ADDICTION served as a backstage partner for fashion brand TOGA's Spring/Summer 2027 collection, presented during London Fashion Week in London on September 19, 2026 (Saturday).
The collection was shown at Somerset House, a historic cultural venue in London. This season's three words are "ACCLIMATISATION, ADAPTATION, LIBERATION." TOGA presents a wardrobe for enjoying fashion while adapting to changes in climate, and ADDICTION expressed that worldview with makeup products offered in a variety of colors and high-quality textures. The products brought out each model's individuality and supported the finish of the runway show from backstage.
Backstage Makeup and the Role of the Products
Following this season's starting point of adapting to climate change and finding liberation, ADDICTION provided products for creating skin that stays supple and beautiful even in harsh environments, as well as products for building nuanced expressions. With a fit that clings to the skin and a clear, luminous finish, ADDICTION's products supported TOGA's worldview from backstage.
Main Products Used Backstage (Selected)
- ADDICTION Skin Reflect Fresh Concealer: ¥4,950 (tax included), 6 shades
- ADDICTION The Glow Stick: ¥4,180 (tax included), 4 shades
- ADDICTION Pressed Duo Eyebrow: ¥2,750 (tax included), 6 shades
Limited Collection Releasing October 23 (Friday)
ADDICTION and TOGA will unveil a special collaboration holiday collection on October 23, 2026 (Friday), and release it in limited quantities. Themed "FLUID IDENTITY," the lineup goes beyond the boundary between makeup and fashion. For details on the holiday collection, see the special site.
