Path Co., Ltd. (Tokyo, Shibuya-ku: TSE Standard Market Code 3840) subsidiary ALNUR Co., Ltd. (Tokyo, Shibuya-ku) has released a new type of houseplant, the floating algae "FUYUSO." To launch the product, the company has partnered with MIDORI DOUMEI, a plant specialty store in Shibuya that proposes plants with a unique aesthetic, and sales will begin at the store from January 22, 2026 (Wednesday).
Launch Background: From Technology to Culture
Challenging conventional wisdom, couldn't we live with plants (seaweed) more freely and mysteriously? As an answer, ALNUR has developed "FUYUSO (floating algae)," an aqua plant born from cultivated seaweed culture technology.
To deliver this "laboratory-born" new plant not merely as a science gadget but as "environmental art" that enhances lifestyles, we chose MIDORI DOUMEI, a plant store that stands out on Shibuya's streets with its sharp aesthetic sense.
With MIDORI DOUMEI's keen eye for beauty and ALNUR's biotechnology resonating together, to make waves in the houseplant industry, "FUYUSO" is being released from Shibuya, providing "zero-gravity healing" amid urban hustle and bustle. From the era of eating seaweed to the era of admiring it.
What is FUYUSO?
Product Features: Art of Silence and Breathing
1. Floating Algae
The greatest feature of "FUYUSO" is the "floating sensation" where algae drift continuously in the bottle like smoke or clouds. Rather than mixing uniformly, it creates organic gradations, appearing like a living abstract painting whose expression changes depending on the viewing angle.
2. "Breathing Bubbles" that Visualize Photosynthesis
When exposed to light, "FUYUSO" slowly performs photosynthesis. You can observe tiny oxygen bubbles occasionally forming, sparkling as they rise to the water surface. While appearing still, it is certainly alive. This quiet life activity also regulates the viewer's breathing.
3. "Urban Oasis" Recognized by MIDORI DOUMEI
No soil needed, no frequent watering required. Simply place it in a location where light can pass through, such as a desk corner or living room, and it transforms into a small aquarium-like healing space.
Store Information
[Store: MIDORI DOUMEI]
URL: https://www.midoridoumei.com/
Instagram: https://www.instagram.com/midori.doumei/
Address: 1F Shuko Building, 5-30-6 Jingumae, Shibuya-ku, Tokyo
A hideaway-like houseplant store hidden in Shibuya's concrete jungle. A houseplant and pot store started by a couple captivated by the charm of plants and pots.
So that each plant becomes the protagonist, we carefully select and create plants and pots with designs that make you fall in love at first sight, arranging special one-of-a-kind pieces.
Please enjoy the titles given to the plants based on flower language, feng shui, and tree shape.
This store is the first physical retail location for "FUYUSO."
[Recruitment]
We are recruiting stores to handle the floating algae "FUYUSO," office exhibitions, exhibitions, local governments and companies conducting new floating algae research/development, biodiversity and seaweed bed restoration workshops. We are also recruiting collaborations with influencers interested in the new houseplant "FUYUSO."
We would be delighted to work together on "FUYUSO (floating algae)," which is kind to the earth, body, and mind.
About ALNUR Co., Ltd.
Company Name: ALNUR Co., Ltd.
Head Office: JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo
R&D Center: 1-25-3 Takada, Toshima-ku, Tokyo
Representative: President Atsuyuki Hoshi
Business Overview: A biotech company with the mission to "create the future with algae." Expanding possibilities from food and energy to interior design with micro and macro algae cultivation technology as its core.
