Rainmakers Co., Ltd. (headquartered in Chuo-ku, Tokyo) announces the launch of anummy, a new damage hair care brand. The brand offers three types of shampoos and treatments that can be selected based on hair type and concerns, plus three out-bath items to choose from according to desired hair texture and finish. Pre-sales begin on the official online store on January 27th (Tuesday) at 6:00 PM, with nationwide sales starting on March 2nd (Monday).
anummy Official Website: https://beautyfarm.co.jp/shop/pages/anummy
Concept
Beautiful, Resilient Hair You Can Grow
Repeated coloring and daily friction leave hair ends dry and damaged.
You want to grow your hair, but damage at the ends is a concern, so you end up cutting it midway.
anummy addresses these concerns, carefully managing damaged hair down to the ends, helping you achieve a positive, happy daily life through damage hair care.
※ Through damage care, growing hair becomes moisturized and supple
Development Background
Daily Care Offers the Option Not to Cut Your Hair
The short hair trend that continued for several years has settled, with long hair gaining popularity in recent years.
Accordingly, more people are starting to grow their hair out (2025 Rainmakers survey).
However, many people face challenges during the hair-growing process, such as dryness and split ends caused by damage.
"I want to grow my hair, but damage concerns make me cut it" - it's not uncommon for people to narrow their hairstyle options due to damage.
anummy addresses these concerns by pursuing care focused on hair damage repair.
Developed with a formulation design considering the moisture and repair needed for hair, it aims to gently manage damaged hair through daily care and guide it toward ideal hair.
Let's grow your own hair beautifully through care and nurturing.
With anummy, make every day happier.
Lineup
Choose Based on Hair Type and Hair Concerns
Shampoos and treatments are available in three types according to hair type and concerns.
Additionally, three types of out-bath items are available to choose from based on desired hair texture and finish.
The combination of shampoo/treatment and out-bath items offers hair care perfectly suited to you.
anummy Hair Type Diagnosis
Just answer 5 questions for a thorough analysis of your hair type!
Twelve character patterns provide optimal shampoo and treatment recommendations for each individual, along with one-point beauty hair care advice you can implement today.
https://beautyfarm.co.jp/lp?u=your_anummy
Product Features
1. Keratin Booster (※1) Ingredients x Proprietary Beauty Essence Ingredients
Keratin (protein) comprises about 80 to 90% of hair.
To maintain beautiful hair, care preventing keratin outflow from inside the hair is important.
However, damaged hair from repeated coloring, straightening, and bleaching allows keratin to flow out easily.
anummy combines proprietary beauty essence ingredients including three types of keratin (※2) with "Keratin Booster (※1) ingredients" in all three types of shampoos and treatments. These ingredients support the penetration of beauty essence ingredients into the hair interior.
The synergy effect of "beauty essence ingredients" and "Keratin Booster (※1) ingredients" tailored to damage concerns manages damaged hair lacking keratin down to the ends, leading to beautiful, resilient hair (※3) you can grow.
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), isostearoyl hydrolyzed keratin (all hair repair ingredients)
※3 Through damage care, growing hair becomes moisturized and supple
※4 Chitosan hydroxypropyltrimonium chloride, chitosan succinamide (all hair repair ingredients)
※5 Maleic acid, dimaleic acid propylenediammonium (hair repair ingredients)
※6 Hair repair ingredients
Keratin Booster (※1) Ingredients
Hair and scalp are hydrophobic, repelling water, so water-soluble beauty essence ingredients have difficulty spreading uniformly on the hair surface. Therefore, by combining "Keratin Booster (※1) ingredients" with properties that blend with both water and oil, keratin (※2) containing beauty essence ingredients - an important protein for hair - are supported to penetrate deep into the hair interior.
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), isostearoyl hydrolyzed keratin (all hair repair ingredients)
2. Carefully Selected Fragrances Enriching Your Daily Hair Care Time
Each of the three types of shampoos/treatments and out-bath items features different fragrances.
Floral and fruit-based scents fill your heart with each use.
REPAIR SILKY
Beloved Peach Gardenia Fragrance
A beloved floral fragrance where fresh peach sweetness intertwines with elegant gardenia.
REPAIR MELTY
Gorgeous Amber Rose Fragrance
A fragrance of dignified gorgeousness and adult allure, where deep amber blends with graceful rose.
RESCUE BOOST
Enchanting Blackberry Fragrance
An enchanting fragrance with sweet-tart blackberry notes and subtle depth.
OUT BATH
Soothing Muguet Musk Fragrance
A calming fragrance with transparent muguet notes softly infused with gentle musk.
3. Supervised by Top Stylist with Tens of Thousands of Color and Bleach Service Experiences
Top stylist Anju Nakashima, who receives tremendous support from many celebrities and influencers, supervised the planning and development of all products. Based on experience addressing damage care from coloring, bleaching, and perming, along with advanced coloring and hair design knowledge and professional insights cultivated through daily salon work, the brand delivers products achieving superior at-home care results.
