212 KITCHEN STORE, the kitchenware specialty store operated by Life Style Innovation Co., Ltd. (a World Group company), is releasing around 90 cute, retro-art Sanrio collaboration items, arriving at stores nationwide on Saturday, August 8, with early sales starting Thursday, August 6 through the official online store.
Following last year's success, 212 KITCHEN STORE's original Sanrio collaboration returns this year under the title HAPPY PARLOR — a special food-themed collection wrapped in nostalgic retro art that's fun just to look at.
Hello Kitty is set in a parlor overflowing with fruit, Sanrio Characters take over a lively snack stand, and HAPIDANBUI — making its debut in the collection — stars aboard an ice cream kitchen car, each bringing its own cute, character-filled world to life.
View the HAPPY PARLOR feature page
HAPIDANBUI
Set aboard an ice cream kitchen car, all six HAPIDANBUI characters come together in a colorful, ice-cream-inspired world that's as exciting as it is cute.
(From left) Stainless Bottle 400ml — ¥3,080 / Key Ring with Mirror — ¥1,320 / Soft-Serve Pouch — ¥2,750 / Insulated Drawstring Lunch Bag — ¥3,300 / Mini Plate — ¥1,320 / Placemat — ¥1,210
Limited Edition Items
Three items are available exclusively through the online store and one physical location (the Tokyo Solamachi store). Quantities are limited, so early shopping is recommended.
(From left) One-Handle Cooler Bag — ¥4,290 / Kitchen Car Pouch — ¥2,750 / Insulated Tote L — ¥3,850
Hello Kitty
Hello Kitty and Mimmy welcome guests at a parlor serving fruit-packed parfaits and juice, with plenty of cute-faced items designed to make everyday mealtimes happier.
(From left) Mini Plate — ¥1,320 / Lunch Plate — ¥1,760 / Stainless Bottle — ¥3,080 / Lunch Cloth — ¥1,430 / Milk Pouch — ¥2,750 / Rectangular Lunch Box — ¥2,640
Sanrio Characters
Sanrio Characters take the stage at a lively snack stand, with heart-fluttering items packed full of delicious-looking menus and fun scenes.
(From left) Lunch Bag — ¥2,750 / Stainless Tumbler — ¥2,640 / Eco Bag M — ¥1,980 / Rectangular Lunch Box — ¥2,640 / Onigiri Pouch — ¥1,485
All prices include tax. Please see the official online store for further product details. Some items are available in limited quantities and will end once sold out.
▼ View the full Sanrio item lineup
▼ View the HAPPY PARLOR feature page
Tokyo Solamachi Store Exclusive: HAPIDANBUI Photo Spot Rally
At the 212 KITCHEN STORE Tokyo Solamachi location, a HAPIDANBUI-themed photo spot rally will run from Monday, August 17 through Sunday, August 30. Using Sanrio's Omoide Badge app, visitors travel around spots in and near Solamachi to collect digital badges. Those who complete the full badge set and use the pop-up store's capsule toy machine will receive a limited novelty gift while supplies last — a fun way to add something extra to a shopping trip.
View the 212 KITCHEN STORE Tokyo Solamachi page
Be sure to check out the collection at 212 KITCHEN STORE locations nationwide and on the official online store.
