The natural and organic total beauty brand to/one is releasing a limited-quantity holiday collection with Sanrio's Hello Kitty, the second collaboration between the two. The collection goes on sale on Sunday, November 1, 2026, at to/one retailers nationwide and on each online store. Pre-orders open earlier, at 10:00 AM on Friday, October 23, 2026.
Concept: "Party with Hello Kitty"
The theme of this second collaboration is "Party with Hello Kitty." The collection is built around Hello Kitty tying on a red ribbon, dressing up in her best dress, and hiding a lovely present behind her back. It is meant to turn everyday makeup into special holiday makeup, with a touch of cute magic for the eyes, cheeks, and lips. The tagline is "Joyful party night with Hello Kitty."
The lineup is made up of an eye palette, a cheek and highlight palette, and a lip gloss for sparkle and healthy color, plus a hand cream decorated with Hello Kitty's beloved ribbon motif. It is suggested as a holiday treat for yourself and as a Christmas gift or present for someone special.
The Collection
All prices include tax, and every item is a limited edition.
to/one Petal Float Eye Palette
Japanese name: トーン ペタル フロート アイパレット
Price: ¥4,180 (2 limited colors)
Release: Sunday, November 1, 2026
This eye palette comes in a limited Hello Kitty design and holds colors in different textures: high-brightness sparkle, satin sheen, and matte. They can be combined freely to create a look that suits you.
- EX13 Popping Wish: A pinkish-brown tone inspired by the excitement of a holiday gift, for a vibrant, flushed-color look.
- EX14 Sweet Surprise: A mauve-pink tone with a lavender shade that brings out the clarity of the eyes and adds a soft, feminine touch.
to/one Layered Petal Palette
Japanese name: トーン レイヤード ペタル パレット
Price: ¥4,400 (2 limited colors)
Release: Sunday, November 1, 2026
This four-color highlight and cheek palette also arrives in a limited Hello Kitty design. Its delicate sparkle and carefully planned four-color composition bring a natural flush and depth to the face. The package shows four-panel scenes of a dressed-up Hello Kitty enjoying the holidays.
The palette uses squalane, which has a high moisturizing effect, as its main oil. Thanks to the wet-process formulation, the smooth texture clings to the skin and keeps the freshly applied look.
- EX05 Cake & Kisses: A milky glow palette with delicate luminosity that gathers a moist-looking light and sheen on the face.
- EX06 Dress Me Up: A rose-pink palette of four bluish pinks that adds clarity and a lifted mood for a dreamy holiday look.
to/one Sweet Bouquet Hand Cream a
Japanese name: トーン スウィート ブーケ ハンドクリーム a
Price: ¥3,850 (1 limited type)
Release: Sunday, November 1, 2026
This hand cream carries the fragrance of "Sweet Bouquet," the icon of the to/one line, a gentle floral bouquet scent. It contains apple-derived beauty ingredients*1 inspired by Hello Kitty, along with a moisturizing ingredient*3 that focuses on aging care*2, to leave the hands smooth.
The red ribbon-shaped silicone case is a charm that can be attached to a bag or pouch, so you can take it along and moisturize on the go.
*1 Apple fruit extract, apple fruit water, and apple fruit cultured cell extract (all moisturizing)
*2 Care appropriate to age
*3 Apple fruit cultured cell extract
to/one Petal Blooming Gloss
Japanese name: トーン ペタル ブルーミング グロス
Price: ¥2,750 (2 limited colors)
Release: Friday, November 13, 2026
This plumping*4 lip gloss comes in a limited package decorated with Hello Kitty's trademark ribbon. Its sheer texture gives a glossy film with volume and lets you enjoy a color that suits you. The formula has a natural origin index of 99%*5.
- EX15 Too Pretty: A sparkling, innocent pink that fills the lips with natural moisture and shine. It can also be layered over a favorite lip color to change its nuance.
- EX16 Share the Joy: A rose mauve that tints the lips with one stroke, as if you had bitten into a piece of fruit. Its non-pearl, deep shine gives the mouth a sensual look.
*4 By makeup effect
*5 Compliant with ISO 16128 (including water)
Release Schedule and Where to Buy
- Pre-orders: From 10:00 AM on Friday, October 23, 2026, at the to/one official online store, MASH GO GREEN STORE, and ZOZOCOSME
- First release, Sunday, November 1, 2026 (online sales from 10:00 AM): Petal Float Eye Palette, Layered Petal Palette, and Sweet Bouquet Hand Cream a
- Second release, Friday, November 13, 2026 (online sales from 10:00 AM): Petal Blooming Gloss
Online stores:
- to/one official online store
- MASH GO GREEN STORE
- ZOZOCOSME
- USAGI ONLINE
- Rakuten Fashion
- to/one on Rakuten Ichiba
- MASH STORE
- @cosme SHOPPING
Stores:
- Cosme Kitchen
- Biople
- @cosme TOKYO
- Fruit GATHERING Granduo Tachikawa