From Chiba Prefecture. After graduating from Sumida Beauty School, joined the Lapis Group hair salon, becoming the fastest stylist debut in group history at 2 years. In the debut month, achieved industry-top sales of 3 million yen, capturing first place in nominations and total sales across all 26 Lapis Group stores for 8 consecutive years. Currently handling numerous celebrities and influencers with monthly sales of 10 million yen, Nakashima is a top stylist with hard-to-get appointments. Through customer-focused service and advanced coloring and color extension techniques, has established a position as a stylist spreading Japanese fashion worldwide.
4. Package Design
Because you use them daily, the design was pursued to make you feel happy every time you see them.
Bottles with graceful shapes reflecting light from various angles, finished with clear color gradations, brightly decorate your bathroom.
Product Details
REPAIR SILKY SHAMPOO & TREATMENT
Care for tangled and flat hair, leading to moisturized, silky, resilient hair (※)
※ Through damage care, hair becomes moisturized and supple
Recommended for:
- Those prone to dry hair
- Those with easily tangled hair
- Those with fine hair that tends to flatten at the top
anummy Repair Silky Shampoo
350mL
anummy Repair Silky Treatment
350mL
Each 1,540 yen (tax included)
Trial Pouch
(Shampoo 10mL + Treatment 10mL)
143 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
Keratin Booster (※1) ingredients x 3 types of keratin (※2) x 2 types of chitosan derivatives (※3)
Embrace moisture for silky smooth hair
Two types of chitosan derivatives (※3) wrap the hair surface in a moisture veil, smoothing even dry ends. By adhering to and protecting the hair surface, acting like pseudo-cuticles, they lock in moisture and lead to silky smooth texture.
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), isostearoyl hydrolyzed keratin (all hair repair ingredients)
※3 Chitosan hydroxypropyltrimonium chloride, chitosan succinamide (all hair repair ingredients)
Cuticle bond ingredients (※) intensively care for damage at easily tangled ends
Contains cuticle bond ingredients (※) that protect the hair surface. By reducing friction between hair strands, it manages hair smoothly and cares for dryness.
※ (Hydrogenated castor oil/sebacic acid) copolymer (hair repair ingredient)
2 types of firmness and elasticity care ingredients (※) lead fine, flat hair to fluffy, light finish
Two types of firmness and elasticity care ingredients adhere to wrap the hair surface, supporting natural lift from the roots. Even fine hair with difficulty achieving volume gains fluffy, airy texture without heaviness.
※ Hydrolyzed pea protein, zein (hair repair ingredients)
REPAIR MELTY SHAMPOO & TREATMENT
Care for frizzy and spreading hair, leading to moisturized, manageable, resilient hair (※)
※ Through damage care, hair becomes moisturized and supple
Recommended for:
- Those concerned about hair frizz and waves
- Those concerned about hair spreading
- Those concerned about hair roughness
anummy Repair Melty Shampoo
350mL
anummy Repair Melty Treatment
350mL
Each 1,540 yen (tax included)
Trial Pouch
(Shampoo 10mL + Treatment 10mL)
143 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
Keratin Booster (※1) ingredients x 3 types of keratin (※2) x W Maleic acid (※3)
Repair damage inside hair for moisturized, manageable texture
Three types of keratin (※2) that blend easily with hair and work well with damage care, balanced with maleic acid and dimaleic acid (※3) providing moist manageability. Repairs damage inside hair concerned with frizz, waves, roughness, and spreading, leading to moisturized, well-managed finish.
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), isostearoyl hydrolyzed keratin (all hair repair ingredients)
※3 Maleic acid, dimaleic acid propylenediammonium (hair repair ingredients)
Moisture repair peptide (※) formulated! Provide moisture to dry damaged hair, caring for frizz and spreading
Moisture repair peptide (※) penetrates inside hair, providing moisture for intensive repair of damaged hair. Locks in moisture without letting it escape, caring for frizz and spreading.
※ Palmitoyl dipeptide-18 (moisturizing ingredient)
3 types of plant oils (※) formulated in treatment coat the hair surface
Three types of plant oils (※) provide and retain moisture while adding shine to hair.
※ Camellia seed oil, macadamia seed oil, squalane (all moisturizing ingredients)
RESCUE BOOST SHAMPOO & TREATMENT
Even high damage hair from repeated coloring, bleaching, and straightening becomes resilient hair (※)
※ Through damage care, hair becomes moisturized and supple
Recommended for:
- Those with especially dry hair from repeated coloring and bleaching
- Those who have had straightening treatments
- Those concerned about split ends and breakage
anummy Rescue Boost Shampoo
350mL
anummy Rescue Boost Treatment
200g
Each 1,650 yen (tax included)
Trial Pouch
(Shampoo 10mL + Treatment 10g)
143 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
Keratin Booster (※1) ingredients x 3 types of keratin (※2) x Hematin (※3)
Prevent split ends and breakage from damage, leading to supple hair
Hematin (※3) film formation, a protein-derived ingredient with properties spreading uniformly on the hair surface, suppresses friction between hair strands, managing hair to moisturized, smooth texture. Even damage-concerned hair is guided to shiny, manageable condition.
