BEAMS GOLF, the golf label from BEAMS, has released a collaboration collection with Hiyaron — the instant-cooling pack brand from Lotte — timed for the summer season. The lineup features two items: a pair of contact-cooling socks and a cool towel, both created to help golfers and outdoor enthusiasts stay cool during the hottest months of the year.
Note: "Hiyaron" is a registered trademark of Lotte Co., Ltd. The products featured here are manufactured under a license agreement with Lotte Co., Ltd.
Contact-Cooling Socks
These golf socks use a contact-cooling material to keep feet feeling cool and comfortable during summer rounds. A 2WAY design allows the logo portion to be worn either visible or folded down, offering the choice between a crew-length or a shorter sock style. A dual Hiyaron × BEAMS GOLF logo appears on the sole as a subtle accent. The playful, pop-inspired design adds a fun touch to summer golf outfits.
- Material: Cotton, polyethylene, and other fibers
- Sizes: 23–25 cm, 25–27 cm
- Colors: White, Black
- Price: ¥1,870 (tax included)
Cool Towel
The cool towel delivers an instant cooling sensation with just a quick wet and a shake. At 20 cm × 100 cm, it drapes comfortably around the neck, making it a practical companion for golf and other outdoor activities in the summer heat. The retro-pop design combines the Hiyaron and BEAMS GOLF logos in a style that works for both men and women. The towel balances practicality with a sense of playfulness.
- Material: 55% nylon, 45% polyester
- Size: 20 cm × 100 cm
- Color: White (blue logo)
- Price: ¥1,980 (tax included)
