Asahi Yowanai Zeitaku Grape Launches Nationwide on April 21

Asahi Breweries is expanding its "Yowanai Zeitaku" brand of non-alcoholic cocktail taste beverages with a new grape variety. Asahi Yowanai Zeitaku Grape is scheduled to go on sale nationwide on April 21.

Asahi Yowanai Zeitaku Grape is a 0.00% alcohol non-alcoholic cocktail taste beverage featuring the aromatic fragrance of grape and an elegant fruit sweetness. The packaging prominently displays an illustration of grapes to express the fruit flavor. The can also carries the text "Just Like a Fruit Sour" and "Non-Alcoholic," highlighting its appeal as a drink that delivers the taste of a fruit sour without the alcohol.

The "Yowanai Zeitaku" brand launched in April 2025. Known for a clean, not-too-sweet fruit flavor akin to freshly squeezed fruit, the existing grapefruit and peach varieties have received positive feedback for their fruity character and sense of real fruit. The non-alcoholic chu-hai and cocktail taste beverage market continues to expand, growing 107%※2 year-on-year in 2025. The new grape flavor is being introduced to broaden the options available to customers.

Asahi Breweries promotes "Smart Drinking" — the idea of respecting a diversity of drinking styles — working toward a society where drinkers and non-drinkers alike are mutually respected. The launch of this product offers customers a wider range of choices.

Product Details

※1: A general term for non-alcoholic beverages that deliver the taste of sours or cocktails.

※2: Intage SRI+ Non-Alcoholic Beverages (chu-hai, cocktail, wine, plum wine, shochu, and other taste) market, January 1, 2025 – December 31, 2025, year-on-year (sales value), 7 retail channels (supermarkets, convenience stores, liquor discount stores, general liquor retailers, commercial liquor retailers, drugstores, and home improvement stores).

This product has been developed with adult drinkers aged 20 and over in mind.