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), isostearoyl hydrolyzed keratin (all hair repair ingredients)
※3 Hair repair ingredient
Support color retention and care for smooth ends
Contains poly-ε-lysine (※1), an ingredient supporting color retention. With properties spreading uniformly on the hair surface, it suppresses dryness after coloring, beautifully maintaining hair color. Additionally, by formulating ingredients (※2) smoothing cuticles, it achieves smooth texture down to the ends, managing hair to be easily handled.
※1 Hair repair ingredient
※2 Pinus sylvestris cone extract (hair repair ingredient)
Olive oil fermented ingredients (※) retain hair moisture for glossy, smooth finish
Wraps the hair surface in a moisture veil, managing even dry hair moisturized down to the ends.
※ Pseudozyma tsukubaensis/(olive oil/glycerin/soybean protein) fermented product (moisturizing ingredient)
OUT BATH
Use together with shampoo & treatment!
Three out-bath items to choose from based on desired hair texture and finish
Recommended for:
- Those who find in-bath care alone insufficient
- Those concerned about heat damage from dryers and irons, or UV damage
- Those concerned about hair spreading, flyaways, and static
Protect hair from heat damage from dryers and irons,
Provide moisture to dry damaged hair
Beauty Essence Hair Milk
anummy Enrich Milk
120g 1,540 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
Light, non-sticky texture quickly blends into damaged hair for repair.
Leads to smooth, moisturized, touchable hair.
Key Formulated Ingredients
Keratin Booster ingredient (※1) / 3 types of keratin (※2) / γ-Docosalactone (※3) x Collagen peptide (※4) x Isostearic acid (※5)
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat), hydroxypropyltrimonium hydrolyzed keratin (wool) (all hair repair ingredients)
※3 Hair repair ingredient
※4 Isostearoyl hydrolyzed collagen (hair repair ingredient)
※5 Hair repair ingredient
Frizzy, spreading hair becomes manageable without stickiness!
Multi beauty essence oil usable before and after drying, and during styling
anummy Shield Oil
80mL 1,650 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
Beauty essence ingredients (※1) penetrate into the hair interior for damage repair. Non-sticky oil texture spreads uniformly easily, allowing casual care for daytime dryness and spreading. Prevents UV damage, leading to moisturized, manageable hair without frizz concerns.
Key Formulated Ingredients
Keratin Booster ingredient (※2) / 3 types of keratin (※3) / Gelidium cartilagineum extract (※1) x Shea butter (※4)
※1 Hair repair ingredient
※2 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※3 Isostearoyl hydrolyzed keratin (wool), hydroxypropyltrimonium hydrolyzed keratin (wool), hydrolyzed keratin (cashmere goat) (all hair repair ingredients)
※4 Emollient ingredient
Suppress spreading, flyaways, and static of damaged hair, leading to instant glossy, silky hair
Attractive hair emerges with beauty essence gloss spray
anummy Silky Gloss Spray
100g 1,320 yen (tax included)
Pre-sale on official online store from January 27th (Tuesday)
Nationwide sales from March 2nd (Monday)
6-in-1 hair spray creating attractive hair with this alone.
Gentle application prevents shine from over-application, achieving silky hair without stickiness even for fine hair.
①Dryness and glossy hair care (※1)
②Frizz and spreading hair care (※2)
③UV damage repair (※3)
④Static suppression effect (※4)
⑤Heat protection effect (※5)
⑥Hair fragrance
※1 Macadamia seed oil, sunflower seed oil, jojoba seed oil, apricot kernel oil (emollient ingredients) formulated
※2 Hydrogenated polyisobutene, (C15-19) alkane (moisturizing ingredients) formulated
※3 Shea butter (emollient ingredient) formulated
※4 Hydrolyzed silk ethyl (hair repair ingredient) formulated
※5 Protects hair from dryer and iron heat, γ-docosalactone, meadowfoam-δ-lactone (hair repair ingredients) formulated
Key Formulated Ingredients
Keratin Booster ingredient (※1) / 3 types of keratin (※2)
※1 Cyclohexane-1,4-dicarboxylic acid bisethoxy diglycol (penetration repair ingredient)
※2 Isostearoyl hydrolyzed keratin (wool), cocoyl hydrolyzed keratin K (wool), stearyldimonium hydroxyproyl hydrolyzed keratin (wool) (all hair repair ingredients)
Damage Hair Care Brand anummy - Enjoy Growing Your Hair
Launched in March 2026 as a damage hair care brand allowing you to enjoy the time growing your hair. With formulation design addressing damage from coloring, bleaching, and daily friction, the brand offers three types of shampoos and treatments according to hair type and concerns, plus out-bath items to choose from based on desired finish.
anummy Official Website
https://beautyfarm.co.jp/shop/pages/anummy
Brand Official SNS
YouTube: https://www.youtube.com/@anummy_official
Instagram: https://www.instagram.com/anummy_official/
X (formerly Twitter): https://x.com/anummy_official
TikTok: https://www.tiktok.com/@anummy_official
Customer Inquiries
Rainmakers Co., Ltd.
TEL: 0120-500-353
4F +SHIFT GINZA EAST, 1-8-9 Shintomi, Chuo-ku, Tokyo
