Yamanashi Prefecture (Governor: Kotaro Nagasaki) is holding its first-ever "Yamanashi Sweets Campaign" themed around local yuzu and persimmon to enhance the brand value of "Yamanashi Sweets" and expand the number of shops carrying these products.
While Yamanashi Prefecture is famous for peaches and grapes, it also produces many attractive winter fruits such as yuzu and persimmon. This campaign aims to increase awareness of these local fruits while elevating the overall brand value of "Yamanashi Sweets" through confectionery.
For this inaugural event, 18 shops throughout the prefecture are participating with the cooperation of JA Minami Alps City, offering a diverse range of products using the theme fruits. The campaign also includes a giveaway where participants who post on Instagram with a specific hashtag during the campaign period can win gifts made from Yamanashi Prefecture fruits.
Campaign Details
Name: Yamanashi Sweets Campaign: Winter Yuzu and Persimmon
Period: January 29, 2026 (Thursday) to February 22, 2026 (Sunday)
*Products may end when sold out at each participating shop
Participating Shops: 18 shops throughout Yamanashi Prefecture
*See attached flyer for details
How to Enter: Post an image of the target product on Instagram with the hashtag "#やまなし冬スイーツ" to complete your entry. Ten winners will be selected by lottery to receive confiture gift sets from "café Lys."
Campaign Website
For full campaign details, visit the special website:
https://www.porta-y.jp/feature/sweets-campaign
Yamanashi Gourmet SNS
Stay updated on Yamanashi's culinary events and seminars through these social media channels:
Instagram:
https://www.instagram.com/yamanashi_bishubishoku/
Facebook:
https://www.facebook.com/yamanashibishubishoku
X (formerly Twitter):
https://x.com/y_bishubishoku
