Seoul-born creative makeup brand 3CE is adding two new colors, Still Chill (スティルチル) and Don Beige (ドンベージュ), to 3CE Shine Reflector (3CE シャインリフレクター), the lip product that has ranked No. 1 in sales within the brand*1. The new colors go on sale first in Japan on Saturday, December 19, 2026, and will roll out gradually.
The lip gives glossy, moisture-rich "churun" lips (ちゅるん唇) in a single swipe. The new colors were developed to suit Japanese preferences, with soft, tea-like shades and fine shimmer that brighten the face at once.
Background to the Release
3CE Shine Reflector, which 3CE released in 2024, is well liked for its on-trend sheer color, moisturizing power, and glossy "churun" shine. It is also easy to reapply quickly without a mirror, and it drew attention mainly on social media under the hashtag #氷タンフルリップ (Ice Tanghulu Lip).
In response to its popularity in Japan, the brand developed soft tea-inspired colors to suit Japanese preferences. The two new shades, sweet and translucent, use pale tones to create a natural, effortless and stylish look.
Product Features
Long-Lasting Moisture for "Churun" Lips
A film containing oil*2 reflects light from every angle and adds an elegant glow. Moisturizing ingredients*2 keep lips moist for a long time, so the "churun" lips can be enjoyed even in the dry season.
Slim Stick Shape for Easy Application Anytime
The slim stick shape makes it easy to outline the lips. It can be reapplied quickly on the go without a mirror.
Refreshing Feel With Menthol*3
The lip has a cool, refreshing feel when applied. It finishes lips plump, as if a plumper had been lightly applied.
New Sheer Tea Colors (#TeaColor)
The new colors are soft shades like freshly brewed tea, made to suit Japanese preferences. Delicate shimmer like sugar brightens the face with a single swipe.
Inspired by rose hip tea
NEW Still Chill (スティルチル): Fig rose with roses melted in
Inspired by honey peach tea
NEW Don Beige (ドンベージュ): Soft coral evoking honey and peach
Now 12 Colors in Total
With the new colors, the lineup grows to 12 shades, offering a wide range for enjoying a variety of lip looks. Sheer color and a glossy "churun" shine create an on-trend look.
NEW Still Chill (スティルチル): Fig rose with roses melted in
NEW Don Beige (ドンベージュ): Soft coral evoking honey and peach
Milky Shadow (ミルキーシャドー): Soft caramel brown
Softest (ソフテスト): Soft peach that gently envelops
Nectar (ネクター): Warm cocoa brown
Opal Shower (オパールシャワー): Sheer pink with glittering shimmer
Rain or Shine (レインオアシャイン): Radiant neutral rose
Lilac Glaze (ライラックグレイズ): Cool-looking lilac
Coldest (コールデスト): Dark plum like boiled-down fruit juice
Seconds Skin (セカンズスキン): Mellow ginger milk syrup
My Galaxy (マイギャラクシー): Mysterious black that sparkles with every application
Fascinated (ファッシネイテッド): Sweet-and-sour strawberry milk syrup
Product Details
- Product name: 3CE Shine Reflector
- Price: ¥2,189 (tax included)
- Colors: Two new colors (Still Chill, Don Beige)
- Release date: Saturday, December 19, 2026 (first in Japan; rolling out gradually)
- Where to buy: Loft, PLAZA, @cosme, Ainz & Tulpe, SHOP IN, AEON STYLE, Matsumotokiyoshi, Cocokara Fine, Hands, Qoo10, Amazon, Rakuten, @cosme SHOPPING, ZOZOTOWN
The rollout will be gradual, and some stores do not carry the product.
*1 According to 3CE research. No. 1 in units sold among all products within the brand (September 13, 2024 to May 31, 2026, based on shipments to retail stores in Japan (sell-in)).
*2 ダイマージリノール酸ダイマージリノレイルビス(ベヘニル/イソステアリル/フィトステリル), ビスジグリセリルポリアシルアジペート-2: gloss-imparting and moisturizing ingredients.
*3 As a firmness and gloss ingredient.
