From Saturday, October 24 to Monday, November 23, 2026 (a national holiday), the attraction A Game of Skill: "Tama Goro" at the Yomiuriland amusement park in Inagi, Tokyo, will take part in a limited-time collaboration with Noritama. Under the name "Noritama Goro," the whole attraction is wrapped in Noritama colors to express the world of Noritama. The first 10,000 people to ride during the period will receive a limited-edition "Noritama with Colorful Chips."
The collaboration is part of the Rediscover the Joy of Rice Project (お米のよろこび再発見プロジェクト), organized by The Yomiuri Shimbun. Marumiya (丸美屋食品工業) is taking part as a project partner again, following its participation in 2025.
In addition, an event for the project will be held at Yomiuriland on three days, Saturday, November 21 to Monday, November 23 (a national holiday). Marumiya will run a booth with product displays and a tasting of furikake (rice seasoning) matched to rice from around Japan.
About the Rediscover the Joy of Rice Project
The project was launched by The Yomiuri Shimbun in 2025. It grew out of the idea that food is not something abstract but an experience closely tied to everyday cooking and meals, and that the culture of enjoying delicious rice must not simply be left to decline. The project aims to share the appeal of the rice loved in each region across Japan in various ways, and to create experiences and opportunities for people to say "itadakimasu" together.
"Noritama Goro" Attraction Collaboration
- Period: Saturday, October 24 to Monday, November 23, 2026 (national holiday), following Yomiuriland's opening days
- Venue: Goodjoba!! area, Yomiuriland (Inagi, Tokyo)
- Giveaway: The first 10,000 participants in "Noritama Goro" during the period receive a limited-edition "Noritama with Colorful Chips" (actual product)
- Fee: 400 yen per person per ride (tax included). The One-Day Pass can be used, but park admission is required separately
- Age restriction: Ages 3 and older. Children under 6 must ride with someone in junior high school or older
For details on the attraction, please check the Yomiuriland website: https://www.yomiuriland.com/
Rediscover the Joy of Rice Project Event: Booth Exhibition
- Date and time: Saturday, November 21, Sunday, November 22 and Monday, November 23 (national holiday), 2026, 11:00 AM to 3:00 PM
- Venue: Yomiuriland (4015-1 Yanokuchi, Inagi, Tokyo)
- Booth: Small packs of furikake are provided so visitors can sprinkle them on rice and taste them on the spot. Products will also be on display. A quiz rally about rice will also be held in the park
- Note: Yomiuriland admission is required to take part in the event. The tasting is free
Event page: https://www.yomiuriland.com/event/okome2026/
