From imagination to creation, and the new connections that spread from there. Yoku Moku (ヨックモック), the Tokyo-based confectionery brand, will hold its first in-person art event, "Yoku Moku Digital Art Gallery – Okashina Museum," at MIL GALLERY JINGUMAE in Harajuku, Tokyo. The event runs for three days, from Saturday, November 21 to Monday, November 23, 2026 (national holiday).
Yoku Moku has long valued art and culture alongside its confectionery. Its approach rests on the belief of founder 藤縄則一 that sweets are not something to "manufacture" but something to "create." In 2023, the brand opened the online "Yoku Moku Digital Art Gallery," where the free imagination sparked by a single sweet has taken shape as a wide range of artworks through the sensibilities of creators. After many people said they wanted to see the works in person, the gallery is leaving the digital world for its first real-life event, where visitors can enjoy the works with all five senses.
Yoku Moku sees both sweets and art as things that loosen the mind in a busy daily life and leave room for imagination. The event aims to convey the world of creation that the brand values, which the taste of its sweets alone cannot express.
Event Details
| Detail | Information |
|---|---|
| Event Name | Yoku Moku Digital Art Gallery – Okashina Museum (ヨックモックデジタルアートギャラリー～おかしなミュージアム～) |
| Dates | Saturday, November 21 to Monday, November 23, 2026 (national holiday) |
| Hours | 11:00 AM to 7:00 PM (until 6:00 PM on the final day) |
| Venue | MIL GALLERY JINGUMAE (2F, 4-25-28 Jingumae, Shibuya City, Tokyo) |
| Activities | Artwork exhibits, photo spots, workshops, and a dialogue-based art tour led by museum educator 会田大也 |
| Visitor Gift | One Cigare® cookie and an original Digital Art Gallery sticker |
- Visitors who register for Yoku Moku's official LINE account will also receive a Cigare case.
- No products are sold at the venue.
About the Exhibition
Image is for illustration purposes only.
The event brings together about 60 works born from the free ideas of creators, centered on Cigare®, Yoku Moku's signature cookie. The venue has areas that let visitors enjoy the works from different angles, such as "See Yoku Moku," "Touch Yoku Moku," and "Feel Yoku Moku."
Beyond viewing, there are many other ways to enjoy the event, including displays that visitors can touch, photo spots, a scent area with an original aroma inspired by Cigare, and workshops led by creators. Every visitor receives one Cigare and a limited original sticker. The works look delicious but can't be eaten, because familiar sweets have turned into unexpected art.
Featured Works (Selected)
"3 O'Clock With You" (「3時に君と」) by 森マリエ
Three o'clock snack time is a moment when the heart feels lighter. In this work, Cigare serve as clock hands floating in the sky to express a happy time.
「つけール」 by キボリノコンノ
A single block of wood is carved to depict a chocolate Cigare (ショコラ シガール). Ripples express the moment a crisp Cigare is dipped into smooth chocolate, making a piece so delicious-looking that viewers may want to eat it as is.
"A Story Knitted and Spun by Cigare" (「シガールが編み紡ぐ物語。」) by ZAORIC knit knit
A piece shaped from delicate thread to look like a real Cigare. It layers the careful modeling of handwork over the appeal of a fine sweet.
"Cigare Pan Flute" (「シガールパンフルート」) by もとき れおが
A pan flute made from Cigare. When it is played, it looks as if the player has stuffed their mouth with a large number of Cigare.
"Itadakimasu, Meshiagare." (「いただきます、召し上がれ。」) by Ai Kondoh
Yoku Moku is closely associated with gifts: giving, receiving, and spending a delicious time together. With "gifts" as its theme, this work depicts a mysterious space featuring Cigare.
"That Tin!" (「あの缶は！」) by 三千代
The blue tin is a switch that creates an exciting time. The work depicts everyone's smiles spreading the moment the lid is opened.
「ヨックモックンロール」 by よしやまたいち
This work imagines a music festival called ヨックモックンロールフェス. Among the famous bands performing, including Gumeen, the most popular is the band シガールズ. Their charm lies in the gap between their cute looks and their powerful yet somehow wistful voices appealing to the world.
Participating Creators (Partial List)
The following creators are among those exhibiting (honorifics omitted, in Japanese syllabary order).
