YU'NOW, a lingerie brand from Belluna, has added a new lavender color to its popular mole knit-style loungewear (モールニット風ルームウェア). Early sales began on September 25 (Friday) on the ZOZOTOWN official sales site.
YU'NOW sells innerwear and loungewear in a wide range of designs and sizes. The mole knit-style loungewear is known for its soft, fluffy texture that makes you want to keep touching it, and it is a versatile piece from autumn and winter, when the weather turns chilly suddenly, through early spring.
The YU'NOW official sales site also carries many other warm items for getting through the winter comfortably.
New Color Items
Mole Knit-Style Loungewear with Haramaki (Belly Warmer)

- Sizes / Price: S to L / ¥3,990
- Includes: Top and long pants with haramaki (belly warmer)
- New color: Lavender
- All colors: Charcoal Gray / Lavender / Pink
- View on ZOZOTOWN
The fluffy, mole knit-style material feels warm as soon as you put it on. The top has a soft, voluminous silhouette, and its hem has slits and a different length at the front and back, which also helps cover the hip area. The long pants with haramaki take care of the worry of a cold stomach when it is exposed.
- Top hem length differs by approximately 5 cm between front and back
- Hem slits
- Drop shoulders
- Pockets
- Machine washable
The way the pattern appears may vary by item.
The item is also scheduled to go on sale on the Rakuten Ichiba official site in early October. Check the official social media accounts for details.
Mole Knit-Style Loungewear 3-Piece Set

- Sizes / Price: S to L / ¥4,990
- Includes: Cardigan, top (camisole), and shorts
- New color: Lavender
- All colors: Charcoal Gray / Lavender / Pink
- View on ZOZOTOWN
This set is made from a fluffy, soft material and is easy to mix and match. The cardigan has a soft, relaxed design with voluminous sleeves. The camisole has shoulder straps tied as ribbons, a trend-conscious design. The shorts have a wide waist-adjusting ribbon, and its satin sheen adds an accent.
- Drop shoulders
- No pockets
- Machine washable
The way the pattern appears may vary by item.
The item is also scheduled to go on sale on the Rakuten Ichiba official site in early October. Check the official social media accounts for details.
Popular Warm Loungewear (Selected Items)
Cable Knit-Style Fluffy Fleece Loungewear Set

- Sizes / Price: S to XL (varies by color) / ¥3,990
- Includes: Top and long pants
- All colors: Ivory / Gray / Brown / Light Blue / Pink
- View on ZOZOTOWN
This fluffy loungewear has a marshmallow-soft feel and a brushed lining that warms you up as soon as you put it on. The cable knit-style fleece material is given a V-neck and a hem with different front and back lengths for a cute yet stylish look. The two-piece set includes pants with pockets on both sides. It is recommended for time at home, as well as for girls' get-togethers and gifts.
A shorts version is also available: View on ZOZOTOWN
- Hem length differs by approximately 8 cm between front and back
- Hem slits
- Drop shoulders
- Pockets
- Machine washable
The way the pattern appears may vary by item.
Boa Fleece Parka and Pants Set

- Sizes / Price: S to L (varies by color) / ¥3,990
- Includes: Fleece parka and long wide pants
- All colors: Other gray shades / Black / Gray / Beige / Light Blue / Other pink shades
- View on ZOZOTOWN
This fluffy boa fleece loungewear offers a warmth like being wrapped in a blanket. The boa material on the skin side traps air, giving a marshmallow-soft touch and a light feel. The long top length keeps the stomach and hips warm, and the stretch makes it comfortable for time at home.
- Drop shoulders
- Pockets
- Machine washable
The way the pattern appears may vary by item.
About YU'NOW
- Brand name: YU'NOW (ユナウ)
- Products: Bras and panties, innerwear, loungewear, and more
- Concept: "Add Color to Your Now" (あなたの今を彩る)
YU'NOW is lingerie that lets you meet a new self and be more yourself. You choose lingerie the way you choose accessories, and wearing your favorites makes you feel a little stronger.