Watami Co., Ltd., which operates its own farm Watami Farm, will participate in the "Bihoro Town Best Products Store" exhibition and sale event from January 23 (Friday) to 29 (Thursday), 2026. The event will be held at the Aurora Town Communication Space in Sapporo's underground shopping arcade.
Exhibition image
This exhibition and sale event is being held by the Bihoro Chamber of Commerce and Industry to promote attractive products from Bihoro Town, Hokkaido to a wider audience. Watami Farm will exhibit its "Bihoro Peak Ranch Grassfed Milk Ice Cream," which is made using grassfed milk from pasture-raised dairy cows at Bihoro Peak Ranch. The ice cream features the rich flavor and gentle sweetness inherent to milk produced in an environment close to nature.
Through the sale of these products, Watami Farm aims to increase brand recognition, strengthen collaboration with local industries, and contribute to promoting the appeal of Bihoro Town. Materials introducing Watami Farm and Watami Organic initiatives will also be distributed at the event, sharing the value of sustainable agriculture and dairy farming from Hokkaido with more people.
About Watami Farm's Bihoro Peak Ranch in Hokkaido
Watami Farm Bihoro Peak Ranch in Hokkaido
Bihoro Peak Ranch is located in the nature-rich Okhotsk region of Hokkaido and operates a dairy farm centered on pasture grazing that brings out the natural abilities of cows. The cattle grazing on vast pastures are raised on a grassfed diet with grass as their staple food, practicing sustainable dairy farming that respects the land's climate and natural cycles.
Bihoro Peak Ranch Grassfed Milk Ice Cream
The raw milk produced at Bihoro Peak Ranch in Hokkaido is used in products that value the original flavor and richness of milk without relying on excessive processing. "Bihoro Peak Ranch Grassfed Milk Ice Cream" is a product that delivers the philosophy of dairy farming and the blessings of Bihoro Town's natural environment as a "taste experience."
Three varieties will be available at the event: Beni Haruka (sweet potato), Honey, and Rich Milk, giving visitors the opportunity to directly experience the value of Bihoro Town's ingredients and dairy farming.
Event Details
Event Name: Bihoro Town Best Products Store
Organizer: Bihoro Chamber of Commerce and Industry
Event Period: January 23 (Friday) to 29 (Thursday), 2026
Location: Sapporo Underground Shopping Arcade Aurora Town Communication Space
Products Exhibited: Bihoro Peak Ranch Grassfed Milk Ice Cream (Beni Haruka / Honey / Rich Milk)