Ai Kondoh, 鉛筆彫刻人シロイ, カシワイ, 木下龍也, キボリノコンノ, 工作人カイセイ, 佐藤文香, PieniSieni, BIGSUN, 前田豆コ, 三千代, もとき れおが, 森マリエ, よしやまたいち, ZAORIC knit knit, and others
Photo Spots
The venue has photo spots with items modeled on Cigare, such as glasses and the pan flute above, that visitors can pick up and use in their photos. Visitors can step into the world of the works as they take pictures.
Dialogue-Based Art Tour
"Connecting Through Art, Opening Up Sensibilities: A New Way to Enjoy Art Born From Dialogue" (「アートでつながる、感性がひらく。～対話から生まれる、新しいアートの楽しみ方～」)
Museum educator 会田大也 will lead a dialogue-based art tour on Sunday, November 22 and Monday, November 23 (national holiday) only. Participants first put their first impression of a work into words, then look at the work again with a "question" that another participant came up with. Encountering a viewpoint they had not considered leads to new discoveries and new imagination. No correct answer is needed. The tour is a time when different sensibilities meet and widen the way a work is seen.
| Detail | Information |
|---|---|
| Dates and Times | Sunday, November 22, from 2:00 PM; Monday, November 23 (national holiday), from 1:00 PM |
| Duration | About 60 minutes |
| Capacity | 10 people per session |
| How to Apply | Use the QR code below. If applications exceed capacity, participants will be chosen by lottery. Registration may close without notice. |
QR code for registration
会田大也, Museum Educator
In charge of developing and running workshops and educational content spanning media literacy education and art education since the opening of the Yamaguchi Center for Arts and Media (YCAM). Project assistant professor in the University of Tokyo Graduate School's GCL program from 2014. After serving as a learning curator for Aichi Triennale 2019, became head of YCAM's curatorial and outreach section (学芸普及課長) in 2020.
Workshops
Make Your Own Cigare (「マイ・シガール®をつくろう」)
Participants make their own Cigare figure from a clay Cigare shape by painting it, drawing a face, or adding eyes. The finished work can be taken home on the day. The finished size is about 7 cm.
| Detail | Information |
|---|---|
| Date and Time | Monday, November 23 (national holiday), from 11:00 AM |
| Duration | About 60 minutes |
| Capacity | 12 people |
| How to Apply | Use the QR code below. If applications exceed capacity, participants will be chosen by lottery. Registration may close without notice. |
QR code for registration
タカハシカオリ, Figure Artist and 3D Illustrator
Born and based in Tokyo. Creates three-dimensional and semi-three-dimensional works with stone clay (石塑粘土). Themes are wide-ranging, including original characters, animals and plants, nature, and the occult.
Drawing With Yarn: Yoku Moku Sweets (「毛糸で描く」ヨックモックのお菓子)
In this workshop, participants turn Cigare and cookies into pictures made of yarn. Yarn is attached to a board that already has a sketch on it, so people who are not good at drawing can enjoy it like a coloring book.
| Detail | Information |
|---|---|
| Date and Time | Monday, November 23 (national holiday), from 3:00 PM |
| Duration | About 90 minutes |
| Capacity | 12 people |
| How to Apply | Use the QR code below. If applications exceed capacity, participants will be chosen by lottery. Registration may close without notice. |
QR code for registration
勅使川原佑子
Graduated from the craft design department of 横浜美術短期大学. Began working as a yarn artist in 2020 and holds workshops from time to time where participants draw pictures with yarn.
Digital Art Gallery Website Renewal on November 20
From Sweets to a Freer World of Art
Yoku Moku opened the online "Yoku Moku Digital Art Gallery" in 2023, based on founder 藤縄則一's belief that sweets are not something to "manufacture" but something to "create." As of November 2026, 79 creators have taken part, and 84 collaborative works in a variety of forms, including illustrations, three-dimensional pieces, and tanka poems, have been published.
Image is for illustration purposes only.
The website will be renewed on Friday, November 20, 2026. It aims to express the possibilities of "imagination" and "creation" more vividly, going beyond works that take sweets as their motif to a free and diverse world of art.
The new site is scheduled to open at 3:00 PM on Friday, November 20 at the new URL: https://art.yokumoku.co.jp
