In Atami's Sogaura, UMITO Co., Ltd. (headquartered in Chiyoda, Tokyo; CEO: Teppei Hori) — which operates the shared-villa small luxury hotel brand UMITO under the concept "a villa to spend time with the sea" — has completed a full renovation of UMITO VOYAGE ATAMI, a property loved by many guests over the years. Reborn as the latest symbol of the UMITO series, the result is UMITO ATAMI HONTEI. Reservations open on the official website starting Tuesday, September 1.
Far from the noise of everyday life, this new sanctuary promises an ultimate private stay filled with moments of quiet fulfillment. To mark the renewal opening, special stay plans and perks are available for a limited time from October through December.
A Serene Retreat of Just Five Rooms, Melting Into the Horizon
The property sits about 15 minutes by car from central Atami, on Sogaura Beach, known for its clear water and rich natural surroundings.
Facing the Sea:
A panoramic view of sea and greenery unfolds from the clifftop, with the sound of waves and sea breeze close enough to touch, for a calm, unhurried stay.
Inheriting a Master's Design Philosophy:
The design carries forward the philosophy of Showa-era master architects. Spaces built around carefully calculated material textures and empty space create time to surrender to stillness.
Just Five Rooms, and Nothing More:
With just five rooms, the property is a hideaway built for adults, offering a moment of peace in a space defined by privacy and indulgence.
A Dining Experience for All Five Senses
The restaurant, facing the ocean, delivers a dining experience meant to stir all five senses.
At the live counter, guests can watch the chef finish each plate right in front of them. Rising aromas and the light sound of ingredients being cut become part of the meal itself, joining the ocean view to fill all five senses.
A Dining Room With a View:
The 20-seat dining room is wrapped in lantern light reminiscent of old gas lamps, where guests can enjoy their meal at leisure with the sea spread out before them.
Supervised by Head Chef Ryuichi Inoue:
Under the supervision of UMITO Head Chef Ryuichi Inoue, the restaurant serves an authentic Japanese course built around local seasonal ingredients: a full Japanese dinner in the evening, and a Japanese breakfast fragrant with dashi in the morning.
Unwinding After the Meal:
After the meal, guests can unwind in the lounge or on the terrace and rooftop terrace, savoring wine or sake against the sound of the waves.
Renewal Opening Campaign
Special Stay Plans
1. ISHITAYA Suite: An Ultimate Sleep Experience With the Sound of the Sea and the Five Senses
A special room created in collaboration with ISHITAYA, a Kanazawa bedding brand with more than 100 years of history, is available for a limited time.
Its multi-layer bedding uses horsehair, a rare natural material long favored in Europe, prized for excellent moisture control and durability. It sinks to match the body's contours, releasing tension throughout for a feeling of complete relaxation, letting guests spend a special night wrapped in the sound of waves and an ocean view.
Plan Name: ISHITAYA Suite (dinner and breakfast included) — An Ultimate Sleep Experience With the Sound of the Sea and the Five Senses (limited to one room per day)
Period: October 1 (Thu) to November 30 (Mon), 2026
Capacity: 2 adults
Plan Perks:
- Sleep consultation: guests who wish can have the wood spring adjusted to fit them individually.
- A night routine for better sleep: rooms are stocked with the Kampo herbal tisane "Tokio" and ISHITAYA's original-blend fabric mist "TSUKUYOMI," both chosen to encourage quality sleep.
2. Welcome Champagne Plan
A half bottle of champagne (or a local craft beer or premium juice) is stocked in the room's refrigerator, so guests can raise a toast on the terrace overlooking the sea or in their room's private open-air bath. It's a limited-time plan marking the renewal opening.
Plan Name: Renewal Opening Commemorative (dinner and breakfast included) — Toast With Welcome Champagne: Kappo Dinner and Japanese Breakfast Plan
Period: October 1 (Thu) to December 31 (Thu), 2026
UMITO Original Curry Gift
As a limited-time perk marking the renewal opening, every room receives one set of three UMITO Original Curry pouches, developed together with Kyonaka (京中), a Kyoto aged-meat specialty shop: Hayashi Rice, Spicy Black Curry, and Japanese Curry.
Offer Period: October 1 (Thu) to December 31 (Thu), 2026
Facility Overview and Access
Facility Name: UMITO ATAMI HONTEI
Address: 1027-79 Kamitaga, Atami, Shizuoka 413-0101
Rooms: 5
Access: About 13 minutes by car from Atami Station; about 15 minutes via the Atami Beach Line and National Route 135
