AMPLEUR, a clinical solution cosmetics brand developed by Highside Corporation (headquartered in Meguro-ku, Tokyo), has evolved its long-selling brightening toner and will release the "AMPLEUR Bright AO Lotion N" with a renewed formulation starting Friday, February 27, 2026.
Combining AMPLEUR's Proprietary "High-Penetration Hydroquinone" with Cutting-Edge Research for Modern Skin Exposed to Environmental Stress
Born from aesthetic medical practice, AMPLEUR has been a pioneer brand that successfully stabilized hydroquinone in cosmetics. Since the brand's founding in 2003, the company has continuously engaged in research and product development of its proprietary ingredient "High-Penetration Hydroquinone."
In modern times, skin is exposed to increasingly harsh environmental stresses such as increased UV radiation, dryness, air pollution, and climate change. To meet the needs of skin in this "dullness-prone era," AMPLEUR's lotion, which represents the origin of the brand's brightening care, has undergone a major evolution.
Based on AMPLEUR's long-cultivated "Hydroquinone Science®," the formula has been reconstructed with the latest findings from the Skin Innovation Lab to support the translucency cycle.
The formula incorporates "Glutathione," a popular ingredient in pearl-white aesthetic treatments, along with supporting ingredients that maximize the effectiveness of High-Penetration Hydroquinone. This enhances both brightening and moisturizing effects, infusing translucency throughout the skin.
About AMPLEUR's "Hydroquinone Science®":
This research emerged from focusing on the high brightening effects of hydroquinone, which has been used as a spot treatment ingredient in aesthetic medical practice, and developing ways to deliver it safely and stably as a cosmetic product.
Hydroquinone is known as an ingredient that directly addresses the cause of spots by approaching the enzyme involved in melanin production. However, due to its handling difficulty, advanced technology has been required for formulation in cosmetics.
Since the brand's founding in 2003, AMPLEUR has developed products formulated with "High-Penetration Hydroquinone," which combines proprietary penetration design and stabilization technology. The brand has pursued both skin gentleness and effectiveness while continuing research and product development.
AMPLEUR's unique design features two types of hydroquinone with different approaches: "High-Penetration Hydroquinone" for active targeting and "Hydroquinone Derivative" for preventive protection. The formulation is customized according to the characteristics of each product. Continued use draws out translucency, leading to flawless, radiant skin.
Enhancing the Brightening Effects of "High-Penetration Hydroquinone" for Radiant Pearl-White Skin
The new AO Capsule formulation contains "Glutathione," popular in pearl-white aesthetic treatments, along with "White Quinone (Ubiquinone)" and "Fast-Acting Vitamin C Derivative," elevating the brightening performance and enhancing translucency.
Moisture Lock Formula That Retains Hydration for Plump, Smooth Skin
"Ceramide" fills the spaces between the stratum corneum, while "NMF" holds difficult-to-evaporate bound water in each layer of the stratum corneum. "Ectoin," a super moisturizer found abundantly in desert organisms, locks in and maintains moisture. This three-pronged moisturizing approach leads to unstoppable hydration and skin that radiates moisture from within.
Prevents Skin Roughness That Interferes with Translucency for Clear, Even Tone
The combination of "Golden Chamomile," long cherished as a skin-soothing herb in South America, and "Alteromonas Ferment Extract," known as the hyaluronic acid of the deep sea, prevents skin roughness and improves translucency conditions for a clear, even skin tone.
Rich and Luxurious Yet Quick-Absorbing with a Comfortable Moisturizing Afterglow
The formula provides a dewy afterglow with plump, bouncy skin. Natural oligosaccharide "Raffinose" creates a smooth, skin-friendly texture. The rich lotion absorbs quickly into the skin, leaving a luxuriously plump feel. Ethanol-free, making it comfortable to use regardless of season or skin type.
A white floral fragrance that clarifies even the mind.
Product Information
Product Name:
AMPLEUR Bright AO Lotion N
Size and Price:
120mL / 5,500 yen (tax included)
Free of mineral oil, synthetic colorants, silicone, and alcohol (ethanol)
Launch Date:
February 27, 2026 (Friday) ※Advanced release on official EC site: February 13, 2026 (Friday)
How to Use:
Morning and evening, after cleansing, apply an appropriate amount (about the size of a 500-yen coin) to the palm and gently apply to the entire face. Take the same amount again and press your palms over the entire face for 5 seconds.
Official Product Page URL:
https://www.ampleur.jp/Form/Product/ProductDetail.aspx?shop=0&pid=117400
*¹Translucency = giving the skin luster and smoothness *²Pearl-white skin = smooth, lustrous skin *³Brightening = providing moisture and leading to a brighter skin impression *⁴High-penetration = to the stratum corneum *⁵Glutathione, Hydroquinone, White Quinone = conditioning ingredients *⁶Conditioning ingredient (3-O-ethylascorbic acid) *⁷Conditioning ingredients (3-O-ethylascorbic acid, oryzanol, cacao seed extract, passion fruit extract, thioctic acid) *⁸Ceramide = moisturizing ingredients: Ceramide EOP, Ceramide NP, Ceramide AP, rice ceramide (glucosylceramide) *⁹NMF = moisturizing ingredient (PCA-Na) *¹⁰Ectoin = moisturizing ingredient *¹¹Golden Chamomile = conditioning ingredient: Chrysanthemum Indicum Extract *¹²Alteromonas Ferment Extract = conditioning ingredient *¹³Raffinose = moisturizing ingredient *¹⁴Penetration = to the stratum corneum
About AMPLEUR
AMPLEUR is an advanced clinical solution cosmetics brand that brings together the wisdom of various experts with expertise in aesthetic dermatology.
In this modern era where the concept of beauty and the definition of "beautiful skin" have become increasingly diverse, the brand considers it its mission to respond to limitless beauty aspirations. AMPLEUR delivers cosmetics that balance "clinical functionality" with "premium comfort" while staying close to each individual's future.
AMPLEUR Official Website
https://www.ampleur.jp/
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