HAKUSAN SHOP 白山陶器東京ショールーム (Hakusan Porcelain Tokyo Showroom), the directly operated store of Hakusan Porcelain (白山陶器; headquartered in Hasami, Nagasaki Prefecture) in Minami-Aoyama, Tokyo, reaches its 23rd anniversary on November 1, 2026. To mark the occasion, the store holds a thank-you campaign, "HAKUSAN SHOP TOKYO 23rd Anniversary," from Saturday, October 31 to Monday, November 16.
Alongside the campaign, two new series, MARONA and IROHANI, are unveiled and put on advance sale.
HAKUSAN SHOP TOKYO 23rd Anniversary
- Event name: HAKUSAN SHOP TOKYO 23rd Anniversary
- Venue: HAKUSAN SHOP Hakusan Porcelain Tokyo Showroom
- Address: 5-3-10 Minami-Aoyama, Minato City, Tokyo, From First (フロムファースト), ground floor
- Phone: 03-5774-8850
- Dates: Saturday, October 31 to Monday, November 16, 2026
- Hours: 11:00 AM to 7:00 PM
- The store closes at 6:00 PM on Friday, October 30.
- The store is closed on Tuesday, November 10, during the event period.
During the event, besides the unveiling and release of the new series, a special exhibition on the theme of "PRESSURE CASTING" is planned. Pressure casting is one of the methods used to form ceramics, and the exhibition lets visitors get a closer look at how Hakusan Porcelain makes its products through plaster molds used in mass production, clay bodies, and other items.
Design staff from the head office in Nagasaki Prefecture are stationed at the Tokyo showroom on October 31 (Sat) to November 3 (Tue, holiday), November 6 (Fri) to 9 (Mon), and November 13 (Fri) to 16 (Mon). They introduce the new products and explain the special exhibition. Customers who already use Hakusan Porcelain products are invited to share their opinions and impressions.
Event details: https://www.hakusan-shop-online.com/pages/23rd-tokyo
New Release: MARONA Series for Japanese and Western Dishes
MARONA is a new tableware series from Hakusan Porcelain. These shallow bowls were designed with ease of use and form in mind, and they come from careful handwork by craftspeople and calculated sizing. They suit dishes across genres, from Japanese to Western cuisine. The series name is a coined word taken from the "mellow roundness" (まろやかな丸み) of the bowl's silhouette.
An Inner Curve That Is Easy to Scoop
The design leaves open space inside the bowl, so both Japanese and Western dishes look good when served. The moderately rounded sides let a spoon scoop food out cleanly.
A Structure That Resists Scratches When Stacked
When bowls of the same size are stacked, they overlap at the rim and the waist. The foot ring does not touch the inside of the bowl below directly, so stacking leaves no scratches.
A Comfortable Curve for the Table
The main feature of MARONA is the curve running from the rim to the foot ring. After a bowl is removed from the mold, a craftsperson shaves the roundness beneath the rim one piece at a time with a kanna (a shaving tool) to finish it.
The warm roundness and the feel in the hand cannot be achieved with plaster molds and machine forming alone. The extra step taken by craftspeople, who do not compromise on details, shapes the form.
The series comes in glossy white porcelain and two matte grays. The bowls can be matched in a single color, and combining different textures also comes together neatly.
Glossy White Porcelain and Matte Finishes: Three Textures to Choose From
For the color variations, a different texture was chosen for each color, taking into account how food looks and the balance of the whole series.
White porcelain (白磁)
The white is deliberately not matte and is finished in glossy white porcelain. It sets off the bluish white that is native to porcelain, as well as the shape of the bowl.
Gray matte (グレイマット)
A smooth texture with reduced light reflection. The light gray matte glaze gently brings out the colors of ingredients.
Charcoal gray matte (チャコールグレイマット)
A darker gray that is close to black yet feels warm, and that tightens the look of the table. It gives the table a modern appearance.
MARONA Sizes and Prices
- 23 cm bowl (diameter 23.5 × 6 cm, 1,500 ml): ¥3,850 each
- 20 cm bowl (diameter 20 × 4.5 cm, 900 ml): ¥2,750 each
- 16 cm bowl (diameter 16.5 × 4 cm, 500 ml): ¥1,870 each
- 13 cm bowl (diameter 13 × 3 cm, 230 ml): ¥1,320 each
Available in three colors: white porcelain, gray matte, and charcoal gray matte.
New Release: IROHANI Series of Small Bowls
IROHANI is a series of small bowls (mamebachi, 豆鉢) that adds a touch of color and playfulness to the table. The new series combines 9 forms with 6 colors for a total of 54 variations.
The small bowls range from forms that suggest traditional beauty to sharp, modern shapes. They add an accent to everyday Japanese side dishes, and are suited to rare delicacies and condiments as well as make-ahead side dishes kept on hand (常備菜). The bowls can be chosen freely to match one's mood or menu.
A Size That Fits in the Palm
Each form condenses its own shape, such as the curve of the rim and the rise of the sides, into a size that fits in one hand.
Serving just a little food in a bowl adds an accent to the usual table. Arranging the bowls by freely combining colors and shapes is also part of the enjoyment of this series.
Six Colors for the Table
Six types of glaze bring out the shading and texture of each bowl. They are basic white porcelain (白磁); the traditional glazes celadon (青磁), a bluish-white glaze (青白釉), and iron red (鉄赤); a deep glossy navy (つや紺) that tightens the whole look; and canary yellow, which serves as an accent on the table.
The colors also work well when different ones are mixed and lined up together.
IROHANI Small Bowls: Forms and Prices
Small bowls (mamebachi): ¥1,210 each
The nine forms are listed below, starting from the back left in the photo.
- Sumikiri (すみきり): 7 × 7 × 3.5 cm
- Kurigata (くりがた): 7.5 × 8 × 3.5 cm
- Koudai (こうだい): diameter 7.5 × 4 cm, 65 ml
- Sanpou (さんぽう): 7 × 7 × 4 cm
- Suisen (すいせん): 7.5 × 7.5 × 3.5 cm
- Daen (だえん): 8 × 7.5 × 3.5 cm
- Minori (みのり): 8 × 7 × 3.5 cm
- Fuchizori (ふちそり): diameter 7.5 × 3.5 cm, 55 ml
- Kikyou (ききょう): 7.5 × 7.5 × 3.5 cm
Special Exhibition: PRESSURE CASTING
Pressure casting is one of the methods used to form ceramics. The special exhibition shows plaster molds used in mass production, clay bodies, and other items, offering a closer look at how Hakusan Porcelain makes its products.
The exhibition is one that only a pottery maker's directly operated store can offer.
23rd Anniversary Gift: The "Kakuchu" Mini Stand
Each year, the design office at Hakusan Porcelain makes a special commemorative gift. This year's gift is a mini stand about 7 cm tall that can also be used as a pen stand or a mini vase. It is named "Kakuchu" (カクチュウ).
Design office staff make each piece by hand with their own touches, so the arrangement differs from piece to piece.
- Not for sale
- Material: porcelain
- Colors, shapes, and arrangements differ for each piece
- Height: about 7 cm
- The gift is given in the store to customers who purchase ¥3,300 or more. It is limited to one per person, regardless of the number of purchases.
