AQUA SAVON For me, a cosmetics brand centered on the concept of "a fragrance routine for yourself," is releasing a new Fragrance Mist lineup in four varieties. The products go on pre-sale at the brand's official online store from March 25 (Wednesday), followed by a general release on April 8 (Wednesday).
The Fragrance Mist is positioned between a perfume and a hair mist — lighter than a conventional perfume, yet more fragrance-forward than a typical hair mist. Suitable for use on both body and hair, it fits easily into everyday moments such as pre-outing grooming or a mid-day mood reset.
A New Fragrance Habit — For Yourself
The AQUA SAVON For me Fragrance Mist encourages enjoying scent not for others, but as a personal ritual. Its light, gentle fragrance works across a range of occasions regardless of the time of day, and is aimed particularly at women in their 20s and 30s looking to express their individuality through fragrance.
New Product Lineup
① Watery Shampoo Scent
A fresh, aqueous fragrance that balances refreshing sweetness with a sense of cleanliness. The series' most popular scent (※1) has been reimagined as a lighter, easy-to-wear Fragrance Mist.
② White Cotton Scent
A fresh, gentle fragrance reminiscent of sun-dried linen, evoking the quiet comfort of burying your face in a freshly laundered towel.
③ Beloved Soap Scent
A softly sweet and clean soap-like fragrance with a warm, enveloping quality that carries a gentle sense of happiness.
※1 Within the Aqua Savon series
ululis × AQUA SAVON For me — Second Collaboration
④ Aqua Garden Scent (Limited Edition)
The "Aqua Garden Scent" is a limited-edition collaboration with popular hair care brand ululis and its "ululis AQUA" series. The scent — which first appeared in February 2025 as part of the ululis AQUA shampoo line — has now been recreated as a Fragrance Mist for the second collaboration between the two brands. It blends transparent florals with the fresh sweetness of fruit for a dewy, refreshing character.
Bottle Design
The bottles feature a matte finish with a spacious, understated design. Each scent comes in its own soft color palette accented by an icon evoking the fragrance, visually expressing the world of each scent.
Product Details
- Product Names:
- AQUA SAVON For me Fragrance Mist Watery Shampoo Scent
- AQUA SAVON For me Fragrance Mist White Cotton Scent
- AQUA SAVON For me Fragrance Mist Beloved Soap Scent
- AQUA SAVON For me Fragrance Mist ululis AQUA Aqua Garden Scent
- Volume / Price: 110 mL / ¥770 (tax included)
- Release Dates:
- Pre-sale: March 25 (Wednesday) at the official online store "U.HEALTH&BEAUTY Online" (www.fragrance-u.jp)
- General release: April 8 (Wednesday) at variety shops, supermarkets, electronics retailers, fragrance specialty stores, and online stores nationwide
