Amore Pacific Japan Co., Ltd. (located in Shibuya-ku, Tokyo), which operates Korea's No.1* dermacosmetics brand AESTURA, announces the launch of the mildly acidic Atobaria 365 Cleansing Foam and the densely foaming Atobaria 365 Gentle Foaming Cleanser, available from Monday, February 23, 2026.
Building on over 40 years of sensitive skin research expertise, AESTURA introduces its first cleansing foam in the Atobaria 365 series. The foam cleanser has also been renewed to adapt to modern skin environments, evolving into a series that protects the moisture barrier.
Development Background
The AESTURA Atobaria 365 series has been developing skincare products focused on the moisture barrier, based on over 40 years of sensitive skin research expertise. The cleansing foam was developed through extensive research and verification, aiming to achieve both cleansing power and gentleness. Furthermore, considering modern living environments where skin concerns increase due to environmental factors, the foam cleanser Atobaria 365 Bubble Cleanser has been renewed.
The series is designed to gently cleanse skin even during seasons when fine particles like PM2.5, pollen, and yellow dust are of concern. With consideration for minimizing skin burden while maintaining comfortable use, it supports daily care for skin prone to sensitivity.
Common Ingredients
Three Moisturizing Ingredients That Care for the Moisture Barrier
The brand's proprietary high-density ceramide capsules*¹, panthenol, and betaine are commonly formulated in both products. The highly concentrated ceramide capsules penetrate every corner of the stratum corneum to care for the skin's moisture barrier.
Additionally, panthenol and betaine provide moisture to the stratum corneum and retain water, leading to healthy skin without tightness after cleansing, while protecting the moisture barrier.
Product Overview
Atobaria 365 Cleansing Foam (200g, ¥2,200) [New Product]
A deep cleansing foam that adopts weakly acidic amino acid cleansing ingredients*², combining gentleness with cleansing power. Fine foam adheres to the skin, thoroughly cleansing from light makeup to pore impurities.
✔ Contains weakly acidic amino acid cleansing ingredients²
・97.1% makeup removal³ / 97.6% pore impurity removal*³
✔ Proprietary technology creates delicate foam that resists collapsing, cleansing every corner of the skin
✔ Contains 3 types of moisturizing ingredients*⁴ for smooth skin without tightness after cleansing
✔ Completed 8 skin tests*⁵
How to use: Take an appropriate amount in your hand and lather well while adding lukewarm water. Gently massage your face, then rinse thoroughly with water or lukewarm water.
Atobaria 365 Gentle Foaming Cleanser (150mL, ¥2,200) [Renewed Product]
A micro-bubble foam cleanser that produces dense foam with one push. It gently cleanses while minimizing friction, with a formula that's easy to incorporate into busy mornings or quick skincare routines.
✔ Dense micro-bubble foam enables friction-minimized cleansing
✔ Contains 3 types of moisturizing ingredients*⁴ to prevent dryness from cleansing and leave skin moisturized
✔ Thoroughly removes two types of impurities
・97.9% pore impurity removal³ / 98.1% fine particle impurity removal³
✔ Completed 9 tests*⁶ including pediatric dermatology testing, suitable for use on infants and young children
How to use: Take an appropriate amount (2 to 3 pumps) in your hand and gently massage your face. Then rinse thoroughly with water or lukewarm water.
About Korea's No.1* Dermacosmetics Brand AESTURA
AESTURA is a dermacosmetics brand that combines pharmaceutical company DNA with Amore Pacific, Korea's leading cosmetics manufacturer's cutting-edge beauty research and dermatological science. In Korea, where users have such strong bonds that they consult dermatologists about many beauty matters, the brand has been loved by many users as Korea's No.1* dermacosmetics brand.
When launching fully in Japan in September 2023, the brand introduced the Aesica 365 series for combination and fluctuating skin types that can care for skin fluctuations and prevent skin roughness, and the Atobaria 365 series for sensitive and dry skin types that supports moisture and moisture barrier. Within approximately three months of the full Japan launch, the brand won 10 best cosmetics awards in Japan's 2023 Best Cosmetics Awards.
About Amore Pacific
Amore Pacific is the leading company in Korea's cosmetics industry with a 77-year history. It began in the 1930s when the founder's mother made and sold handmade camellia oil in her kitchen, officially founding the company in 1945. As a company leading K-Beauty today, it established Korea's first cosmetics research institute and cultivates green tea on Jeju Island. The company has consistently valued the craftsmanship of making camellia oil that inspired its founding and inspiration from nature, continuing to pursue innovation by developing innovative ingredients and products while seeking the highest quality through deep understanding of nature and humans and the harmony of inner and outer beauty.
* Based on cumulative sales in the dermacosmetics category at Olive Young Korea for the first half of 2023
*¹ Silica, stearic acid, ceramide NP, mannitol, sodium hyaluronate, cholesterol, hydroxypropyl methylcellulose, hydrogenated lecithin, sphingolipids, cetyl PG hydroxyethyl palmitamide (all moisturizing ingredients)
*² Potassium cocoyl glycinate, sodium lauroyl glutamate, sodium cocoyl glycinate (all cleansing ingredients)
*³ AESTURA research (effects may vary depending on usage conditions and do not guarantee complete removal)
*⁴ Panthenol, betaine, high-density ceramide capsules (silica, stearic acid, ceramide NP, mannitol, sodium hyaluronate, cholesterol, hydroxypropyl methylcellulose, hydrogenated lecithin, sphingolipids, cetyl PG hydroxyethyl palmitamide) (all moisturizing ingredients)
*⁵ Dermatological testing, sensitive skin testing, sensitive skin irritation testing, allergy testing, non-comedogenic testing, human eye irritation testing, alternative eye irritation testing, Dermatest Germany completed. Does not guarantee that all people will not experience irritation, skin troubles, or allergies. Does not guarantee that all people will not develop comedones.
*⁶ Dermatological testing, sensitive skin testing, sensitive skin irritation testing, allergy testing, non-comedogenic testing, human eye irritation testing, alternative eye irritation testing, Dermatest Germany, pediatric dermatology testing completed. Does not guarantee that all people will not experience allergies, irritation, or skin troubles. Does not guarantee that all people will not develop comedones.
