’47, the casual lifestyle brand that started in Boston, USA, in 1947, will set up a booth for the first time at atmoscon 2026, one of Japan's largest urban culture festivals, where sneakers, music, fashion, and art come together. The festival runs for two days, on Saturday, October 31 and Sunday, November 1, at Shinjuku Sumitomo Building.
Images are for illustration purposes.
atmoscon 2026: A "PLAYGROUND for Next Generations"
The 2026 edition of atmoscon carries the theme "PLAYGROUND for Next Generations" and has evolved into a hands-on festival. Rather than an experience limited to looking at and buying products, it takes over both the ground level and the basement level of Shinjuku Sumitomo Building, offering a next-generation playground where visitors can spend the whole day enjoying everything from live music to brand booths.
What's at the ’47 Booth
At the ’47 booth, five caps created for this event through a triple collaboration among atmos pink, MLB, and ’47 will be on sale. People who buy one of the collab caps can join a customization workshop free of charge.
In addition, anyone who follows the official ’47 Instagram account, whether or not they buy a cap, will receive a brand-original button badge that can also be used to customize caps.
- Badges are limited to one per person and will be given out while supplies last.
- People who already follow the account are also eligible.
The Collab Caps
The special-order caps are based on ’47's "CLEAN UP" model, which features a soft front panel and a curved visor. They feature five MLB teams: the New York Yankees, Los Angeles Dodgers, San Diego Padres, Boston Red Sox, and New York Mets.
Each cap uses a different fabric, including floral camo, corduroy, denim, stripe, and leopard patterns. Team logos are expressed through a variety of techniques such as patches, embroidery, and rhinestones. The collection is designed to blend into everyday outfits while also working as an accent piece.
atmos pink Collab Cap Lineup
CLEAN UP: ¥5,280 each (tax included)
Customization Workshop
At the customization workshop, available to buyers of the collab caps above, ’47 original logo ribbons, moving parts, and magnet and clip parts are offered, along with nine atmoscon-exclusive parts. Visitors can combine the parts they like to turn their cap into a one-of-a-kind original.
The number of parts you can choose differs depending on the type of part, so ask the booth staff for details.
Examples of Parts
Images are for illustration purposes.
Button Badge
Images are for illustration purposes.
atmoscon 2026 Overview
- Dates: Saturday, October 31 and Sunday, November 1, 2026, 11:00 AM to 6:00 PM each day
- Venue: Shinjuku Sumitomo Building, Sankaku Hiroba (Triangle Plaza)
- Address: 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo (Shinjuku Sumitomo Building)
- Details: ’47 official news page
