woofie Launches New Sand Cookie [Caramel & White Chocolate] and 10-Piece Assort at Shinjuku from August 1

Published: July 30, 2026
woofie Launches New Sand Cookie [Caramel & White Chocolate] and 10-Piece Assort at Shinjuku from August 1

On August 1, 2026 (Saturday), woofie is adding two new limited-edition treats to its Iito Lumine Shinjuku store: the Sand Cookie [Caramel & White Chocolate] and a Sand Cookie Assort 10-Piece box that pairs it with the brand's signature flavor.

Sand Cookie [Caramel & White Chocolate]

This long-awaited new flavor wraps caramel sauce in white chocolate and sandwiches it between crisp, delicate cookies with a subtle coconut aroma. The bittersweet caramel and the mellow sweetness of white chocolate play off each other, brought together by the refreshing scent of coconut in a harmonious blend of bitter and sweet.

woofie Sand Cookie Caramel & White Chocolate box, closed and open to show individually wrapped cookies

The package features an illustration of woofie having a staring contest with its own reflection on the water from a spot on the grass, so absorbed that it doesn't even notice a ladybug that has landed on its ear. Sold only at Iito Lumine Shinjuku, this limited-edition treat makes a great choice for a summer souvenir or a treat for yourself.

Product Name: Sand Cookie [Caramel & White Chocolate]

Price: 4-piece: ¥1,296 (tax included)

Available From: August 1, 2026 (Saturday)

Location: woofie Iito Lumine Shinjuku

*Limited-edition item; sales end once stock is sold out.

Sand Cookie Assort 10-Piece

Also launching the same day is a new assortment box that pairs the Sand Cookie [Caramel & White Chocolate] with woofie's signature Sand Cookie [Caramel & Hazelnut].

Sand Cookie Caramel & White Chocolate and Sand Cookie Caramel & Hazelnut alongside hazelnuts, caramel, and coconut

woofie Sand Cookie Assort 10-Piece box, open to show five pieces each of Caramel & White Chocolate and Caramel & Hazelnut

Product Name: Sand Cookie Assort 10-Piece

Price: 10-piece: ¥3,240 (tax included)

Available From: August 1, 2026 (Saturday)

Location: woofie Iito Lumine Shinjuku

*Limited-edition item; sales end once stock is sold out.

Caramel & Nuts — woofie's Signature Lineup

Sand Cookie [Caramel & Hazelnut]

Sand Cookie Caramel & Hazelnut with hazelnuts and caramel

A crispy sandwich cookie filled with caramel sauce enrobed in French milk chocolate and brought together with the distinctive aroma of hazelnuts. The bittersweet caramel, rich chocolate, and toasty nuts create a layered and satisfying combination.

4-piece: ¥1,188 (tax included) / 6-piece: ¥1,782 (tax included) / 8-piece: ¥2,376 (tax included)

Sand Cookie Caramel & Hazelnut package

Madeleine [Caramel & Hazelnut]

Madeleine Caramel & Hazelnut with hazelnuts and caramel

A moist, comfortably textured madeleine with caramel and skin-on hazelnuts baked right into the batter. Each bite opens up with the bittersweet caramel flavor and the fragrant, toasty sweetness of hazelnuts.

4-piece: ¥1,188 (tax included) / 6-piece: ¥1,782 (tax included)

Madeleine package

Baked Cake [Caramel & Almond]

Baked Cake Caramel & Almond

A carefully baked cake with caramel worked into the batter, finished with a glaze and topped with skin-on almonds. The bittersweet caramel and aromatic almonds are subtly accented by a gentle touch of salt.

1-piece: ¥1,512 (tax included)

Baked Cake package

About woofie

woofie brand character looking at its rippling reflection

woofie is built around the idea of bittersweet confectionery — flavors that might seem at odds but come together in harmony:

Bitter and sweet,
swaying, staring each other down.
Each one, something special.
Together, a mariage.
A little grown-up delight.
bittersweet goodies

Store Information

woofie Iito Lumine Shinjuku store counter

woofie Iito Lumine Shinjuku
Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 (B1F, inside JR Shinjuku Station, near the West Gate)
Hours: 8:00 AM to 10:00 PM (subject to the facility's operating hours)