A limited-time pop-up by VT COSMETICS, a skincare brand from Korea, will run from Friday, October 30 to Wednesday, November 11, 2026 at THE HYUNDAI OMOTESANDO on the 3rd floor of Tokyu Plaza Omotesando "Omokado" (東急プラザ表参道「オモカド」).
Themed "K-BEAUTY TREND," the pop-up brings together VT's popular lines in one place. Visitors can see and touch the products and get a sense of what VT is proposing as the latest in K-beauty.
Popular VT Lines All in One Place
The pop-up focuses on VT's main products and a range of skincare lines. Visitors can try the products in person, and displays at the venue convey the world of each line. It is a chance to experience VT items up close, even for those who usually see them only online or in stores.
Lines Planned for Display
- Reedle S line (リードルSライン)
- PDRN+ line
- Retinal Peptide line (レチナールペプチドライン)
- CICA / CICA 2X line, and more
The CICA 2X serum and cream are sold only online, so this pop-up is a chance to try them in person and check their texture and feel on the spot.
Two new products from the Seven Days Mask series (セブンデイズマスクシリーズ), which includes the "PDRN+ Glow Seven Days Mask" (PDRN+ グロウセブンデイズマスク) that drew attention on social media, will also make their debut at the pop-up. Visitors can try and buy* them ahead of the general release.
*Arrival schedules may change due to unforeseen circumstances.
Surprise Guest Visit
VT beauty model ウジュ is also scheduled to visit the venue on one of the days during the pop-up period, at around 7:50 PM.
Scoop Event Based on Purchase Amount
Customers who buy products at the pop-up can take part in a scoop event, with the number of tries depending on how much they spend. Everything scooped up with the scoop is theirs to keep, and what they get stays a surprise until the end.
- ¥2,000 (tax included) or more: 1 try
- ¥3,000 (tax included) or more: 2 tries
- ¥5,000 (tax included) or more: 3 tries
X Post Reward Event
An SNS reward event is also held for visitors who post about the venue on X.
How to Participate
- STEP 1: Post a photo of the pop-up on X
- STEP 2: Mention @VtcosmeticsSpot
- STEP 3: Add the hashtag #VT_KBEAUTYTREND to the post
Everyone who participates receives one ticket for a roulette with no blanks. In addition, 5 participants chosen by lottery will receive a special gift.
Event Details
- Event name: VT COSMETICS TOKYO POP-UP in THE HYUNDAI OMOTESANDO
- Dates: Friday, October 30, 2026 to Wednesday, November 11, 2026
- Venue: THE HYUNDAI OMOTESANDO, 3F Tokyu Plaza Omotesando "Omokado" (東急プラザ表参道「オモカド」)
- Address: 4-30-3 Jingumae, Shibuya-ku, Tokyo
- Official website: https://www.vtcosmetics.jp/
