The casual lifestyle brand '47 (Forty Seven), founded in Boston, USA in 1947, is rolling out the ELEVATED GREENS COLLECTION — a functional headwear lineup inspired by golf culture — at the official online store, '47 Nagano and Okinawa, and other '47 stockists nationwide from April.
The collection takes the New York Yankees and Los Angeles Dodgers as its motifs and incorporates golf elements into the designs. Built with the golf course in mind while still versatile enough for everyday styling, each piece balances sporting functionality with casual wear.
The fabrics feature brrr°® (Barr), a contact-cooling material that delivers a refreshing feel along with excellent moisture absorption, breathability, and quick-drying performance — keeping wearers comfortable even during hot weather.
Four silhouettes make up the lineup: CAPTAIN, TRUCKER, HITCH, and CLEAN UP. The CAPTAIN adopts a camo pattern for a distinctive look, while the remaining styles use vibrant green and white colorways evoking the golf course. All models incorporate golf-themed graphics and details combined with MLB team logos.
'47 ELEVATED GREENS COLLECTION
All prices include tax
'47 CAPTAIN — ¥6,380 each
'47 HITCH — ¥5,830
'47 TRUCKER — ¥5,280
'47 CLEAN UP — ¥5,280 each
The full collection lineup is available at: https://47brand.co.jp/collections/elevated-greens
