda Main Store. The limited-time event runs from January 14 (Wednesday) to 20 (Tuesday), 2026, on the 8th floor at Kotokoto Stage 81 in the GREEN AGE section.
About The University.
The University. is a brand operated by DOYA Inc., the company behind the popular fashion brand CLOUDY. Born from the desire to create a place that becomes "the beginning of new talent," The University. is conceptualized as an imaginary university. The brand offers a wide range of products from college-motif apparel such as t-shirts and sweatshirts to accessories like mugs and stationery.
A portion of the sales proceeds will be used for school construction in Africa, primarily in Ghana. The brand plans to open a university in Ghana in 10 years using funds generated from brand operations, supporting classroom creation where children can encounter dreams and hopes.
Football Club Series Advance Release
The event will feature an advance release of The University.'s club series project, inspired by a fictional American football team.
The theme is "SECOND EFFORT" (the power to take one more step forward). Rather than focusing on big plays or star players in games, the series shines a light on unsung efforts and supporting roles – players who couldn't play due to injuries, substitutes, support staff, and those who support from behind. The structure of American football, where everyone fulfills their role to move forward, is overlaid with society and life, expressed through graphics and products symbolized by honeybees.
Official Logo Apparel and Goods Collection
"47" x "The University." Collaboration Cap – ¥6,600
A collaboration with the Boston-based cap brand, imagining The University.'s purchasing department.
The University. U Logo T-Shirt – ¥6,820 (NAVY/WHITE, S to XXL)
Ring Notebook – ¥660
Ballpoint Pen – ¥440
The popular original ballpoint pen appears as a special collaboration with Mitsubishi Pencil's JETSTREAM, known for its smooth writing.
The Univ. 3P Socks – ¥2,970 (2 designs, Men's (25-27cm) / Women's (23-25cm))
Mug Cup – ¥2,200
About GREEN AGE
"GOOD FOR US, GOOD FOR THE EARTH" – A community living in harmony with nature. GREEN AGE proposes new ways of relating to nature in urban life, keeping mind and body healthy by embracing nature. Making everyday life with family and friends more enjoyable, making the society and earth we live on more vibrant. GREEN AGE will co-create a sustainable and prosperous future with consumers, brands, and local communities.
Event Details
Location: Hankyu Department Stores Umeda Main Store 8F, GREEN AGE Kotokoto Stage 81
Address: 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-8350
Period: January 14 (Wednesday) to 20 (Tuesday), 2026
Instagram: https://www.instagram.com/hankyu_greenage/
Official Website: https://www.instagram.com/hankyu_greenage/
