Hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi are coming to the apparel brand AS KNOW AS plus as part of a collaboration with Sanrio characters. The Sanrio Characters Wzip Sweat Hoodie is scheduled to go on sale from 6:00 PM on Friday, October 16, 2026, at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.

Fluffy Embroidered Sanrio Characters
The Wzip sweat hoodies feature Sanrio characters in fluffy sagara embroidery. The logo parts contain lamé, so they sparkle and glitter.


The front body is embroidered with Sanrio characters munching away.


Four Characters, Four Colors
Hello Kitty (Ivory)


Pompompurin (Navy)


Cinnamoroll (Oatmeal)


Kuromi (Black)


Wzip Design and Unisex Sizing
The trendy Wzip design widens the range of outfit combinations. An original name tag is attached to the pocket.



The hoodies come in a unisex size that men can wear too. Friends can each pick a favorite color and wear matching hoodies together.
Product Details
- Product name: Sanrio Characters Wzip Sweat Hoodie
- Item number: Q30327
- Price: ¥4,900 (tax incl. ¥5,390)
- Colors: Hello Kitty (Ivory), Pompompurin (Navy), Cinnamoroll (Oatmeal), Kuromi (Black)
- Size: F (unisex)
- Release date: Friday, October 16, 2026, from 6:00 PM
- Where to buy:
- ZOZOTOWN: https://zozo.jp/shop/asknowas/detail/
- Rakuten Fashion: https://brandavenue.rakuten.co.jp/ba/shop-asknowasplus/
- AS KNOW AS plus store list: https://www.asknowasplus.com/shoplist
- Collaboration feature page: https://www.asknowasplus.com/collaboration