Towel Museum in Imabari, Ehime Prefecture, will hold "SNOOPY Happiness Night Snoopy's Trip - Things Everyone Likes -" in its European Garden from Saturday, October 31, 2026 to Sunday, January 31, 2027. The event is held together with Sony Creative Products Inc.
The event is an original project linked to the exhibition "SNOOPY Hug Your Happiness (スヌーピー 好きに包まれる展)," which has been running at Towel Museum since Saturday, August 1, 2026. The museum's garden at night is lit by 470,000 lights, the largest scale to date. The lineup includes the annual light tunnel about 300 meters long and a Blue Tree about 16 meters tall. The illumination modeled on the Kurushima Kaikyo Bridge also carries Snoopy designs, and Snoopy and his friends appear in the projection mapping again this year. Visitors can enjoy a Peanuts-themed night at Towel Museum.
On the first day, October 31, an opening ceremony will be held. The European Garden will be open free of charge that day, and anyone can enter.
The images show last year's illumination and projection mapping.
Event Overview
- Period: October 31 (Sat), 2026 to January 31 (Sun), 2027
- Venue: European Garden, Towel Museum (2930 Asakura-Kamiko, Imabari City, Ehime Prefecture)
- Closed days: December 31, 2026, and January 1, 14, and 19, 2027 (no illumination or projection mapping)
- Projection mapping showtimes: 6:00 PM, 6:30 PM, 7:00 PM, and 7:30 PM
- Admission: Adults ¥1,000, junior high and high school students ¥800, elementary school students ¥600, preschool-age children free
- Tickets: Illumination reception counter, Towel Museum 1st floor
Notes:
- Admission to the illumination is separate from the exhibition admission fee.
- Projection mapping may not be shown on some days due to machine maintenance.
- Times may change depending on the time of sunset.
Advance Tickets
- Price: Adults ¥800, junior high and high school students ¥600, elementary school students ¥400
- On sale until: October 30 (Fri)
- Where to buy: Register counter on the 1st floor of Towel Museum, and the Towel Museum store in AEON MALL Imabari Shintoshi
Snoopy Christmas Dinner at Wangfujing
The image shows the Christmas dinner from last year, 2025.
Again this year, the restaurant Wangfujing (王府井) at Towel Museum will serve a Christmas dinner decorated with Snoopy, available only during the Christmas season. This year's menu is still being planned, so the dishes will be revealed on the day. Wangfujing serves new creative Chinese cuisine, and diners can look out over the large garden while they eat.
- Price: ¥8,000 (tax included)
- Serving hours: 5:00 PM to 8:30 PM (last order 8:00 PM)
- Serving period: December 1 (Tue) to December 25 (Fri), 2026
- Reservation period: To be announced on the Towel Museum official website
- How to reserve: By phone at 0898-56-1515 (phone hours: 10:00 AM to 6:00 PM)
Peanuts Stamp Rally: Find the Siblings at Towel Museum
A new stamp rally, "Find the Siblings at Towel Museum," is on the way. Snoopy's siblings Spike, Olaf, Marbles, Belle, and Andy are hiding inside Towel Museum. Visitors carry a stamp sheet and search for them, and those who find all of Snoopy's siblings receive a gift.
Notes:
- Stamp sheets and novelties are available in limited quantities.
- The stamp rally period will be announced on the Towel Museum official website once it is decided.
"SNOOPY Hug Your Happiness (スヌーピー 好きに包まれる展)" Exhibition
The exhibition "SNOOPY Hug Your Happiness (スヌーピー しあわせつむぐ展)" began in October 2025 with the theme of feeling the everyday happiness of daily life, and welcomed a great many visitors. The renewed "SNOOPY Hug Your Happiness (スヌーピー 好きに包まれる展)," which reopened on Saturday, August 1, 2026, gathers the irreplaceable "likes" found in that everyday happiness. The many things the Peanuts gang loves are expressed through towels and delicate weaving, creating a soft, gentle space. Under the wide sky and rich nature around Towel Museum, the soft towels and the many "likes" drawn in the world of PEANUTS wrap around visitors.
The museum also has a PEANUTS goods shop, one of the largest in the Shikoku region, with more than 800 items including event-limited products. Original limited items will appear in sequence.
- Period: August 1 (Sat), 2026 to January 26 (Tue), 2027
- Venue: Towel Museum, 5th floor paid gallery
- Location: 2930 Asakura-Kamiko, Imabari City, Ehime Prefecture
- Access: https://www.towelmuseum.com/access/
- Organizer: Towel Museum
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