AEON is launching a collaboration collection between its exclusive brand "PART2 BY JUNKO SHIMADA" ("PART2") and Hello Kitty, with 15 items — including dresses and T-shirts featuring Hello Kitty designs — going on sale July 16, 2026 (Thursday) at around 300 AEON and AEON Style stores nationwide, as well as on AEON Style Online.
AEON has offered "PART2" as an exclusive brand since 2011. Produced by Paris-based fashion designer Junko Shimada, the brand proposes fashion for women who want to enjoy their own style regardless of trends and who see growing older as something to feel good about.
This collaboration draws on the tricolor colors of the French flag — blue, white, and red — evoking the Paris where Shimada lives. Hello Kitty appears in these tricolor tones, finished with the refined sensibility that defines "PART2." The lineup centers on a shirt blouse with an oversized collar, along with basic dresses, T-shirts, and other pieces suited to summer.
Sales Overview
- Release date: July 16, 2026 (Thursday)
- Stores: Approximately 300 AEON and AEON Style stores nationwide (note: not all stores carry the collection)
- Number of items: 15 items in total, including dresses and T-shirts (counted by design and color combination)
- Online: Available on AEON Style Online
Hello Kitty Embroidered Dress
A dress featuring a one-point embroidered "Hello Kitty" in tricolor colors on the chest. The long silhouette makes it easy to wear breezily, perfect for the height of summer.
- Colors: A-Blue, A-Deep Blue
- Sizes: M, L
- Price: ¥6,800 (¥7,480 tax included)
Hello Kitty Embroidered Shirt Blouse
A shirt blouse with an oversized collar and an adorable embroidered "Hello Kitty" in tricolor colors. Available in four colors that make it fun to collect.
- Colors: Off-white, Red, A-Blue, A-Deep Blue
- Sizes: M, L
- Price: ¥4,980 (¥5,478 tax included)
Hello Kitty Collaboration T-Shirt
A collaboration T-shirt where "Hello Kitty" peeks out from an original "PART2" illustration. The brand logo section is embroidered.
- Colors: Off-white, Deep Blue
- Sizes: M, L, XL
- Price: ¥2,980 (¥3,278 tax included)
Hello Kitty Tricolor Print T-Shirt
A collaboration T-shirt featuring an adorable "Hello Kitty" in tricolor colors. The brand logo section is embroidered.
- Colors: Off-white, Red
- Sizes: M, L, XL
- Price: ¥2,980 (¥3,278 tax included)
Hello Kitty All-Over Print Polo Shirt
A polo pullover with an all-over "Hello Kitty" print. Tricolor "Hello Kitty" figures appear here and there within the silhouette print.
- Colors: Off-white, Deep Blue
- Sizes: M, L, XL
- Price: ¥2,980 (¥3,278 tax included)
Hello Kitty Clear Tote Bag
A summery clear vinyl tote bag that comes with a tricolor "Hello Kitty" chenille-embroidered keychain.
- Color: Ivory
- Size: Width 33.5 cm, height 23 cm, depth 12 cm, handle height 15 cm
- Price: ¥4,980 (¥5,478 tax included)
Hello Kitty Square Mini Tote Bag
An easy-to-use, eye-catching tote bag featuring "Hello Kitty." A "Hello Kitty" peeking out from the back pocket is another design highlight.
- Colors: Off-white, Deep Blue
- Size: Width 26 cm, height 27.5 cm, depth 14.5 cm, handle height 11 cm
- Price: ¥3,980 (¥4,378 tax included)
ⓒ 2026 SANRIO CO., LTD. APPROVAL NO. L671430
