Daikanyama TSUTAYA BOOKS (Shibuya, Tokyo), Roppongi TSUTAYA BOOKS (Minato, Tokyo), Nakameguro TSUTAYA BOOKS (Meguro, Tokyo), and Futako-tamagawa TSUTAYA Electrics (Setagaya, Tokyo) are hosting a spring-wide fair, "SPRING SWING 2026," from Friday, March 20, 2026 (a national holiday) through Tuesday, April 7. The fair brings together beauty, wellness, art, and lifestyle goods for enjoying the season in one's own way. A "Light-Collecting Stamp Rally" also runs at all four locations during the fair period — customers who collect stamps from at least 2 of the 4 stores will receive an exclusive set of 4 original "SPRING SWING 2026" stickers designed by Asuka Yoshida.
Fair Highlights
Daikanyama TSUTAYA BOOKS
Three themes are featured across different floors at Daikanyama TSUTAYA BOOKS, each with curated pop-ups and concierge-planned programs.
Wearing the Light (Building 1 Floor 2, Building 2 Floor 1)
SINN PURETE is a Japan-born beauty care brand built around the concept of MINDFUL BEAUTY®, using natural formulations and brain wave analysis-based fragrances. A limited-time pop-up lets visitors experience the brand's creative world and scents in person.
SHEGREEN POP UP
uneven POP UP
FLOLUX Pop-up with fanfan
ENFÖLD / någonstans 26 spring summer
poesia
7NaNatural – Coloring Yourself This Spring
Other participating pop-ups and exhibitors: SUMIDAY / TRESSE / SHEGREEN POP UP / Japan-born world-class fragrances / uneven POP UP / PESTLO / FLOLUX Pop-up with fanfan / ENFÖLD / någonstans 26 spring summer / poesia / 7nana nail / Hirofumi Fukuba "Textile Art Gallery – The Art of Fabric in the Details" / 7NaNatural – Coloring Yourself This Spring / Asuka Yoshida / [MIZUGASHI] echoes of pollen & stars / nail salon be born POP UP / Riche en parfum POP UP / "Colliu" Publication Commemorative POP UP / illumiiro POPUP / Still Air – Outline – / WORKWEAR EDIT (Yemetti & A DECOR LIFE) / Marianne Hallberg POPUP / Cath Kidston POPUP
Concierge programs: Light World, Light Shape / LIGHT IN SPRING
Drawing Out the Light (Building 1 Floor 1)
Awa no Ma – Spring: Start journaling as a form of self-care
OLU PRODUCTS POP UP
Other participating: Awa no Ma – Spring, start journaling as a form of self-care / OLU PRODUCTS POP UP / SHIBERIA
Concierge programs: Light / Reading the Light
Nurturing the Light (Building 3 Floor 1)
SAYURI POP-UP
Other participating: SAYURI POP-UP / Nourishing your skin with sake: Experience Iwate's oldest sake brewery with all five senses – Azumamine Brewery x 1684 AZUMAMINE / Jeonggwanjang (Korean Red Ginseng) / REISHI GIN
Concierge programs: Chimugusui – Returning to My True Self / A Study Fair on Nurturing Light
Nakameguro TSUTAYA BOOKS
Featured: Scents of Life's Moments – Versatile Paris / MYTONE POP UP
Roppongi TSUTAYA BOOKS
Featured: kikala by neem / POWINK POP-UP / "new season, new you." 2026 / ENSUE pop-up
Futako-tamagawa TSUTAYA Electrics
Featured: A New Lifestyle with STAN. / K-Archive
Stamp Rally
March 20 (Fri) – April 7 (Tue), 2026
During the fair period, a "Light-Collecting Stamp Rally" is held across all four stores: Daikanyama TSUTAYA BOOKS, Nakameguro TSUTAYA BOOKS, Roppongi TSUTAYA BOOKS, and Futako-tamagawa TSUTAYA Electrics.
Customers who collect stamps from at least 2 of the 4 stores will receive a set of 4 original "SPRING SWING 2026" stickers designed by Asuka Yoshida. Gifts can be claimed at any of the participating stores (while supplies last). Limited to one set per person.
Event Details
SPRING SWING 2026
- Dates: Friday, March 20 – Tuesday, April 7, 2026
- Hours: Varies by location
- Organizers: Daikanyama TSUTAYA BOOKS, Nakameguro TSUTAYA BOOKS, Roppongi TSUTAYA BOOKS, Futako-tamagawa TSUTAYA Electrics
- Official website: https://store.tsite.jp/portal/program/springswing/
Participating Locations:
- Daikanyama TSUTAYA BOOKS: https://store.tsite.jp/daikanyama/
- Nakameguro TSUTAYA BOOKS: https://store.tsite.jp/nakameguro/
- Roppongi TSUTAYA BOOKS: https://store.tsite.jp/roppongi/
- Futako-tamagawa TSUTAYA Electrics: https://store.tsite.jp/futakotamagawa/
