MR.BROTHERS CUT CLUB, a barbershop brand rooted in classic American barber culture, opened a new store, "MR.BROTHERS CUT CLUB NAKAMEGURO 2ND," in Nakameguro, Tokyo, on Friday, October 2, 2026. It is the brand's 11th store in Japan and overseas combined. On Friday, October 16, a reception party will be held at TRUNK(HOTEL) CAT STREET, and a POP UP of the men's grooming brand "BROSH" will run at TRUNK(STORE).
About MR.BROTHERS CUT CLUB
Since its founding in Harajuku in 2015, MR.BROTHERS CUT CLUB has taken the good old American barber culture as its roots and reconstructed Tokyo-centered culture through its own filter.
To share Japanese barber culture with the world as a pioneer, the brand has been expanding overseas. It now has stores in Los Angeles in the United States and in Singapore, offering a Japan-born barber style at home and abroad.
In collaboration with the NPO CLOUDY, the brand also opened a public "BARBER ACADEMY" in Accra, Ghana, in 2024. Through barber-skills education, the academy provides vocational training and job opportunities for local young people. It runs a one-year curriculum of approximately 2,000 hours and offers support for finding employment or opening a shop after graduation, helping to create an environment that leads to sustainable employment.
NAKAMEGURO 2ND: A Barbershop in the Corner of a European Luxury Hotel
NAKAMEGURO 2ND is built around a concept different from the brand's previous stores: "a barbershop in the corner of a European luxury hotel."
Taking the elevator down to the basement, visitors arrive at an entrance finished as a calm space reminiscent of a mid-century hotel.
Inside the shop, furniture and antique pieces selected especially for this store, along with rugs, are placed throughout. Under the concept of a barbershop in a corner of a hotel, every detail, from furniture and lighting to materials, has been carefully considered, creating a space unlike any previous MR.BROTHERS CUT CLUB.
Grand Opening Day on October 2
On the grand opening day, October 2, an event with food and drinks was held. Visitors received original stickers, and many guests came, including artists, creators, and people from the fashion and culture scenes who are friends of MR.BROTHERS CUT CLUB. It was an evening of celebrating the opening while experiencing the newly created space.
Reception Party at TRUNK(HOTEL) CAT STREET on October 16
Following the opening of NAKAMEGURO 2ND, a reception party will be held at TRUNK(HOTEL) CAT STREET on Friday, October 16. The evening is designed to let guests experience NAKAMEGURO 2ND's concept of "a barbershop in the corner of a hotel" with TRUNK(HOTEL) CAT STREET as the stage.
A MR.BROTHERS CUT CLUB cut booth will be set up at the venue, where guests can try an actual haircut. Original items commemorating the reception party will be on display and for sale, and limited event novelties will be handed out.
Music will be part of the evening, with a DJ set and Shot Live. Artists close to both MR.BROTHERS CUT CLUB and TRUNK(HOTEL), including KUNICHI NOMURA and C.O.S.A., will perform. The opening party will be a place where different cultures, such as barber, fashion, music, and hotel, cross paths.
BROSH POP UP at TRUNK(STORE)
From Friday, October 16, for about two weeks, a POP UP of "BROSH," a men's grooming brand created by MR.BROTHERS CUT CLUB, will be held at the concept store TRUNK(STORE). BROSH products will be on display and for sale during the period, and BROSH products will be offered as amenities in each guest room of TRUNK(HOTEL) CAT STREET.
It is a chance to experience BROSH, a grooming brand born from the barbershop, through the new setting of a hotel.
What Comes Next
The series of events, starting with the opening of NAKAMEGURO 2ND and continuing with the reception party at TRUNK(HOTEL) CAT STREET and the BROSH POP UP, goes beyond the framework of a barbershop. MR.BROTHERS CUT CLUB plans to share new experiences that cross the cultures surrounding it, including hotels, furniture, fashion, music, and grooming, from Nakameguro, Tokyo.
Event Information
MR.BROTHERS CUT CLUB RECEPTION PARTY
- Date and time: Friday, October 16, 2026, from 6:00 PM
- Venue: TRUNK(HOTEL) CAT STREET
- Admission: Free
- Program:
- MR.BROTHERS CUT CLUB cut booth
- Display and sale of original items commemorating the reception party
- Limited novelty giveaway
- BROSH POP UP
- BROSH products offered as amenities in the hotel
- DJ
- Shot Live
- Performers: 5harpy / KEKKE / 矢部ユウナ / C.O.S.A. (Shot Live) / DJ ZAI (back dj) / KUNICHI NOMURA
BROSH POP UP
- Period: From Friday, October 16, 2026, for about two weeks
- Location: TRUNK(STORE)
