Yamaguchi Flower Tourism 2026, a two-day autumn tour that combines seasonal flowers with local food, history and culture, will be held in Yamaguchi Prefecture for the first time on Wednesday, November 11 and Thursday, November 12, 2026. Tokyo-based Hibiya-Kadan is organizing the tour as part of its regional revitalization work, which draws on local appeal and flower resources to help build sustainable communities. This follows a tour the company held in Yamagata Prefecture in September.
Recruitment of monitor participants, limited to 20 people, began on Tuesday, October 6. The tour is built around three highlights: autumn scenery and flower fields with a look at the growers' work, a taste of Yamaguchi's autumn food, and traditional culture with a stay at Yuda Onsen.
Autumn Scenery, Flower Fields and a Look at the Growers' Work
Hana no Umi, One of Western Japan's Largest Experience-Based Agri Resorts
Participants walk through a field of about 1 million cosmos in bloom on a site about the size of four Tokyo Domes. Under the autumn sky, the flowers spread out across the whole landscape.
Yamaguchi Flower Land, a Hub for Flowers and Greenery, and the Ryukaen Production Site
At Yamaguchi Flower Land, next to the Yamaguchi Prefecture Flower Promotion Center, participants see colorful autumn flowers such as zinnias and pansies. The tour also visits Ryukaen (柳花園), a flower production facility, where participants can see the growers' passion and the cultivation site up close.
A Walk Through a Town of Autumn Leaves and History
The route includes the autumn leaves at Ryufukuji Temple, a nationally designated Important Cultural Property, the Ichinosaka River and the Rurikoji Temple Five-Story Pagoda, a place of scenic beauty. Participants take their time exploring Yamaguchi's long history in the quiet of autumn.
Tasting Yamaguchi in Autumn
A Sake Brewery Visit and Craft Beer Direct from the Brewery
Participants visit Hatsumomiji (はつもみぢ) sake brewery, which makes the Harada brand that won a silver medal in the sake category at the 2026 International Wine Challenge. Dinner is at the Yamaguchi Local Beer (山口地ビール) restaurant, where aromatic craft beer brewed with spring water is paired with a full-course meal.
Kawara Soba, a Local Favorite
At Yamaguchi Kawara Soba Sakura, participants try kawara soba, a local dish of Yamaguchi. It is served on a hot tile topped with green tea soba, homemade shredded egg crepe (kinshi tamago), beef and more.
Traditional Culture and a Stay at Yuda Onsen
Orizome Dyeing on Tokuji Handmade Washi
Participants try orizome (folded-paper dyeing) on Tokuji handmade washi, a paper with a history of more than 800 years.
A Hibiya-Kadan Flower Arrangement Workshop with Autumn Flowers
At Hana no Umi, a flower arrangement workshop uses plenty of seasonal autumn flowers, mainly grown in Yamaguchi Prefecture. The program is designed so that even beginners can easily take part.
Relaxing at Yuda Onsen, a Hot Spring for Beautiful Skin
Participants stay at Green Rich Hotel Yamaguchi Yuda Onsen in Yuda Onsen, relaxing after a day of travel.
Tour Schedule (1 Night, 2 Days)
Day 1: Wednesday, November 11
- Meet at Ube Airport or JR Shin-Yamaguchi Station
- Yanai Cruise Hotel (lunch)
- Yamaguchi Flower Land (walk among the autumn flowers)
- Yamaguchi Prefecture Flower Promotion Center (visit to a flower production site)
- Hatsumomiji sake brewery (brewery visit)
- Ryukaen (flower direct-sales shop and production site visit)
- Yamaguchi Local Beer (dinner: craft beer direct from the brewery and a course meal)
- Green Rich Hotel Yamaguchi Yuda Onsen (overnight stay)
Day 2: Thursday, November 12
- Leave the hotel
- Ichinosaka River and Ryufukuji Temple (walk among the autumn leaves)
- Choshuen (長州苑) (Tokuji handmade washi experience)
- Rurikoji Temple Five-Story Pagoda (visit and walk)
- Yamaguchi Kawara Soba Sakura (lunch)
- Hana no Umi (flower workshop and visit to the cosmos field)
- Disband at Yamaguchi Ube Airport or JR Shin-Yamaguchi Station
Tour Details
- Dates: Wednesday, November 11 to Thursday, November 12, 2026 (1 night, 2 days)
- Price: ¥33,000 per person, tax included (single room, one person per room)
- Capacity: 20 participants (first come, first served)
- Application period: Tuesday, October 6 to Monday, October 26, 2026
- Details and applications: Yamaguchi Flower Tourism 2026
The tour is held using national and prefectural subsidies, with the aim of testing a premium tourism model for the future. As a result, content normally worth ¥60,000 to ¥70,000 (special visits to areas not open to the public, exchanges with growers, meals at well-known restaurants, workshops and more) is offered at a special monitor price of ¥33,000, tax included.
Hibiya-Kadan says it will continue to develop high-value flower tourism centered on flowers and greenery, with the aim of creating fans of each region, increasing the number of people with ongoing ties to local communities, and supporting sustainable regional development.
